As an Internet product, enterprise website is an integrated function and service to meet the digital marketing needs of enterprises. Emphasizing the function and service attributes of the website is a "carrier" that can deeply meet the needs of enterprises. Website is not a "ready-made" commodity, but a solution to help your enterprise achieve business growth. So a good official website is like a powerful converter, which can effectively improve the conversion rate of queries.
Product thinking, data thinking and growth thinking are the core thinking for us to build a high-quality official website.
Product thinking regards the website as a product, aiming at meeting the demand and realizing the global thinking mode of website iteration;
Data thinking: promote website construction and iteration based on data, quantify problems and solve problems;
Growth thinking: all of them take growth as the core purpose and realize enterprise growth through websites.
0 1. product thinking Most people position websites as information announcement windows, but why should they be regarded as Internet products? Because the essence of website is to solve problems, meet demands and understand product thinking, the purpose of website construction is to understand the essence of products efficiently and scientifically, and the purpose of website construction is to build a website that is not only beautiful online, but also practical.
02. Data thinking Data thinking is one of the most scientific and reliable thinking modes today. We can quantitatively think about the problem through data thinking, find out the logic behind it, and promote the decision-making process. The same is true when we build a website. In the initial stage of building a new website, enterprises can collect a large amount of data from various channels. Data is the basis of "rational design", and rational use of these data can effectively help us to build a high-quality enterprise official website.
03. For us, official website, an enterprise with growth thinking, is a part of the infrastructure in the process of digital marketing. Therefore, website construction is also based on growth, and then growth thinking is derived. What we advocate is that the whole process of planning, design and analysis revolves around growth.
In fact, from the short, medium and long-term growth forms of websites, different time spans have different meanings:
● Short-term significance: realize the content of website planning, build a brand-new marketing infrastructure (official website) from 0 to 1, and make it possible for 0 to 100.
● Medium-term significance: provide powerful growth tools for enterprises and brands, which can be continuously updated iteratively, keep pace with the times and maintain competitiveness.
● Long-term significance: In the process of continuous iteration, we will gradually realize the long-term goals in the future 1 year and 3 years, assist the enterprise to complete the strategic layout and realize the long-term development of the enterprise.
In addition, we also need to consider the user experience of the website. Who are our target visitors? How to grasp them?
Visitors are the source of our website. We check whether the website is of high quality, and the decision is also in the hands of visitors. Only by knowing enough about visitors can we make a high-quality and successful website. Our previous market research analyzed the portraits of website visitors, and made targeted planning and conception for the portraits of target visitors. In addition, we also consider the behavior of visitors. For example, some visitors are used to browsing content quickly, while others are used to deeply understanding and reading articles in the station, so we divide the crowd according to the behavioral characteristics of different visitors:
Professional exploration type: insiders, deep reading group;
Professional browsing type: insiders, quick jump group;
Non-professional browsing type: lay people, including candidates and investors.
The purpose of visitor group division is to better refine the content and divide the content level, build a gradual website content architecture, meet the different browsing habits of different groups of people, and finally achieve better information transmission effect.
Which company is better for website construction? It goes without saying that it is best to choose a company whose case you think is better and whose theory is more suitable for you. I believe that the major can impress you.
The above are some of our sharing ideas on website construction.