What do you need to know to join a chain store? Nowadays, many people want to start their own businesses as bosses. It is convenient to open franchise stores and directly use the gold-lettered signboard of the headquarters. Here's what you need to know to join a chain store.
What do you need to know to join a chain store? 1 1. Conduct market research on specialty stores.
To join a store, you must evaluate the market situation in advance. Many franchise brands lost their trace after a fire and failed to stand the test of the market. Therefore, when choosing a franchise brand, try to have a franchise chain system of more than five or six years.
2, understand the franchise project
Since you choose to join this brand, it is natural to know more about the project information, otherwise it will be too late to know after joining, and you will not be able to sign the contract without reading the promotional materials. We should go to the field to know the strength and information of the brand, look at each other's professional level and relevant preferential support policies, and ask as many questions as possible directly.
3. Matters needing attention when signing the contract
Franchisees should not only understand the contents of the contract, but also have the right to make reasonable amendments. When signing the contract, pay attention to asking the headquarters to show the service seal registration certificate to confirm that it really owns the brand to join, and the cost should be clearly marked in the contract, or you can ask the headquarters to increase the penalty clause within a reasonable range.
4. Personnel recruitment and training
Good employees are very important for a franchise store, so the recruitment and training of personnel is very important. At the same time, franchisees should make use of the resources of the headquarters to conduct necessary training for employees, so that they can understand the basic concepts of franchise chains, be familiar with the characteristics and functions of products and master basic sales skills. A well-trained employee will be the right-hand man of the franchisee, which will reduce a lot of trouble for the franchisee.
5. Advance publicity
Generally speaking, franchised brands will have a series of publicity activities to maintain their brand awareness. However, before each franchise store opens, it still needs corresponding pre-publicity to achieve the best operating effect after the franchise store opens. Franchisees usually need to start the promotion of franchise stores some time before opening a store, so as to inform consumers of the whole store opening information on the day of opening a store and make a good sales situation.
What do you need to know to join a chain store? 1. Investigate the market.
No matter what industry the franchisee wants to join, it is necessary to conduct market research first. According to what industry projects are operated in the market, you can choose the projects to join. In addition, franchisees should also consider brand joining to see if the brand can stand the test of the market and the pressure exerted by peers. Also pay attention to those emerging brands, because there is no market experience, it is likely to be "hot" for a while, and then disappear. Choose a chain store with at least 5 years experience.
Second, in-depth exchanges, clear matters.
If you confirm joining this brand, you must first believe that you know about joining this brand. You can't just read some promotional materials and sign the franchise contract hastily. Therefore, franchisees must have a deep understanding of the contract before signing the franchise contract.
What to pay attention to when signing a contract.
1. First, ask the headquarters of this brand to show the service badge registration certificate, and then confirm whether the headquarters has the actual brand rights.
2. When the headquarters requires franchisees to pay royalties, they must issue invoices, specify the specific amount, and indicate that if franchisees do not open stores, the headquarters must return the unexpired royalties.
3. Goods channel: When the headquarters provides goods channels, franchisees can ask for the price of the goods, which cannot be higher than the market price, or a little higher.
4. In the contract signed by the franchisee, there is a penalty for violation by the franchisee, but there is no penalty for violation by the headquarters, so the franchisee has the right to make a request.
Third, avoid conflicts after China's accession.
After joining, franchisees should have entrepreneurial spirit, cooperate with the work of the headquarters and create a win-win situation. Due to the huge differences in consumption levels and concepts between cities and regions, the business strategy formulated by the headquarters may not be applicable to every franchise store. At this time, it is not allowed to conflict with the headquarters, and it is necessary to communicate with the headquarters carefully to discuss the settlement bill.
What do you need to know to join a chain store? 3 Five points for attention when joining a chain store.
1, at the initial stage of joining, we should pay attention to reasonable financing and reasonable investment:
Franchisees should do what they can and choose the franchise fee that suits their threshold. Otherwise, they will be heavily in debt and worried all day, which will have a great impact on the operation of the store.
2. Control operating costs and plan purchasing strategies;
Planning purchasing strategy and adjusting turnover rate are also effective ways to control costs. Shops should try to avoid pressing goods. Many new bosses are often under severe financial pressure, and their capital operation is stretched, and they soon get into trouble. For seasonal unsalable goods, it is necessary to reduce the price and clear the warehouse in time, and fill the original vacancy with new goods. After all, only the goods sold are money.
3, learn to manage employees:
Franchisees must realize that managing employees is their own business and must do it well. First of all, franchisees should fully understand their employees. As a manager, it is not easy to fully understand employees. But if managers can fully understand their employees, the work will be much smoother.
4, learn to manage customers, establish a good customer relationship:
In order to explore the market and tap new customers, franchisees can adopt a variety of business methods for marketing. For example, the joint operation method: joint ventures can be made with commercial organizations with the same customer base, such as cafes, cinemas and Internet cafes nearby. For example, if you buy a specified commodity, you may get a movie ticket.
5. Coordinate with the headquarters:
Franchisees should actively communicate with the headquarters on the basis of listening to the opinions of the headquarters, timely transmit local information, and explore business strategies suitable for local conditions with the help of the existing experience of the headquarters.
What do you need to know to join a chain store? What are the risks of opening a franchise store?
1. Because the headquarters is strict with all investors in terms of consistency, investors cannot be completely independent. The freedom of store development will also be limited, including the decoration style, ingredients and materials of the store. , generally need to be implemented in accordance with the unified standards of the headquarters.
2. Because investors need to pay the joining fee, the initial investment for opening a chain store will be relatively large. Compared with self-created brands, franchisees need to pay a certain joining fee in the early stage, and may also pay other fees in the later stage, such as joining management fees and material fees.
3. In view of the interests, many promotional activities and image-building are often difficult to implement quickly and effectively.
Due to the limitation of the cooperation contract, the investor must obtain the consent of the headquarters before reselling the chain store to a third party.
5. Franchise stores are easy to form their own teams, lacking team spirit, which is not convenient for unified operation and management.
6. The product price system is prone to confusion and market fluctuation, which is not conducive to the overall development of the brand.
7. In today's emerging brands, franchisees can easily lose loyalty.
What are the precautions for opening a franchise store?
With the increasingly popular entrepreneurial trend, more and more people join the chain stores, and there are more and more disputes about joining. Most of these disputes are caused by franchise contracts. Before joining, the joining headquarters did not explain the contract contents to the franchisees in detail, and franchisees often signed the contract without in-depth understanding. It is not surprising that disputes arise under the vague handling of both sides.
In fact, before signing a franchise contract, franchisees should thoroughly understand the contents of the contract to ensure their rights and interests. Don't think that franchise contracts are all templates of the headquarters system and cannot be modified.
In fact, the contract should be signed by mutual consent. In other words, franchisees should not only open their eyes to see the content clearly, but also have the right to request to modify the content.
Finally, the operating conditions of franchise stores must include the use of chain store management system. If the merchants do not provide a unified system, the operation of the stores will be isolated by the company, and the stores will not be able to contact each other, which will also lead to the loss of members and the decline in performance.