Nut mobile phone is a brand-new sub-brand of Hammer Technology after Smartisan. The product was officially released in Shanghai on August 25th, 20 15, targeting young people.
In terms of industrial design, Hammer Technology invited Kent Li, former design president of Philips Asia Design Center, to be the chief designer of Nut Mobile Phone. Under the simple and generous design style, the body of the nut mobile phone is designed in white, and the back plate has seven colors: red, orange, yellow, green, cyan, blue and purple. According to Lao Luo, the design of the white body of the nut mobile phone is much higher than that of the black panel mobile phone.
In the design language, the nut mobile phone removes the design of physical buttons. However, the Logo of Hammer Technology is still marked on the back of the mobile phone, and the Logo of the nut brand was not displayed in the whole conference.
In response to the problem that fans have been criticizing that "the hammer mobile phone does not advertise", Lao Luo said that the company is limited by the economy and can only conduct marketing communication through social media channels. Starting from the nut mobile phone, Hammer Technology will launch a series of advertisements, and Lao Luo will focus on demonstrating a series of posters with the theme of "too beautiful and not strong".