What does an intermediary do?
Definition and connotation of real estate agency In a narrow sense, real estate agency refers to activities such as real estate rental and sales brokerage, principal-agent business or price evaluation for the purpose of providing real estate supply and demand consultation, assisting both parties in fair transactions and promoting the formation of real estate transactions in the real estate market. Real estate intermediary service in a broad sense refers to providing diversified intermediary services for the production, circulation and consumption of real estate, covering all aspects of real estate investment, management and circulation. According to "Urban Real Estate Management Law", China's real estate intermediary services are mainly manifested in three forms: real estate consultation, real estate brokerage and real estate evaluation. Obviously, this is a narrow understanding of real estate agents. In the future, with the deepening of China's market economy and the further development of the real estate industry, real estate intermediary services will be more abundant and perfect. Generally speaking, real estate intermediary service is a general term for providing various media activities for real estate investment, development and transaction, including real estate consulting, real estate price evaluation, real estate brokerage and other activities. Real estate consulting refers to the paid intermediary activities entrusted by customers to provide them with information, materials and suggestions, or to provide them with real estate special research, market research and analysis, project planning, project feasibility study and other services. At present, China's real estate consulting industry can provide various consulting services for real estate investors, including policy consulting, decision-making consulting, engineering consulting, management consulting and so on. , and can also provide intermediary services such as information consultation and technical consultation for customers trading in the real estate market. Real estate price appraisal refers to the business activities that professional appraisers take real estate as the object, follow the appraisal principles according to certain appraisal purposes, follow the appraisal procedures, choose appropriate appraisal methods, and calculate and judge the objective and reasonable price or value of real estate at the appraisal time on the basis of comprehensive analysis of factors affecting real estate price.