Ctrip.com's operation and profit model.

Ctrip. As a middleman, com makes a profit by obtaining intermediate profits.

Ctrip. Com integrates traditional media news products and resources and connects suppliers and consumers through intermediary market.

As an independent resource integration, Ctrip controls nearly hundreds of thousands of member customers in China on the one hand, and is closely connected with thousands of hotels and all airlines in China on the other.

Many enterprises have established tourist demand and supply databases such as hotels, travel agencies and aviation railways through Ctrip. Ctrip. Com has won a huge membership card customer base, at the same time, it has obtained lower discounts from hotels and aviation departments, and obtained its own commission.

This is Ctrip's profit model.

Extended data:

Product service

1, tourism and holiday products

Ctrip has provided hundreds of holiday product lines, including more than 20 holiday stores in Sanya, Yunnan, Hong Kong, Macao, Thailand, Europe, famous mountains, metropolises and road trips. Each "store" has a number of lines with different product combinations.

Guests can choose Beijing, Shanghai, Guangzhou, Shenzhen, Hangzhou, Chengdu, Shenyang, Nanjing, Qingdao, Xiamen and Wuhan.

2. Private guide platform

Nearly 500 tour guides joined Ctrip's private tour guide platform. ? The service released by the tour guide is a hiking guide in China, including 9 hours of daily explanation and guidance services.

Visitors can complete the whole process of service reservation and transaction through the platform: visitors can choose their favorite tour guides on the platform according to their age, gender, price, service times and comments. After the selection, you can also communicate with the tour guide to initially determine the needs. Before the trip, the tour guide will also customize the personalized tour route according to the needs of tourists. After determining the itinerary, visitors can confirm the contract on the platform and pay online.

3. Ctrip consultant

It is a brand-new "B2C2C" personal travel sharing economic service mode launched by Ctrip.com on 20 16.

With the help of Ctrip brand and product library, Ctrip consultants provide travel consultation and reservation services for guests. Using Ctrip Consultant APP, Ctrip Consultant can provide the most effective help for consumers who want travel consultation and booking services.

4. Hotel reservation service

Ctrip.com has a leading hotel reservation service center in China, providing instant reservation service for its members. There are more than 32,000 cooperative hotels, covering more than 5,900 cities in 38 countries and regions around the world. More than 2,000 hotels have room reservations.

5. High-speed rail purchasing service

Ctrip launched the high-speed rail channel 20 1 1 on July 5th to provide consumers with the reservation service for high-speed rail and bullet trains. "At present, it only provides delivery services in Shanghai, Jiangsu, Zhejiang and Anhui provinces. Temporarily provide high-speed rail and train ticket purchasing services within 7 days. "

Baidu encyclopedia-Ctrip. com