Where are the opportunities for ordinary people to start businesses? Zhang Yu's answer is that staring at Ma Yun is not as good as staring at Wang Er next door.
As? China Entrepreneur Ecosphere? Founder, chairman of Yuanli Catering Management Co., Ltd., when business giants were rushing around the world due to the times, Zhang Yu chose his brothers and sisters from Yuanli to work hard in the catering field closer to people's livelihood.
More than 20,000 stores have been hatched nationwide.
From Jinan to the whole country, the catering incubation model in the Far East has been growing. However, this Jinan-based enterprise is so low-key that even the locals don't pay much attention to it. It is difficult for the general public to associate it with mass catering brands such as baker's burger, lemon workshop, pot boiling, adding red and green.
In fact, Yuandong has hatched more than 20,000 stores nationwide, which has driven more than 65,438+10,000 jobs. This amount is amazing, and all its proceeds will be shared with more than 30 thousand makers across the country.
The brilliant record created by the Far East has become a miracle in the stormy catering industry in China. And another achievement it has created cannot be measured by numbers: gradual formation? China Entrepreneur Ecosphere? Ordinary Pratt & Whitney people with entrepreneurial dreams have created countless winners in life and changed countless life trajectories. At the same time, they also hide a series of answers about how to innovate business models. Countless entrepreneurs across the country turned their hearts to Jinan, making Jinan the focus of catering entrepreneurs? Red Jinggangshan? .
Thousands of people a year? Boss dream?
Three thousand tea farmers are one of the classic cases of the brand incubating by Yuanli Power. Their tactics are mainly concentrated in rural areas, encircling cities, seeking a single breakthrough in the regional market, quickly detonating it, and then spreading to the whole country.
Lemon workshop is also one of the successful cases. In 2008, Lemon Workshop was launched. Zhang Yu's logic is not to fight Shanghai New World or Wangfujing, but to fight small and medium-sized cities, especially county-level towns. In 20 16, lemon workshop has expanded to more than 3,000 stores nationwide, which is like the rise of 3,000 tea farmers.
? A single spark can start a prairie fire? This is a symbol of the entrepreneurial spirit of Yuandong. Source power achieves thousands of people in the country every year? Boss dream? : Operating in Pingjiang, Hunan? Baker's burger? Shi Wenxing running on the campus of Yunnan University of Finance and Economics? Lemon workshop? Li Who is running in downtown Beijing? Really love? Lei Bai, operating in Jinan? A bowl of rice noodles? Zhang Hongli? Source Power has hundreds of such entrepreneurial bosses.
This undoubtedly benefits from the ecosystem system built by the source power. Zhang Yu has a very advanced exposition on this ecological circle. My greatest hope is that enterprises can do it? Nothing? .
So-called? Internet plus? It is by no means a simple traditional enterprise+e-commerce channel, but an enterprise organization reshaped with Internet thinking.
In other words, the enterprise architecture model pursued by Zhang Yu is in line with the future? The institutions will be smaller and smaller, and the ecological platform will be bigger and bigger? Fashion. The core value of the platform lies in openness, thus creating an endless ecosystem.
If you have a creative idea.
? There are funds to bring. There are items to bring. Even if it's just a team, you take a team. ? Zhang Yu locates the source force, like this? We have all the resources you need. ?
? If I only have one catering idea, how can I cooperate with the Far East?
Zhang Yu said it was very simple. First, you must have a BP (business plan) to enter the roadshow of the Source Power Investment Committee; Second, after the vote is passed, as an entrepreneur, you will recruit entrepreneurial teams inside and outside the platform; Third, in the incubation stage, enter the platform company to operate. The trial operation period of each project is three months. ?
So, in this way, is the Far East still a pure restaurant chain?
Zhang Yu thinks that, in a sense, you can regard it as a comprehensive service provider of micro-catering, or a China.
The growth accelerator of high-quality catering projects.
Eliminate migrant workers, everyone is the boss.
Within the enterprise, how did the Far East subvert the traditional business organization structure?
First, the equity is decentralized, then the group company is transformed into a platform, and finally the brand project is transformed into an independent enterprise. Finally, employees will be transformed into makers, and the enterprise structure will be transformed into an ecosystem.
It can be said that Zhang Yu's self-management reform within the source power can be called drastic.
In contrast, the shares of each independent brand enterprise consist of three parts? The original shareholder represented by Zhang Yu holds 40% of the shares, the platform team of the above companies holds 20%, and the entrepreneurial team represented by employees holds 40%.
Mass entrepreneurship, innovation, elimination of migrant workers, everyone is the boss! It is hard to imagine that an ordinary receptionist will be a shareholder in more than a dozen projects under the group. What their employees expect most every month is not salary and performance, but share dividends.
If Xiaomei's case at the front desk is similar to Huawei's share reform, then Zhang Yu directly subverts the traditional business organization structure.
For example, there is no department under the source power group. All of them? Department? They all exist as independent accounting startups.
Take the enterprise purchasing department as an example. Zhang Yu asked it to set up a company, giving employees 40% of the shares and letting them be their own bosses.
This makes them more motivated. A year later, the purchasing company not only completed the group service, but also made a profit of 2 million yuan, with a per capita share of 200 thousand yuan.
? Cooperation but no holding? This is a realm.
Someone once said to Zhang Yu that only by stimulating and mobilizing the enthusiasm of everyone in the team and making everyone responsible for the fate of the team can the team continue to develop and have a lasting foundation.
It is based on this idea that Zhang Yu has thoroughly reformed the enterprise structure.
As the head of such a huge catering group, Zhang Yu has been releasing her own equity. This is exactly the altruistic cooperative thinking he emphasized. All people work hard for the benefit of all people all their lives? Establish the purpose of making a maker, turn competition into competition, and create an entrepreneurial ecosystem.
? The struggle for ownership is the most painful thing, and the experience of the right to use is the happiest thing. ? This is a sentence spoken by Zhang Yu. In his business theory, cooperation without holding shares makes others more motivated than themselves? This has brought subversion to the current equity dispute.
Zhang Yu believes that what is the core of corporate culture in the Far East? Enterprise platform, employee maker? This is also the place where he felt the deepest after communicating with Zhang Ruimin, CEO of Haier Group. The value of an enterprise is its epochal attribute. In the past, enterprises focused on providing jobs, but today, under the internet, the value of enterprises should be to provide a platform for entrepreneurship.
Since the strategic transformation of 20 13 entrepreneur ecosystem, the energy accumulated by front-line employees has been released rapidly, and the overall income of source power has increased geometrically. Up to now, the number of self-employed people has exceeded 100.
Provide a powerful platform for entrepreneurs.
Front-end incubation, middle-end support, back-end service and whole process acceleration are the four major capacity building of the source power.
To this end, the source power group company began to focus on building three platform functional modules:
The first is the front-end incubation function module, including investment companies, brand planning companies, SOP centers and so on. , all for brand enterprises? From money to marketing planning? Wait for a series of support;
The second is the mid-range support module, which provides resources such as procurement, channels, warehousing and logistics based on the existing five war zones, 1 1 operation management bases and residents' service centers in 273 cities.
Third, the back-end service module provides human resources support and supporting services.
They also independently developed a GIS brainstorming network system to encourage entrepreneurs to submit ideas, suggestions and plans on the system in the form of integral rewards, forming an intellectual treasure house. Zhang Yu called this system? Group wisdom innovation space? The wisdom of the group can be released freely.
At present, in addition to catering enterprises, the source power also includes various functional service enterprises such as Internet, customer service, cultural media, brand planning, warehousing and logistics, education and training, and intellectual property rights.
According to Zhang Yu, the catering market in China is 50 trillion yuan per year? Big cake? Enough for more entrepreneurs to share. The cloud is in the green hills and the water is in the bottle, from pursuing control to pursuing? Out of control? In the process of doing business, Zhang Yu is also expanding and sublimating her life realm and vision pattern.
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