1, strategic consulting
Strategy is the foundation of an enterprise. In today's commercial society, in order to adapt to the changes in the external environment, enterprises must grasp the market dynamics in time and accurately, and take effective measures to adapt quickly. It is a strategic decision for enterprises to make this choice. The focus of modern enterprise management has turned to management, and the focus of management has turned to strategic decision. Western entrepreneurs call today's era "the era of strategic victory". Therefore, enterprise strategic consulting has a first-class important position in modern management consulting.
Strategic consultation is a service activity with strong policy. Moreover, it predicts the future changes of enterprise environment and points out the direction of enterprise business activities. Therefore, the strategic consulting project is exploratory and the proposed scheme is risky.
2. Financial consultation
Enterprise financial consultation refers to the relevant financial management experts' in-depth investigation and research on the enterprise site, starting with the analysis of economic indicators that comprehensively reflect the financial management of enterprises, looking for weak links, in-depth analysis of financial factors and management factors that affect these indicators, and finding out the key influencing factors. Then, according to the requirements of the company's strategy for financial management and the actual situation of the company, specific improvement measures are put forward and a series of activities are guided to be implemented.
Financial consultation pays attention to collecting data, and through financial consultation, objectively and correctly evaluates the production and operation results and financial status of enterprises, so as to understand the position of enterprises in the market competition of the same industry. The results of financial consultation will provide the correct direction and goal for other aspects of enterprise management consultation. It should not be ignored that through financial consultation, new concepts and technical methods of financial management can be introduced to enterprises from different angles, and the financial management ability and level of enterprises can be continuously improved.
3. Marketing consulting
Marketing consulting refers to consulting that consultants use marketing theories and methods to deeply investigate and analyze the marketing environment and marketing activities of enterprises, so as to find out the risks, threats, recession crisis and market opportunities of enterprise development, help enterprises solve existing problems, improve and innovate marketing activities, make enterprises better avoid risks, meet challenges, overcome recession crisis, seize and create market opportunities, and promote enterprises to obtain rapid and sustained prosperity and development.
Different industries have different product values, uses and ways of use, as well as different product life cycles and stages, so consumers have different motivations and habits to buy different products. So in different industries, the marketing of enterprises will be very different. If an enterprise wants to survive and occupy a place in the market, it is inseparable from the contest with its competitors. Therefore, marketing consulting should strive to formulate competitive strategies and tactics for enterprises that can overcome real competitors and potential competitors and remain invincible.
4. Human resource consultation
In today's borderless economic system and global business environment, effective human resource management will become an important source for enterprises to gain competitive advantage. Talent is the most important asset in an enterprise organization, and the strategic management of talent should become an important mission of the top leaders of the enterprise organization in the 2 1 century, which will also be the biggest secret for the enterprise organization to obtain the maximum value-added and rich profit return. Scientific and efficient consulting scheme will promote enterprises to develop human resources correctly and effectively, manage human resources reasonably and scientifically, and create sustainable competitiveness for the development of enterprises.
Human resource consultation mainly focuses on personnel recruitment, performance appraisal, salary system, training, career planning and so on. In view of the fact that human resources are a living resource and the main body of enterprise survival and development, we must adhere to the guiding ideology of "people-oriented" and give priority to human factors, that is, give full play to people's ability, fully develop their potential and fully mobilize their enthusiasm.
5. Organization design consultation
The organizational structure of a company refers to the establishment of departments and the business relationship between departments. Efficient and seamless organizational design is the basis to ensure the implementation of the company's strategic objectives. On the basis of fully analyzing the business objectives, business activities, business conditions and existing organizational structure of an enterprise, organizational design consultation aims at the deficiency of the existing organizational structure, so as to make full use of enterprise resources, improve management efficiency and realize the business objectives of the enterprise. Organization design consulting usually focuses on three aspects of management organization, namely management system, organization structure and organization operation rules. Organizational design consultation must be aimed at the characteristics and business objectives of enterprises, and cannot mechanically copy the models of other enterprises.
6. Corporate culture consultation
Corporate culture is a unique philosophy and personality of an enterprise. This is the internal driving factor of enterprise's strategic decision-making and management policy, and it is also the basis for the effective operation of all systems of the enterprise. It is a leader who unites the spirit of employees and a beacon of employee behavior. Whether an enterprise can consciously build and spread corporate culture and carry out cultural changes fundamentally determines its fate and future. Corporate culture is an intangible asset of an enterprise, and it is also a core resource that other enterprises can hardly imitate. The significance of cultural consultation lies in revealing the internal reasons of inefficient operation and low efficiency of enterprises from a cultural perspective. Clarify the advantages and disadvantages of the enterprise's own culture, find the breakthrough and breakthrough point of building excellent corporate culture, and promote the formation of enterprise management characteristics, management style, good interpersonal relationship and work style by cultivating excellent culture.
Cultural consultation has comprehensive characteristics, ranging from individual value orientation and behavior, to the management concept of the whole enterprise, and then to the evaluation of the enterprise by the public. Therefore, it is a more complicated consulting activity, which requires consultants to pay more time and energy. Cultural consultation is characterized by openness. To examine the advantages and disadvantages of corporate culture and image, we should not only observe from within the enterprise, but also go beyond the enterprise and analyze the evaluation of customers, competitors, the press and other public, so it is open.
7. Information consultation
Enterprise information consulting refers to the use of information technology to re-engineer the internal business processes of enterprises, the essence of which is the internal management reform of enterprises, and information technology is only a means. The primary requirement of management informatization is scientific management methods. The best way to solve the scientific management of enterprises is to carry out the consulting work of enterprise management information system.
Generally speaking, complete information consultation is the combination of management consultation and information technology implementation. In developed countries, it is a necessary step for enterprises to seek the help of professional management consulting companies before implementing information engineering. Consultants should fully investigate and analyze the needs of enterprises, even redesign management processes, summarize the core problems of enterprises, and analyze what kind of management and management software enterprises need. In the process of enterprise informatization construction, the role of consulting experts should not be underestimated. After the information system is delivered, experts should regularly evaluate the operating efficiency of the system.
Information consulting is not only a simple management consulting activity, but also closely combined with IT technology, and attaches great importance to later implementation. Therefore, information consultation should be fully integrated with information technology. Information consultation must pay attention to the advanced nature and feasibility of technology. Information consultation needs the close cooperation of technical departments, but information consultation is definitely not a simple matter of technical departments, but a "top-ranking project".