What is the whole process of crisis public relations?

Collect public opinion and sort out clues. When a real crisis public relations occurs, the whole public relations department or the public relations company entrusted by Party B should operate with super efficiency. Note that it is "super efficient"! Generally speaking, the timeliness of crisis public relations is quite high. The sooner you give a judgment, give a solution and implement it, the more you can recover the loss. In other words, every second that the public relations department is slow is the loss of the brand's real money.

According to the real information, formulate strategies and implementation plans. According to all the information, we need to make a crisis rating and formulate a coping strategy according to the severity and type. If the source of the crisis is confirmed to be true, the best and safest way is to apologize sincerely and take remedial measures quickly, such as compensation and product recall.

Speed first principle, good things don't go out, bad things spread thousands of miles. Before the crisis 12-24 hours, the news will spread at a high speed in a fission way like a virus. At this time, reliable news is often rare, and the society is full of rumors and speculations. Every move of the company will become the main basis for the outside world to judge how the company handles this crisis. The media, the public and the government paid close attention to the first statement issued by the company.

Whether public opinion agrees with the company's approach and position in dealing with the crisis will often be reported in the media immediately. Therefore, the company must act decisively, respond quickly, act decisively and communicate with the media and the public. So as to quickly control the situation, otherwise it will expand the scope of the sudden crisis and may even lose control of the overall situation. After the crisis, whether the situation can be controlled first so as not to expand, escalate and spread is the key to deal with the crisis.