Doing keywords is no longer blindly following the trend. We should select keywords according to the relevant statistical data of customer retrieval, and fully consider the coverage of customer retrieval. We should also fully consider whether the conversion rate of customers is qualified, and we should not strive for words with large search index and high index value, but also consider the retrieval needs of the sales market. The retrieval requirements of every 1 manufacturing industry are constantly changing.
Therefore, it is necessary to constantly explore the keywords and improve the keyword thesaurus of the website. In the early stage of keyword optimization, it is not suitable for big words, only the accurate regional words in Gao Chao are selected. After Baidu's weight is increased, it will take into account the long tail words in market competition.
Nothing is more reasonable than scientific research on keywords, but some SEO professionals often do it many times and then forget it.
In all fields, you can't stop learning and training, and SEO optimization level is especially critical. The more competitors and search customers you have, the stronger the search experience you can show your customers. Keywords play a key role in how Baidu search engine finds you.
Don't pile up keywords, especially some meta-descriptions. Many people pile up a lot of keywords, which is a big mistake. In TDK, the more space, the better. For example, the title is 73 characters, and the meta description is 256 characters.
02. Keep rich text
When your e-commerce website doesn't use rich clips, you miss many opportunities for SEO optimization.
1) basic standard
The basic component of content is "text". An article has been published thousands of times. Do you need to show typos, language diseases, no punctuation marks and twists and turns? If it is not necessary, you don't have to use obscure words and descriptions, but try to use visual sentences that are beneficial to customers at all levels.
2) Reasonable layout of typesetting design
Willing to produce "high-quality content" that customers are satisfied with, besides the content itself, typesetting, design and reasonable layout are all critical daily work. After all, people are visual green plants.
Divide text content into different categories, such as titles, subheadings, comments, etc. , so that the text does its job, with excellent hierarchy. Clear hierarchical structure can make the content more readable, and moderate pictures can make the manuscript look more vivid.
On the other hand, different font styles with different file formats, different sizes and different tones can also give customers a stronger feeling of reading articles. When calling the content of other service platforms, try to ensure the connection orientation of high-quality and prestigious site names (such as government service platform and official website). ).
3) Loading rate
How necessary is the "website loading rate"? According to the discussion and research, it is found that the long loading time of websites is the primary and secondary reason for customer outflow, especially for e-commerce websites.
The fast pace of food, clothing, housing and transportation is attributed to customers' lack of patience, especially when reading articles and web pages. It can be said that speed is the key factor that determines the success or failure of a website. The website loading time plus 1 sec can be summed up as: conversion rate decreased by 7%, customer satisfaction decreased by 18%.
03. Website internal optimization should be done well in the early stage.
The advantages and disadvantages of website optimization in the early stage directly determine the difficulty coefficient of website optimization in the middle and late stage. Doing a good job in the internal optimization of the website in the early stage can save the labor in the middle and late stages, and even sometimes it can be properly positioned on the home page without maintenance. So what should we pay attention to in the early stage of website optimization?
A. Don't publish the domain name of the associated website if the website is not ready:
Many companies are looking for website building companies to do their own websites well, and the domain name release of related websites is to find optimization personnel to cooperate. I think that way is very unwise and has missed the prime time of optimization.
Only when the website carries out effective SEO rational layout, and then the content is saturated, the long tail words are also effectively and reasonably laid out in the webpage, and the anchor text system software is also well done and can be released, otherwise it will get twice the result with half the effort in the middle and late period.
B. Basic optimization of the same station should be done well:
Co-site infrastructure optimization usually includes the optimization of 30 1, equal status code, robotx, URL relative path standard, website loading rate, photo optimization, h 1, sitmap, anchor link, etc.
These optimization tasks are basic, and then the optimization structure of the same station should be considered, such as how to arrange the upper and lower guide lines reasonably. Whether the navigation level is well controlled, whether the anchor text system software is relevant, whether the content is readable and excellent typesetting design.
04. Standardize or delete weak content.
Most e-commerce storefronts will use filtering devices to improve customer experience and allow customers to classify products according to price, color and other independent variables, but some filtering devices will create "separate" URL pages independently. Many people neglect to solve these web pages, and putting them there will lead to the dismantling of keywords.
The solution is to approve the website and query the ratio of the total number of pages to the total number of pages indexed by Google database. Use props such as screaming frogs to grab all websites, and compare the total number of returned websites with the total number displayed on the GoogleSearch console.
However, it should be noted that the total number of pages displayed by screaming frog is the same as the total number of Google database indexes, but it is not exactly the total number of matches.
Why? Because the higher statistics of screaming frogs generally mean that the problem has been dealt with. However, if the statistics are the same, it means that the problem still exists. To solve this problem, it is suggested to classify these web pages in a standardized way, or delete them by using robots.txt file.
05. Create the brightness of an online media explosion.
Whether the participation and exposure of online media will harm the natural ranking, whether it is direct harm or simple harm, is still unknown. As we all know, it is obvious that Baidu search engine thinks that the website of online media platform is a station name with high weight value.
Websites like Facebook, Twitter and LinkedIn often rank high in Baidu search engines. Getting connections from these online media service platforms will make Baidu search engines feel that your website is very relevant. The more people like your content, the more exposure I can get from these online media. If you can continue to get high-quality backlinks, it will help you get and maintain a good ranking for a long time.
Seo optimization is a long-term whole process of 1, which is not easy to accomplish overnight. Generally speaking, after more than a month of hard work, you can see the fruits of your SEO labor.