Words like "Maotai-flavor", "Luzhou-flavor", "Old Liquor" and "Excellent Liquor" that traditional liquor likes to use should be removed as far as possible, and these words can easily make young people know the invisible taste of liquor: the taste of liquor is too strong for them, thus rejecting drinking liquor. On the contrary, it is easier to encourage young people to try white wine by using fresh, fashionable and dynamic words such as "youth wine", "ice explosion" and "taste 45 degrees" for brand packaging and publicity.
2. Use the "one thing and one yard" that is easy to reward to diversify the consumption scene of liquor.
Easy reward, a professional coding marketing service provider with the ultimate application of one object and one code technology. Song He Liquor Group changed the single consumption scene of traditional liquor with "one thing and one yard", opened up the offline O2O consumption scene, and made the consumption scene of liquor more diversified.
3. Develop new categories of bar drinks and activate external self-image.
Why don't young people drink white wine in bars? Because the traditional image of liquor is not "fashionable" enough, it does not conform to their external self-image of following the international trend and trying to shape "I am fashionable" and "I am international". But if we develop cocktails based on white wine and tell young people that this is a new hot spot on the drink list of foreign bars from Paris to Perth, they will be willing to pay for fashionable white wine.
4. Give consumers more benefits and activate the psychology of reciprocity.
People often feel "owed" after accepting the kindness of others, so they will choose to return. This is the "reciprocal" psychology. Therefore, the marketing activities of enterprises are mostly aimed at making profits for consumers, and the easy reward of "one thing and one yard" can better open up the "reciprocal" channel between enterprises and consumers, which not only realizes the technological change of direct coding of offline products, but also opens up coupons for e-commerce throughout the network.
This means that consumers can scan the QR code through their mobile phones and directly participate in the preferential promotion activities to enrich the wine industry.
5. Labeling liquor with China's unique cultural label triggered a fever of liquor collection.
China's four national quintessences, Beijing Opera, ceramics, Chinese medicine and liquor, will be labeled as China all over the world. China Liquor has condensed 5,000 years of culture and is an important business card representing China culture. With the rise of China and the upsurge of China culture in the world, China Liquor has the cultural foundation and realistic conditions to go global. Liquor with unique Chinese charm is more likely to trigger the global upsurge of liquor collection in China.