What are the reasons and advantages of choosing a good distribution?

Qingdao New IKEA Industry & Trade Co., Ltd. is a production-oriented comprehensive high-tech enterprise, which was reorganized and rebuilt from an export-oriented company that originally operated single export and foreign trade OEM business, and mainly engaged in research and development, pilot test, deep processing, domestic sales and foreign trade export of air purification and environmental protection products. In 2008, affected by the international financial crisis, considering the rapid development of domestic activated carbon products market in recent years, the company's share and profits in major markets in Japan, South Korea and Taiwan Province Province all declined. After repeated research and demonstration, the board of directors of the company decided to shift the development focus to the domestic market. It is planned to build the company's "Haoyijia" brand into an influential brand in domestic home environmental protection products within 3-5 years. Therefore, the sooner you choose to distribute "Haoyijia" series products, the more advantages and support you will enjoy. Mainly reflected in the following aspects:

First, strict product quality control system brings absolute guarantee of cost performance.

Haoyijia coconut shell activated carbon series products are the best brand products in the domestic market at present, both in internal quality and external packaging quality. Dealers and consumers can intuitively compare through simple experimental comparison, intuitive comparison, testing by testing institutions and other ways:

1, internal mass:

Haoyijia coconut shell activated carbon series products are strictly in accordance with the latest national production implementation standards, namely, the standard GB/T 12496.5- 1999 for determination of carbon tetrachloride adsorption value of wood activated carbon and the standard GB/T12496.8-1. The higher the iodine value of activated carbon products, the better the adsorption effect. (At present, the raw materials of most activated carbon products in the domestic market are GB- 1990 standard, and the iodine value is about 800 mg/g, which is about 680 mg/g in the new standard. The production cost of activated carbon with iodine value of 680 mg/g and 1040 mg/g differs by several thousand yuan per ton. According to the law, as consumers have the right to know the goods they buy, many trading companies that do not have production qualifications mostly apply various indoor environmental monitoring standards to their products as production execution standards to confuse and mislead consumers' judgments! We call on dealers who are responsible to consumers to resolutely resist. See the "National Standards" page of the company website for details.

2. External quality:

Packaging design is an important part of product marketing, and packaging quality plays a very important role in product sales. It is not enough that the packaging of products is just beautiful in appearance. It is important to introduce the characteristics of products through visual language, establish and stabilize the market position of products, attract consumers' desire to buy, and achieve the effect of promoting sales. All products of Haoyijia strive for exquisite design and exquisite workmanship in packaging, which shows the culture and strength of the brand well. In the choice of materials, we also follow international standards as far as possible. For example, our aluminum-plastic packaging bags are all produced by large foreign-funded enterprises, and the weight of aluminum-plastic packaging bags is almost higher than other brands1/4; The plastic support box with inner packaging is made of imported raw materials, which is non-toxic and tasteless and highly transparent in appearance. The appearance makes consumers feel thick and plump, and it will not be deformed no matter how you look at it. Almost all the remaining domestic brands are mixed with recycled materials, light blue, and one end of the package is bent and drooping in one hand, which is directly related to the lack of materials and impure raw materials in plastic trays; The charcoal bag used by Haoyijia coconut shell activated carbon is made of special materials imported from Korea, which has high permeability, excellent feel and beautiful appearance. This is currently impossible for other domestic brands.

Product quality is the basic guarantee for a brand to cope with competition and achieve sustainable profit in the market. Almost here, but there's a little less. Although it can reduce several production costs and improve the profit of the enterprise itself, the product quality is qualitatively different. Leaving endless hidden dangers to dealers is even more irresponsible to consumers. Compared with other brands, dealers and consumers know that the price of Haoyijia series activated carbon products should be medium or even low in the domestic market. Therefore, the high cost performance of Haoyijia series products is a powerful guarantee for dealers to achieve sustainable operation.

Second, the powerful advertising effect promotes advantages:

Perfect corporate brand strategy, national and local advertising support at all stages; For details, please go to the "brand strategy" page of the company website or consult the marketing department of the marketing center.

Third, the more comprehensive advantages of serialized product portfolio:

More than 30 products in four series of Haoyijia fully fill the defects of single series and insufficient styles of other similar brands in the market, and are more profitable in market sales, which can better meet the optional space needs of consumers; At the same time, in the regional distribution operation, there will be better flexibility and adjustment space in the case of regional single price competition.

Fourth, the service support advantages of the marketing system of "zero-risk joining and full-process hosting":

1. Advantages of humanized investment scheme:

Assist dealers to tailor targeted investment and market development guidance programs in the early stage.

2. Perfect post-custody service can make up for the shortcomings of dealers in specialty, experience and marketing at any time;

Long-term online, remote and other ways to provide professional technology, market operation, stage promotion, marketing skills and other aspects of video tutorials, PPT demonstrations and other forms of tracking guidance and training. Agents and dealers at all levels can operate easily without any experience. Summarize the work performance of agents and dealers at all levels regularly every month and assist in making the next adjustment plan; With the support of marketing consultants at any time, a special line will be opened 24 hours a day to answer the questions of agents and distributors at any time.

Verb (abbreviation for verb) Advantages of multi-platform sales channels:

The perfect market distribution channel model fully guarantees dealers to avoid and reduce investment risks, and dealers do not have to bear high fixed investment such as store transfer fees and decoration fees under the traditional business model, which also makes sales work more flexible and sales services more humanized.

Advantages of network sales service of intransitive verb system;

Distributors above the second level will give a website to help the corresponding network promotion; Assist dealers to build online stores such as Taobao and Alibaba and assist in the corresponding network promotion; Usually, dealers can not only promote and sell their products through various distribution channels, websites and online stores, but also get unexpected benefits from the headquarters: when a customer orders products from the headquarters through the website, as long as the customer belongs to the area where agents and dealers at all levels are located, the headquarters will pass on the customer's information to agents and dealers at all levels, so that agents and dealers at all levels can do this business, and tell customers that they can order products through the local dealer websites and online stores. The headquarters distributes products to agents and dealers at all levels at discounted prices, and agents and dealers at all levels sell them to customers at retail prices, so that agents and dealers at all levels can easily obtain more product sales income from the network. Dealers can also see from the sales online inquiry system of the headquarters website that the earlier they enter the Haoyijia sales system, the more online sales orders they can enjoy. It is not difficult for agents and dealers at all levels to achieve tens of thousands of sales in January, hundreds of thousands or even millions of annual profits as long as they promote their websites in place.

Seven, product anti-counterfeiting support advantages:

A full range of product anti-counterfeiting packaging and official website online inquiry, SMS inquiry, 800 toll-free telephone three anti-counterfeiting inquiry methods to solve consumers' worries;

Eight, products and series of continuous research and development support advantages:

The company's R&D center monitors the market demand and dynamic changes of the industry at any time, constantly develops new varieties and series, and supports dealers to meet consumers' constant pursuit of all aspects of the company's products;

Nine, perfect regional protection policy advantages:

Rigid corresponding regional entity display network specification is combined with flexible network sales coverage area division. In order to effectively protect the interests of agents and dealers at all levels, the headquarters implements a strict regional protection system, and determines the quota of dealers according to the city size, population and dealer area. For areas where the distribution quota is full, we will not continue to develop dealers. It can not only protect the interests of dealers at all levels and regions most effectively, but also maximize the profit return of dealers corresponding to their input costs and energy;

Ten, the overall regression support advantages.