Why should we transform and digitize? And what is the difference between digitalization in the future and informatization in the past? What's the point? Maybe many people are full of doubts about this.
We have provided services for more than a dozen automobile manufacturers and accumulated some experience in industrial internet and digitalization.
Three major differences between information age and digital age;
(1) Linked and Unlinked
In the past information age, the connection between enterprises and consumers did not form. In the past, informatization and information systems emphasized that paper materials should be online. Even in order to realize informatization, some relatively simple offline processes have been turned into complex systematic online processes (business cannot be carried out without following the processes of information systems). In the past, more emphasis was placed on how information can help us improve the business efficiency within the enterprise and realize the automatic presentation of some report results, without considering the contact with users and consumers.
In the digital age, the emphasis is not only on the communication between departments, businesses and data within enterprises (such as "departmental collaboration", "sales-based selection" and "sales-based promotion"), but also on how to form links with consumers and target users of enterprises. Because all the value and profit contributions come from customers, only by digitally linking customers and having a better digital path to serve customers can we form a complete enterprise management value chain and truly achieve a "customer-centered" healthy system.
(2) the difference between getting through and not getting through
In the past information age, internal departments, units and even businesses were isolated and independent units and data, and independent systems were not connected. Such as inventory supply chain, customer management, after-sales service, etc. They are all based on the processes and systems set by the internal business units of the enterprise, and have not achieved real data deep interoperability. Even if there is interoperability between a few companies' systems, many only realize the interoperability of user login behavior (not every system login), but not the interoperability of real business data.
Today's cloud computing is an irresistible force, promoting the process of digitalization. In the digital age, the system is not an isolated unit, and the departments do not exist in isolation. In essence, many enterprises set up data centers to break the "fragmented" information units in the past, and really build digital * * * collaboration to serve users, rather than the superficial synergy effect of "inter-departmental information bulletin" in the past.
(3) thinking about selling goods and customer service
In the past information age, the system emphasized how to manage inventory well, how to improve inventory turnover efficiency, how to compete with peers and how to sell products. In the past, the definition of enterprise success in the industry was who sold goods quickly and earned more. It is not enough to simply emphasize these two indicators in the future. What is more important is how to please users while selling goods. If you only sell goods, you may have a one-time transaction with users, which is an unsustainable business behavior. In the future digital era, the real competitiveness is to truly change from "selling goods thinking" to "service thinking", build a brand and user service system through "digital drive", use digital technology to accurately analyze user portraits and user behaviors, constantly innovate user service value, and cultivate more loyal users at the same time, so as to realize the sustainable operation of enterprises.
Management concept and user management concept
In the past, the idea of enterprise informatization was a kind of management thinking. At that time, the main guiding ideology of information management was that through this set of management tools (systems and software), all aspects of the enterprise, including responsibilities and work contents related to procurement, sales and warehousing, as well as related posts, could be managed, and then relevant system reports were available to count and summarize the results of these "management". The core ideas and positions embodied are still enterprise-centered. In the digital age, the concept and idea of "user management" are emphasized. Only users are the real gods, who have created the past, present and future of the enterprise. Digitalization is the best means and way to realize the concept of "user management" in enterprises, so that operating enterprises can have traceable data, analyzable data and decision-making data, and make their operations more stable.
As a leading Internet service provider in the second-hand car industry in China, Che Feng provides leading digital one-stop solutions for more than 15 car manufacturers and tens of thousands of dealers in China, and helps customers realize value enhancement and profitability enhancement through the methodology and practical experience of "digital drive+user management" successfully practiced in the past.
About Che Feng.
Che Feng (Shanghai) Information Technology Co., Ltd., a leading Internet service provider in China automobile industry, is the pioneer of "digital drive, user management and super growth" system in China, providing digital one-stop management, operation, marketing, transaction solutions and growth system for more than 65,438+05 automobile manufacturers and nearly 30,000 dealers at home and abroad. Che Feng constantly innovates and deepens in the Internet field of the automobile industry, and helps customers to provide consumers with life-cycle services by practicing the business philosophy of "taking user value as the core"; Through big data, cloud computing and artificial intelligence technologies, manufacturers and authorized dealers are helped to reduce operating costs and improve operational efficiency and profitability.
About Che Feng.
Che Feng is a leading online service innovator in China automobile industry, creating an ecosystem service platform for original equipment manufacturers, automobile dealers and used car market. Che Feng helps OEMs, car dealers and used car market to realize business digitalization through online technology, big data and intelligent technology. Chefeng SaaS system integrates automobile evaluation, automobile finance and automobile insurance resources into the automobile industry chain, effectively improving sales and transactions; Che Feng strategic consulting service enables manufacturers, car dealers and used car markets to expand their market share. Cross-regional trading platform maximizes the value of OEM, car dealers and consumers.