1. Complete the brand image definition
After the brand image is clear, we can guide all the propaganda means in the later period to express the brand image language with unified standards, without retaining the elements of doubt. Brand is the essence of the company's image, the honorary certificate of the company, and the foundation of the enterprise's extended service. Therefore, the introduction of brand recognition and its related contents is an essential part of the company brochure and planning brochure.
2. Describe the concept of corporate culture
Corporate culture is the source of enterprise vitality and attraction, and it is a set of criteria for enjoying values in order to promote the overall development strategy of enterprises. Company brochures need to be closely described around the core issues of company culture to show the company's superiority and innovative perspective.
3. Clear the link content arrangement
In fact, in the design of company brochures and planning brochures, the environment, laws and regulations are very important, because these are related to whether the company is legal and compliant, so we must read them directly and clearly. The arrangement of the scheme, the detailed introduction step by step, and the embodiment of advantages are all content points that need to be considered.
4. Product introduction
Introduce and analyze the characteristics, functions, market demand and competitive advantages of enterprise products. According to the needs of different types of target groups, they should take different forms and highlight their similarities and differences with other competing products or some innovative highlights.
Show company value
Through the strategic combination and business model of each department of the enterprise, the company's current business model revenue, understanding of the characteristics of the model, and the word-of-mouth experience or preference space given by specific activities such as becoming an industry advantage are described.
6. Plan the future development direction
In addition to promoting the company's past history and present situation, it can also highlight the company's future development direction and goals. This needs to be analyzed according to a series of realistic data such as industry objective economic environment forecast, product development trend and market research, and the effect may be better.
In a word, a good company brochure and planning brochure should cover the core values, cultural concepts, product advantages and future development direction of the enterprise, be concise and beautiful, meet the requirements of brand recognition, and be conducive to opening up the market. At the same time, we should use easy-to-understand language, graphics, color matching and layout to present the complete face of the overall brand's outward communication and create a brand-new image.
Zhonghui Design Original Brochure Design Works
The above is the content provided by Zhonghui Design (Beijing Zhonghui Avenue Consulting Co., Ltd.), a professional brochure design brand. The design industry has accumulated many years and many design cases, hoping to help you.