By studying and training the basic theories and skills of advertising, the major of advertising design and production not only has a solid ability to engage in advertising design and production, but also pays special attention to the cultivation of computer advertising design ability and text advertising design ability. The following is my arrangement on the employment direction of advertising design and production major, welcome your reference!
Employment direction of advertising design and production specialty
The main employment destinations of graduates majoring in advertising design and production are: advertising departments of newspapers, magazines, TV stations, radio stations, publishing houses and other news publishing units, advertising departments of enterprises and institutions, Chinese and foreign advertising companies, market research and consulting industries, etc. This major trains senior professionals with advertising theory and skills who can engage in advertising management, advertising planning, creativity, design and production, advertising market investigation and analysis and marketing in news publishing, film and television media advertising department, advertising companies, enterprises and institutions.
Employment prospect of advertising design and production specialty
The national authoritative department lists the advertising industry as one of the 20 most promising and valued occupations in the future. Especially after China's entry into WTO, a large number of well-known foreign brand companies poured in, and the international market competition greatly stimulated the development of advertising industry. The holding of the World Advertising Conference in China means that China's rapidly developing local advertising industry has gained international attention and recognition, and has become "the Chinese power of world advertising". With its strong development momentum, advertising industry is becoming a new force in emerging industries, and advertising industry is becoming a sunrise industry with great development potential.
The rapid development of advertising industry and the emergence of a large number of advertising companies mean that there is a huge demand for advertising design and production professionals. Advertising has developed into a new industry with huge business opportunities, and even become an indispensable part of economic life. Money? The road is boundless. Professionals believe that future advertisers are no longer ordinary high-paying classes. 2 1 century, the advertising industry will truly form knowledge-intensive, technology-intensive and intelligence-intensive industries. The demand for high-quality advertising professionals in this industry will suddenly increase sharply, and the value of college advertising graduates will also rise, which will be in short supply.
Professional Employment of Advertising Design and Production
Graphic design is a new compound occupation that has gradually developed in recent ten years, involving a wide range and developing rapidly. Its professional categories include: commercial art design, commercial display design, commercial advertising design, book binding design, packaging structure and industrial product design, commercial illustration, logo design, enterprise CI design, web page design and so on.
Due to the update of media technology and the progress of digital art, the development of commercial art has been greatly promoted. The highly developed economy in North America has brought designers a wide range of opportunities and great vitality. The reason is not difficult to understand, because no matter what the economy, we can't stop the development and research of new products, and? Product? Packaging (graphic design)? Publicity? The trinity pattern will never be broken, that is to say, as long as there are products, there must be artistic design participation. Moreover, the concept of design has long been deeply rooted in people's hearts, which can be seen from the information released by various living facilities and propaganda media.
The work stability of graphic design is relatively high. There is no doubt that during the economic boom, even if the economy declines, it will not have much impact. For example, in the past few years, the wave of mass layoffs in North America has brought great impact to the high-tech industry and slowed down the development of high-tech products. Of course, it is actually a rebound of the bubble economy, which can not completely change the traditional industrial structure, nor can it affect the design field. Everyone knows that layoffs are basically repetitive and unnecessary, and usually the position of designer is unique within the company. If it is laid off, it will cost a lot of money to send it out later, which is also the reason why the design company can survive and develop.
In recent years, with the economic recession, most of the construction industry continues to develop, and the fields of commercial display design and commercial advertising design are extremely prosperous, and a large number of positions are vacant.
On the other hand, with the development of IT software, it is difficult for interface designers.
The demand is more prominent, as can be seen from the job advertisements of major job-seeking websites, especially the compound talents who know both programming and interface design, which have attracted the attention of IT people.
Graphic designer salary and treatment department, one of the top ten high-income jobs in China. At present, the average monthly salary of an excellent graphic designer is about 3000-4000 yuan. If you are qualified for higher positions, such as the head of design department and the director of creative department, the average monthly salary will generally not be less than 6000-8000 yuan. Employment trends: newspapers, magazines, publishing and other mass media, advertising companies and other related industries. Engaged in graphic design work, the technical difficulty is low, and the demand for talents is relatively large.
Learning is faster, application is wider, and the supply and demand of corresponding talents are also relatively prosperous. The development of newspapers, magazines, publishing, advertising and other related industries has been booming, and the employment prospects are not bad at present.
Jobs: design assistant, graphic designer, senior designer, production designer, design director, etc. Graphic design mainly includes the design and production of art typesetting, graphic advertisements, posters and light boxes. According to the needs of advertising companies and professional design companies, we will cultivate graphic designers with comprehensive quality and skills, so that students can master the professional design skills required for different positions in graphic design and have the ability to independently complete various design projects. After graduation, students can engage in graphic design work in advertising companies, planning companies, graphic design companies, publishing industries, corporate publicity and planning departments and other graphic designers.
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