Buying a house: Generally speaking, buying a new house to find an intermediary is the same as that in China, and there is no need to spend money like an intermediary. At this time, the intermediary is equivalent to the outsourcing sales of the developer.
When buying a second-hand house, the intermediary, as a provider of information and services, will generate a service fee.
Selling a house: Traditional real estate agents have always occupied most of the buying, selling and renting of houses, but now online agents have won the favor of many customers at low cost.
Commercial streets, financial cities, and prosperous areas are all places where traditional intermediaries choose to open stores. Customers can make an appointment or go directly to the door to seek services, and they can face the interview needs with the intermediary. On the contrary, it is difficult for us to see shops with online intermediaries appearing in the corner of the city. We can only contact by phone and email, and most of them are not stationed in the local area, because their business model is different from that of traditional intermediaries. This is why there is a huge difference between the two charges.
First of all, the charging standard of traditional intermediary is calculated according to the percentage of the house selling price. In London, the ratio is usually 1-2.5%, and there is no charge if the house is not sold. And the network intermediary charges the seller at a fixed price, usually? 500- 1000 (if you need other services, such as professional photography/billboards in front of the door, etc.). ), regardless of whether the house is finally sold or not, this fee will be charged in advance.
Moreover, the network intermediary also advertises through three websites: Rightmove/Zoopla/Prime Location. Due to the consistent sales channels, some sellers choose online intermediaries in order to save money. London, as the city with the highest housing price in Britain, sells houses through traditional intermediaries. How often does the agency fee pass? 10000 is a normal thing. In contrast, the use of low-cost network intermediaries can bring more profits to sellers.
Of course, in addition to the relatively high intermediary fees, traditional intermediaries have many advantages.
First, traditional intermediaries will show people the house in person, while most online intermediaries do not provide this service, so homeowners who choose online intermediaries must take the time to show people the house in person.
Second, traditional intermediaries have a better understanding of the local real estate market, can objectively evaluate the value of real estate and provide advice to customers. The owner's offer to sell a house through an online intermediary is more subjective.
Third, in the whole sales process, the traditional intermediary will always take the initiative to keep in touch with the buyers and sellers and their lawyers to ensure the smooth transaction.
Fourth, the intermediary will attract buyers to see the house and bid in different ways, such as organizing public viewing and bidding for sale, so as to create a competitive environment to maximize the highest bid.
Fifth, and most importantly, traditional intermediaries have their own long-term accumulated investment customer group information (database). In addition to putting the house on the real estate website, they will also send the house information to potential customers through a newsletter. In addition, they also have their own "little black book", which stores information about active investors and people who are eager to buy their first house. The intermediary will take the initiative to call these potential buyers. After all, not everyone stares at the market houses in front of the computer every day. At this point, the network intermediary is incomparable.
The fifth advantage of the traditional intermediary mentioned above is also very important information that we need to consider when choosing an intermediary, which is why there is such a big difference between the traditional intermediary and the online intermediary fee. Small intermediary fees are relatively low (about 1%), and the customer base is not large, so we can only rely on websites such as Rightmove to obtain customer consultation. Larger intermediaries such as Foxtons, Haart and Kinleigh Folkard &; Hayward et al. Sometimes the house is bought by the buyer before it is listed. This is the importance of the database.
In addition, the level of each intermediary in evaluating the value of real estate is also uneven, which is another aspect that needs to be considered. For example, there is a house ready for sale in the market, but if there is no record of house sales in its area for a long time, as the first house for sale, there is no valid data on the value of surrounding houses for reference. In this way, inexperienced intermediaries may not be able to accurately assess the value of real estate, resulting in customers unable to obtain maximum profits.
In this case, we should find more intermediaries to evaluate the house, and get a relatively satisfactory and pertinent value through comparison, so that the seller can maximize profits.
If the owner intends to use traditional intermediary to sell the house, he might as well consult several intermediaries, inquire about their marketing channels and service contents, and find a trustworthy intermediary, even if he pays a little more intermediary fee, it is worth the money.
If a homeowner intends to use an online intermediary, he must first have great confidence in selling his house smoothly, and he has enough time and is willing to take the time to show people around. It is also worthwhile for homeowners who meet these conditions to choose a low-cost online intermediary. After all, the agency fee is very low.