Setting long-term goals is a management tool, which can point out the direction for the company's business activities and motivate employees at the same time. Long-term development goals should not be single, generally including: (1) profit, with the company's turnover and profit as the goal; (2) Expand business scope and increase market share; (3) Improve the company's capital structure, such as increasing the shareholding ratio of employees and reducing long-term liabilities; (4) Strengthen the company's strength and increase personnel and equipment (including software); (5) Improve TT capital and employee welfare; (6) Fulfilling social responsibilities, such as establishing foundations and increasing employment opportunities.