What should we pay attention to in the logo design of shopping malls?

Shopping mall logo guidance system refers to the environmental information showing the spatial structure of functional areas of shopping malls, including shopping guide maps, signs, ground markings, etc. A perfect mall-oriented sign system should let consumers know the structural layout of the whole mall, know their position in the whole mall at that time, and know which routes they can take to get there, so that consumers can shop in the mall conveniently. The above is the explanation of Fang Ya constellation, you can refer to it. The most important thing in logo design is to combine the decoration style of shopping malls and put people first.

First of all, the design and production of shopping center signs are based on the environmental background. Meet the basic functions and coordinate with the overall environment. ?

Second, the guidance system of the mall logo design should be concise and direct, so that consumers can quickly and accurately understand the information content.

Third, the design details of the shopping mall logo logo guide system, especially the T-shaped or T-shaped intersection of the shopping mall, should be set with corner signs to prevent consumers from turning around and finding the signs. In addition, the exit should be marked with a grounding sign.

Fourthly, the texture and texture of the materials used in the design and production of shopping center signs play an important role in conveying the overall environment. In order to make people have an overall understanding of the environment of shopping center space, the materials should also match the environment itself and have a moderate contrast.

Fifth, the planning and manufacturing settings of shopping mall signboards, such as location, quantity, distribution density, etc., do not affect the use of space environment, and have no visual sense of crowding.