Metersbonwe Bang Wei Bang Wei Group Co., Ltd. was established in 1995, which mainly develops, produces and sells Metersbonwe Bang Wei brand leisure series clothing.
"Metersbonwe Bang Wei" is a local leisure clothing brand independently founded by the Group. "Beauty": beautiful and fashionable; "Special": unique and individual; "thinking": here, concentrate, concentrate; "Bang": Guo Bang, Kupang; "Wei": prestige. "Mi Bang Wei" stands for providing consumers with personalized and fashionable products, and is determined to become the leading brand in the leisure clothing market in China, and to enhance the prestige of Guo Bang and the country. The brand name reflects the national brand plot of Mr. Zhou, the founder of the group, who is obsessed with clothing culture.
Under the guidance of Mr. Zhou's unique business philosophy, with the care and support of all walks of life and consumers, Metersbonwe Bang Wei Group has developed rapidly. On April 22nd, 1995, the first "Metersbonwe Bang Wei" store opened in Wenzhou, Zhejiang Province. By 2005, the annual sales reached 3 billion yuan, creating a miracle of industry development. At present, there are 1700 specialty stores in China, and Metersbonwe Bang Wei has 16 branches in Bang Wei, Shanghai, Wenzhou, Beijing, Hangzhou, Chongqing, Chengdu, Guangzhou, Shenyang, Xi, Tianjin, Jinan, Kunming, Fuzhou, Harbin, Ningbo and Nanchang, and it is a leading enterprise in China's casual wear industry.
On the basis of adhering to the "virtual operation" business model, the Group started the quality management project in an all-round way to improve the management quality from the whole process of brand image, product design and production procurement, logistics, market expansion, sales service and information management.
In brand image promotion, the company uses brand image spokespersons, creative brand promotion public relations activities and all-round brand image advertisements, combined with the strategy of opening large-scale brand image stores, to rapidly enhance brand awareness and reputation.
In product design and research, a team of designers with international standards has been established and trained, and long-term cooperation has been carried out with famous designers from France, Italy and Hong Kong, and more than 3,000 new styles of clothing have been designed every year.
In production and procurement, we should break through the traditional mode, fully integrate and utilize social resources and domestic idle production capacity, and take the road of socialized large-scale production and specialized division of labor and cooperation. In Guangdong, Shanghai, Jiangsu and other places, more than 300 manufacturers have registered for the company's production, forming a powerful production base with an annual output of nearly 50 million pieces (sets) of casual wear. Professional quality inspectors strictly check the quality of each production process and strictly control the quality.
In operation, the brand effect is used to attract franchisees to join, expand the chain monopoly network, and implement various services and management including logistics and distribution, information consultation, staff training, etc. in the specialty store, so as to share risks with franchisees, develop together and achieve a win-win situation; Implement loyal customer service projects and continuously improve service quality.
In management, e-commerce information networking has been realized, and an "information superhighway" has been established in which computer terminals in management, production and sales are networked, realizing internal resource sharing and networked management.
1998, the group gradually moved its management center and R&D center to Shanghai. On June 65438+February 10, 2005, the Shanghai headquarters of the group officially opened, marking the second stage of the group's entrepreneurship. With the help of Shanghai's location advantages and favorable platform as a fashion capital and economic center, we should fully integrate and allocate resources, change from business model innovation to management model innovation, use information platform to integrate social resources, build the upstream and downstream ecological chain of clothing industry, and speed up the circulation of logistics, information flow and capital flow.
Since its establishment, the Group has always regarded honest management as the cornerstone of enterprise development, winning the trust of consumers and the praise of the industry. Its unique business philosophy and brand culture connotation have aroused widespread concern in the industry and all walks of life. The Group has been ranked among the top 100 garment enterprises in China for six consecutive years, and has been rated as "Top 500 Private Enterprises in Scale" by the National Federation of Industry and Commerce for three consecutive years. In 2003, "Metersbonwe Bang Wei" sweater was awarded as "China Famous Trademark"; In 2004 and 2005, "Mi Bang Wei" was awarded as "China Youth's Favorite Clothing Brand" for two consecutive years. In 2005, the Group ranked among the "Top 500 Manufacturers in China" and won the titles of "2003/2004 China Clothing Brand Annual Marketing Award" and "China Women's Most Satisfied Brand". In 2006, he won the "2004/2005 China Fashion Brand Annual Planning Award" and "2006 China College Students' Favorite Brand Award". "Metersbonwe Bang Wei" trademark was recognized as a well-known trademark in China, and Group President Zhou was named the best business leader in China and the best CEO in the eyes of the audience in 2006.
Facing the future, Metersbonwe Bang Wei Bang Wei Group will seize the opportunity, speed up its development, strive to achieve the strategic goal of "Billion Enterprises, Centennial Brands" and the vision of "Young and energetic leading brands, fashionable products and popular prices", and strive to make "Metersbonwe Bang Wei" a well-known brand in the world clothing industry.