? Marketing activity planning scheme 1
? In order to further promote the education and teaching reform of marketing specialty in our college, promote specialty construction, strengthen school-enterprise cooperation and work-study combination, strengthen practical teaching, improve the quality of education and teaching, cultivate the marketing planning ability, innovation ability and adaptability of higher vocational students, and show their spiritual outlook and marketing skill level, it is decided that the Department of Business Administration will hold the "xx' Anhui International Business Vocational College Marketing Planning Competition" (hereinafter referred to as the Competition).
? First, set up a competition organizing committee.
? Organizer: Department of Business Administration
? Co-organizer: xx Pepsi Zhongbang Business Consulting Co., Ltd.
? Media support:
? Second, members of the organizing Committee of the competition
? Director of the Organizing Committee:
? Deputy Director of the Organizing Committee:
? Members of the senior management team:
? Assist in implementation: Marketing Fighting Association
? Third, the mode of competition.
? The competition is divided into preliminaries and finals.
? The preliminary competition consists of two parts: market research report and planning copy.
? The final is a live performance, including two steps: written statement and question defense.
? Fourth, the big stadium
? Anhui International Business College
? V. Competition time
? Registration time: xx 65438+February 20th -XX 65438+February 30th.
? Final time: April 4th, xx (Wednesday)
? Please send the market research report and the electronic copy of marketing plan to the designated mailbox before March 2 1 xx. At the same time, each team will submit a paper copy (in triplicate) to Mr. Chu Yun, the business management department, before March 2 1 xx.
? Sixth, the award setting
? There are first prize (1), second prize (2), third prize (3) and excellent prize (4) in this contest.
? VII. Participants, Teams and Registration
? (1) participants
? student
? (2) teamwork
? Students in each class form their own teams to participate in the competition, and each team consists of three players.
? (3) Registration
? 1. Registration time: xx year 65438+February 20th -XX year 65438+February 30th (it will not be processed after the expiration date).
? 2. The contestants must fill in the registration form, which can be downloaded from the website of the Department of Business Administration.
? Qualification certificate: copy of student ID card and ID card.
? Competition contact:
? Business Management Department:
? Telephone:
? Eight, marketing qualification certificate examination method
? 1, Certificate Examination:
? Participants in the Marketing Planning Competition of Anhui International Business Vocational College can exchange marketing qualification certificates as long as their marketing plans are qualified by the judging teachers. Players will submit the qualified marketing plan to the marketing teaching and research section of the management department, fill in the registration form and send it to the Ministry of Education. Those who are qualified will be awarded the double-certificate qualification certificate of China-US Marketing Manager Assistant (the replacement fee is 480 yuan).
? 2, certificate introduction:
? China Marketing Qualification Examination, referred to as cmat for short, is jointly certified by the Examination Center of the Ministry of Education and China Market Society, and is valid nationwide. Ama is a world-renowned marketing professional organization, and its certificate has been promoted and recognized in more than 0 countries and regions around the world. The evaluation standard of marketing talents and cmat evaluation standard are mutually recognized, and students who pass cmat examination will get amma certificate.
? The certificate proves that the holder has passed the comprehensive qualification examination and practical ability examination of China Marketing Manager, and has the professional knowledge and business ability required by this profession, which can be used as the basis for the relevant institutions to recruit and evaluate marketing managers, and can also be used as the basis for our school to graduate with double certificates.
? Marketing activity planning scheme 2
? I. Theme of the event:
? Tell your favorite ta loudly.
? Second, the activity time:
? XXXX year x month x day
? Third, the activity object:
? /kloc-single men and women around 0/8-40.
? Fourth, the purpose of the activity:
? Since it is Singles' Day, we might as well hold a "Singles' Day Friendship" in the beauty salon, so that young single friends can find their favorite objects in the activity. And every friend who wants to participate in friendship wants to give his perfect side to each other, so let the beauty salon arm itself with all its strength. The beauty salon team carefully creates beautiful makeup for you. This is also an excellent opportunity for beauty salons to enhance brand awareness and increase customer trust.
? V. Activities:
? Activity plan 1: It seems that I like you loudly.
? During the activity, boldly say what you want to say to the object you like and give away beauty products. Successful people who express their love can also get "in pairs" and "for life" beauty packages in beauty salons. These love packages are prepared by beauty salons for consumers free of charge while stocks last.
? These activities are free to participate. After purchasing high-end beauty salon products, all the guests present can get cosmetic samples and give them to their favorite partners. If the confession is successful, the two will go to the "Happiness Gate" to receive gifts from the beauty salon.
? Activity plan 2: Happiness is within reach.
? At the Singles' Day event on XX, 100% can win the prize as long as customers buy products on the spot. With such a high winning rate to stimulate consumers' desire to buy, every customer participant can participate in the lucky draw. The prizes are first prize, second prize, third prize and grand prize, in which the first prize is 30% off the selected product or card, the second prize is 20% off, the third prize is 10% off, and the grand prize is a small gift.
? Here, Pristine would like to remind all merchants that the prize setting should be based on cost accounting. The first and second prizes can be designed more and distributed to customers in the form of easy tickets. Especially for new users, let them feel the benefits and reality of beauty salons.
? Holding Singles Day promotion activities in an innovative and distinctive way is also a prelude to the next year-end activities to attract consumers to actively participate in beauty salon activities in the future. Of course, if beauty salons can really be lovers, there are also many beautiful women.
? Marketing activity planning scheme 3
? 20xx is a year with far-reaching significance in the development of children's wear industry in China-the year of accelerated transformation of the industry, and the plan book for the creation of children's wear brands (II). In 20xx, according to the data of the National Bureau of Statistics, the number of children's wear enterprises above designated size in China increased by at least 30% compared with that in 20xx, and the average sales revenue of enterprises increased by 17.45% compared with that in 20xx. The consumer market of children's wear is no longer just a "shrinking version" of adult wear, and children's wear of all ages and styles is increasingly rich; 20xx 165438+ 10, China Garment Association officially launched the "Top Ten in China".
? This children's wear brand selection activity marks the official arrival of the brand era of children's wear industry in China. There are various indications that China children's wear industry is welcoming the peak of its growth and development.
? Profitability needs to be improved.
? The children's wear industry is undergoing a transition period and has not yet entered a stable and mature growth period. If a new brand wants to stand out, it must practice its internal strength and innovate its operation mode, which means that enterprises should increase investment in product design, production and sales, and strive to stabilize and expand market share, but this has led to an increase in sales and a decrease in profit margin. According to the data of National Bureau of Statistics, the sales profit rate of children's wear enterprises in China decreased by 7.86% in 20xx, while the overall scale increased rapidly.
? The growth rate of children's wear industry is much lower than that of the whole clothing industry. The profitability of children's wear industry in China is also significantly lower than the overall average level of the clothing industry, and it shows a downward trend. The average product sales expenses and average management expenses of children's wear enterprises are much higher than the average level of clothing industry, which makes the gross profit margin of children's wear sales higher and the net interest rate lower.
? There are obvious differences in the cost structure between children's wear industry and adult clothing industry. Taking domestic children's wear as an example, the annual sales of a single store reached
? 500,000 yuan is a good performance, but it is common for adult clothing brands to sell more than one million yuan a year in a single store, and it is also common for a single store to sell more than five million yuan in men's wear industry. Although the sales scale of children's wear industry is small, the logistics cost, store rent, decoration and maintenance cost, labor cost and water and electricity cost are all the same, so the cost proportion allocated to limited sales is very considerable. The limited sales of children's wear industry bear the same expenses as adult wear, which is also a main reason for the high price of children's wear.
? Increasing the sales revenue of a single store and reducing the proportion of expenses are obviously the most direct ways for enterprises to increase profits. In addition to improving sales performance through differentiated competition and brand added value, it is undoubtedly an important means to improve enterprise management level and efficiency and improve enterprise operation ability.
? Low-cost communication strategy of children's wear brand
? Determine the direction and recipients of communication, and then you need to determine the ways and channels of communication. There are many forms of communication and different purposes. In the fast and low-profit market environment, low-cost communication strategy is obviously one of the good ways to promote brand development. This way is mainly advertising, including products, word of mouth, public relations, events, sports, focus, new media communication and so on.
? 1, low-cost communication strategy for children's wear: product communication. The spreading power of products has always been a neglected way of spreading. When the homogenization of children's wear products is serious (functional), the individual differences of children's wear products are actually a good way of communication. When children's wear products are placed in the hands of consumers, they can truly feel and make corresponding judgments, and their preferences directly affect their loyalty to children's wear brands. In order to spread children's wear products, it is necessary to make an article on the information attached to children's wear products. A good children's clothing product is based on quality rather than concept. First of all, it is necessary to form differences in quality, which is the guarantee of information dissemination attached to children's wear. After experiencing products, consumers will always make a comparative analysis to determine their favorite degree. Quality includes not only product quality, but also function, design, concept and packaging. To ensure communication, information differentiation is the most important. For example, you can deliver some unique functions for consumer groups; Eye-catching product packaging, etc., let your products enter the consumer's sight first. Media is information, and the product itself contains rich information, which directly affects the purchasing power. At the same time, it can also form a distinctive personality and unique style, which can promote and help users to know more about the brand and form a deep impression. People can even judge what brand of products it is according to its personality and style. This is the result of product strength. The unique shape of "Sony Ericsson" mobile phone is affixed with the unique concept of "music enjoyment", which completely shows the connotation of its brand and makes people know that it is a "Sony Ericsson" product as soon as they see its appearance.
? 2. Low-cost communication strategy for children's wear: word-of-mouth communication. People only pay attention to the communication power brought by advertisements, but ignore the word-of-mouth communication power brought by services. The value and connotation of a brand are embodied by service and conveyed by word of mouth. The key is how to use word of mouth to spread effectively. We might as well lock in the role of "opinion leaders" in consumer groups and display a series of personalized brand services around them, even particularly targeted services. Because consumers will spread and influence the people around them through their own personal feelings, which is very infectious and convincing. This is the real purpose you want to achieve. The author once suggested that a clothing brand regularly convene some vip users to hold leisure activities in some high-level clubs, and allow them to bring two or three guests to participate. In this way, not only on-site sales can be realized, but also the mainstream consumption atmosphere can be formed through the rolling of the number of participants, and the sales volume is steadily improved. Word of mouth and service are integrated, and word of mouth comes after service. Because service is essentially a process of fulfilling a quality commitment and advocating a lifestyle. You did it, touched a consumer, and touched a group of consumers through word of mouth.
? 3. Children's wear low-cost communication strategy: public relations communication. Public relations is always a low-cost communication weapon, and there is even a saying that public relations comes first and advertising comes second. In addition to coordinating the relationship between public relations and society, public relations also has one of the most important communication channels-news media. The media is a public opinion platform with credibility, which affects a large number of readers. How to establish a good cooperative relationship with the media is directly related to the audience of brand information. Media public relations is not simply advertising or promoting soft articles, but by planning and using some events, people and topics, it forms the same degree of attention as the media, so that enterprises can naturally be promoted to activists, leaders and even opinion leaders in the industry. Pay attention to the brand's sense of social responsibility, industry mission and integrity, so that consumers can fully understand the enterprise, thus establishing trust in the brand. There is an angle and scale to grasp here, and special attention should be paid not to make smart consumers feel "hype". At the same time, the media is also a double-edged sword, which will also bring crisis, so it is necessary to form a media training mechanism (especially relevant leaders) within the enterprise to prevent the occurrence of public relations crisis.