What are the main responsibilities and work contents of the marketing department?

The marketing department is responsible for the company's new product development strategy, focusing on finding the source of innovation and completing the definition of new products.

The main responsibilities of the marketing department are:

1. Make the annual marketing target plan.

2, establish and improve the marketing information collection, processing, communication and confidentiality system.

3. Investigation on consumers' purchasing psychology and behavior.

4. Collect, sort out and analyze the performance, price and promotion means of competitive brand products.

5. Analysis of advertising strategies and competitive means of competitive brands.

Extended data:

Responsibilities of marketing manager

1. Overall plan, arrange and manage the work of the marketing department.

2. Make annual marketing strategy and marketing plan.

3. Coordinate the cooperation between departments and other departments.

4. Formulate the work norms, codes of conduct and rewards of the marketing department.

5. Guide, inspect and control the implementation of the work of this department.

References:

Baidu encyclopedia-marketing department