Real estate companies should often meet to discuss marketing strategies! The following is the minutes of the meeting of the real estate company I collected for you. Welcome to read!
Minutes of meetings of real estate companies 1 meeting time:
Meeting Name Marketing Regular Meeting
Conference host Zhang Wei
recorder
Participating departments and personnel
Marketing department:
absentee
Meeting content (sorting out the main points according to the actual meeting content)
Morning meeting: Manager Zhang:
work arrangement
First, property consultants should do a good job of answering phones and visiting customers.
Party: Manager Zhang:
1. Analysis and summary of calling customers: On August 17, the reception center received 8 groups of calls, with visiting customers 1 group.
Liu Miao 1:
(1), Mr. Zhao, the customer who received the call, learned the project information through the DM form. The customer did not explain what kind of housing is needed, but paid more attention to the price and whether there is a garden.
(2) The customer who received the call, Mr. Sun, is from Junan County. He learned about the project information through the radio and called the store, mainly asking about the price of the store.
(3) The customer who received the call, Mr. Wang, now lives in Luo Zhuang. He passed by the construction site to learn about the project and asked about the villa housing, covering an area of about 240 square meters. He inquired about the price, area, opening time and drainage system of the project in detail. (Summary: If the property consultant can't answer the professional questions put forward by the customer at the moment, he should consult the relevant person in charge of the project as soon as possible, answer them in detail when visiting the customer, and invite the customer to visit the site and be introduced by professionals. Let customers feel our professionalism)
(4) Mr. Li, the customer who received the call, now lives in country-specific ones, and learned about the project information through the DM sheet. This customer has been to Tao Zhugong before and thinks Tao Zhugong is good, mainly because it is cheap. I think our project is expensive. (Summary: When customers propose to compare other properties with our project, they should be euphemistically informed that the gap between other properties and our project highlights the incomparable advantages of our project. Let customers realize that adding villas to our project is not only the enjoyment of life, but also the embodiment of identity)
(5) Mr. Sun, the client who received the transfer visit, was in his fifties and went to the reception center with his friends. He needs a side villa of about 300 square meters. Customers don't like the location of the new house, but prefer the house near the clubhouse. Customers and friends have always liked the facade and roof design of Tsingtao Brewery, and have always asked about the quality of the drainage system of our project. The customer has been to Tao Zhugong and Tsingtao Beer, but has not made a reservation. We will have to wait until after the opening ceremony to see what happens. (Summary: Customers should be cautious about buying a house, and should continue to know the detailed basic information of customers, including occupation, family population and current living conditions. , and inform customers to participate when the company has big nodes and big activities. )
2. Wang Mei:
(1), Mr. Lin, the customer who received the call, got the project information through the DM form (near Huafeng Clothing City). The customer called three times and asked about the location, price and area of the project. I want to visit the construction site. (Summary: You can invite customers to see the landscape on the construction site these two days, and at the same time learn more about the basic information of customers, and judge whether customers have the intention and purchasing ability to buy a house. )
(2) The customer who received the call, Mr. Wang, passed by the project site, and the customer only asked about the delivery time. (Suspected decoration company business personnel)
(3) Mr. Xu, the customer who received the call, learned about the project information through the DM form, asking about the location, price and current progress of the project, but showed no resistance to the location of the project.
(4) Mr. Lu, the customer who received the call, learned the project information through the DM form. He now lives in a villa in Phoenix with a high-rise demand area of about 400 square meters, and has a factory building of 1 1,000 square meters. Ask about the payment method. I want to know something about the construction site. (Summary: According to the information of customer's reaction during the call, the customer has certain economic strength and is more concerned about the payment method. Customers can be invited to the construction site to discuss in detail, so that colleagues can understand the specific intentions and basic information of customers and provide reference for the next follow-up. )
Two. House reservation: On August 17, 2007, Ji Xiaobo, a client from Liu Miao, reserved a P3 apartment on the west side of Building 23.
Three. Work arrangement:
1. The project delivery time is determined to be 20xx65438+February 3 1. If the customer asks, he can inform us.
2. Do a good job in the reception of the piano preliminaries tomorrow.
3. Continue to invite customers to the construction site in the next two days, pay a return visit to customers who have recently traveled abroad, and invite them to the construction site.
4. Problems to be solved:
What kind of drainage system does our project use? What is the drainage ability?
Minutes of Meeting of Real Estate Company 2 Meeting Time:
Meeting place:
Conference theme:
Meeting host:
Participants:
Meeting minutes:
According to the agenda of the meeting, first of all, the members of the sales department summarized and reported the main work they were responsible for at this stage. Subsequently, General Manager X commented on the above report and put forward clear requirements for customer storage, publicity activities planning and internal management of the department in the near future.
The minutes of the meeting are as follows:
1. Define the sales target, break down the annual target by month, and strengthen implementation. The meeting pointed out that this year's annual sales target is 65.438+0.2 billion, and the sales team should unify and clarify this goal and carry out all work closely around this goal. The meeting stressed that the sales department should further decompose the indicators, so that the indicators can reach people and be strictly assessed. On the basis of clear sales targets, everyone should break down the work by month and complete it by node, so as to be aware of it.
Second, analyze customer information, grasp the direction of publicity and expand customer storage channels. The meeting pointed out that the success of planning and publicity at this stage directly determines whether the project can become an instant hit after opening, which is the key to the success of later sales. Pay attention to customer analysis, customer development skills and activity promotion, so as to expand customer storage channels and significantly increase customer storage.
1, accurate customer map drawing and efficient customer group positioning meeting emphasized the need for detailed analysis of lots, industries, residential areas, reasons for buying a house, activity streamline, etc. Accumulate intentional customers and draw customer maps. Matching the customer map with the project positioning will provide important decision-making basis and customer support for the subsequent development and marketing of the project. Therefore, the planning specialist should improve the ability of compiling the customer map, make the customer map deep, detailed and thorough, and realize accurate guidance.
2. Deepen the analysis of customer data, strengthen the investigation of competing real estate and the meeting of data collection, and point out that only knowing ourselves and knowing ourselves can be invincible. Brokers should carefully analyze existing customers through effective communication when accepting cases, distinguish key customers from general interested customers, and determine classification standards. In addition, we should actively go out and collect the transaction information of competing real estate, always pay attention to the publicity activities and their effects of competing real estate, and form a report.
3. Develop the theme of monthly activities and increase outreach activities accordingly. The meeting emphasized that planning should go ahead. Do a good job in the theme of monthly activities in advance, and let brokers call around this theme to carry out a series of outreach activities such as hitting customers, touring exhibitions, stopping customers and sending orders. Through outreach activities, increase customers' electricity consumption and increase interaction with old customers. At the same time, the leaders pointed out that every outreach activity should be planned in detail, carefully prepared and targeted to improve the energy efficiency of outreach.
4. Accurately grasp the propaganda direction and make full use of e-commerce resources. The meeting pointed out that now is the internet age, and real estate sales also need online and offline promotion. Real estate e-commerce is a brand-new profit model for real estate brokers in the environment of the rapid popularization of the Internet. Therefore, at this stage, we should make full use of this favorable resource, increase the investigation of e-commerce, increase the negotiation volume of e-commerce, compare with many companies and choose the best one. In addition, in cooperation with e-commerce, we should pay attention to setting the cooperation cycle according to the actual needs of the project and discuss the details of cooperation.
Third, strengthen the internal management of the department, improve the rules and regulations, and improve teamwork. The meeting pointed out that at this stage, the personnel are basically in place, and the marketing director and sales manager of the sales department should strengthen the internal management of the department to ensure the most efficient standardization and institutionalization of internal work and processes.
The meeting emphasized that the sales department is a new team, and some employees do not have relevant work experience. At this stage, it is the key work of the department to improve the relevant rules and regulations of the department and improve the comprehensive quality of the broker team. Efforts should be made to improve brokers' communication ability, customer reception ability and screening ability, and establish a standardized marketing work model. At the end of the meeting, Mr. X emphasized that all staff should enter the opening state as soon as possible, have a sense of urgency, play an extremely important role, carry out various work around the opening of the project, speed up the pace of work, straighten out the workflow, and lay a solid foundation for the opening of the project.
;