The first is the policy environment.
She believes that the policy environment is the foundation of economic development. Policies provide enterprises with a wide range of development space, and enterprises will make full use of policies, seek policy support and obtain the right to development.
The second is the law enforcement environment.
There was a time when some departments collected fees and imposed fines indiscriminately, which brought a lot of troubles to enterprises and made them miserable. Law enforcement should strictly follow the law and regulations, and resolutely put an end to the phenomenon of arbitrary apportionment and fines. Enterprises should not be regarded as "Tang monk meat" and they can eat whatever they want. If enterprises always deal with these things, they will have no energy to do business. Purifying the law enforcement environment is an important content to improve the economic development environment.
The third is the public security environment.
Yin Aiping believes that the public security environment also directly affects the economic development. Only when the society is stable can people have no worries. Without basic security conditions, economic development will become empty talk. She believes that when the public security environment is good, people can settle down with peace of mind and devote themselves to their careers. Therefore, it is necessary to improve the public security environment.
The fourth is the image environment
She believes that the influence of a place's image environment on economic development cannot be underestimated. Henan people are hardworking, simple and persevering, and they should show the whole image of Henan people to the world. "We Henan people are smart, hardworking and law-abiding. Mention of Henan people can no longer be associated with fakes and cheating. Establishing a good image of Henan people can also bring good benefits. "
The fifth is the talent environment
She believes that creating a good talent environment is also necessary for entrepreneurs and economic development. She said that there are two major priorities for enterprise development, one is capital, and the other is talent. Of course, capital is the foundation of development, but talents can play a vital role in making better use of capital and generating benefits. We should create a better environment for economic development, attract talents with preferential policies and retain talents with good treatment. The use of talents should be eclectic, doctors and masters are talents, college graduates are talents, and some people without diplomas are also talents. As long as they have the ability, they should use it boldly and let them give full play to their talents. She believes that the key to the development of entrepreneurs is to have a set of practical methods in using and retaining talents.
In order to make the Red Coral Hotel have greater development, Yin Aiping is actively organizing investment promotion and seeking international cooperation. It is written in the feasibility analysis report of investment attraction and business development of Red Coral Hotel: Red Coral Hotel is located opposite the north exit of Zhengzhou Railway Station and is known as "the first building in the Central Plains". The hotel has four elevators, a parking lot, 167 rooms, Chinese and western restaurants and entertainment centers, central air conditioning, advanced fire alarm and automatic sprinkler system. As the seat of Red Coral Hotel, Zhengzhou is the capital of Henan Province, a famous historical and cultural city at home and abroad, and a modern emerging city in the hinterland of the Central Plains. Zhengzhou is 70 kilometers east of Kaifeng in the Seven Dynasties, 20 kilometers south of Huangdi's hometown, north of the Yellow River and west of Luoyang, the ancient capital of the Nine Dynasties. The surrounding areas are famous at home and abroad, such as Dengfeng Shaolin Temple, Longmen Grottoes and Luoyang Baima Temple. As a tourist center in the Central Plains, Zhengzhou, with its unique geographical and regional advantages, plays the role of connecting the east with the west.
Regarding the profit prospect of Red Coral Hotel, the report writes: With the social progress and rapid economic development, commercial activities are widely carried out, and Zhengzhou's passenger flow has been in the forefront of the country, making Zhengzhou's hotel industry flourish. Various small hotels have sprung up like mushrooms after rain, and large-scale senior hotels have also been launched. But there are few high-grade and high-grade hotels. Red Coral Hotel 1998, with its unique geographical location, perfect hardware facilities, strict management and excellent service, was rated as a four-star hotel by the National Tourism Administration in March, becoming the first four-star hotel in the Central Plains. Red Coral Hotel enjoys a high reputation in the Central Plains with its high management level, excellent service quality and remarkable economic benefits. In order to seek greater development and be in an invincible position in the fierce competition, Red Coral Hotel, according to the development characteristics of tourist hotels, wants to seek all-round cooperation with world-renowned hotel management groups and explore the central plains tourism market. Yin Aiping has profound attainments in enterprise management and employment. Since the establishment of 1990 Zhengzhou Jianghai Audio-visual Equipment Co., Ltd., after two pioneering efforts, she has led Jianghai Group to enter the domestic trade, real estate, architectural decoration, hotel industry and other economic fields steadily, making Jianghai Group a modern and diversified large-scale private enterprise.
Red Coral Hotel, located in Ermayina Road, Zhengzhou City, is a landmark enterprise of Jianghai Group and a concentrated expression of Yin Aiping's personal entrepreneurial ability and management ability. This four-star modern hotel, which integrates accommodation, catering, entertainment and commerce, was formerly known as Huazhong Building of Henan Coal Construction Company. 1At the end of 1995, Yin Aiping decided to buy the building after market research, and immediately began to rebuild and decorate it as a high-end hotel. After eight months of overtime and hard work, this building appeared in front of the world with a brand-new look on June 8 1996, and was named Red Coral Hotel. Red Coral Hotel was born in "troubled times". At that time, Zhengzhou hotels mushroomed, and the competition in the hotel industry was fierce. People are still unfamiliar with "red coral" and tourists can't come up. In the face of difficulties, Yin Aiping did not give up and was not discouraged. After careful investigation and analysis of the gap, I went abroad for many times to learn from the advanced experience of others, put forward the slogan of "high-quality hotels, high-quality personnel and high-level services", defined the guiding ideology of "serving the society and facilitating guests", and put forward a new way of "brand competition and capital operation" according to the requirements of modern enterprise system. Under the guidance of this idea, Yin Aiping allocated huge sums of money to improve various hardware facilities, so that Chinese and foreign businessmen can stay in hotels and make plans without leaving home. While improving the hardware facilities, Yin Aiping has further improved the hotel software.
According to the requirements of modern enterprise system, standardize operation, establish and improve various rules and regulations, strictly manage and manage people with systems; Decentralize effectively, let every employee care about the growth of the hotel, consciously safeguard the interests and external image of the hotel, and everyone has achieved a strong, relaxed and effective management effect; In the appointment of cadres, regular assessment and promotion have greatly promoted the enthusiasm and initiative of management cadres; In employee training, comprehensive training should be conducted regularly to improve the quality of employees in an all-round way, and corresponding assessment, inspection and feedback measures should be established to achieve the training objectives and requirements.
According to market demand, timely launch new dishes and adjust dishes at reasonable prices and acceptable to consumers; Invite foreign performance teams to perform in the hotel to enhance the cultural atmosphere of the hotel.
Organize various forms of marketing activities regularly to create a comfortable and warm environment for guests and benefit customers; Establish the concept of all-staff marketing, advocate modern marketing consciousness, establish customer files and implement online marketing. Hotel managers and ordinary employees care about hotel welfare and are all members of the marketing department. Carry out the policy of "going out and bringing in" and learn from brothers in the same industry.
Convenient conditions, good facilities and excellent service soon made "Red Coral" famous in Zhengzhou. It brought a steady stream of tourists and financial resources to Red Coral, and soon became an example for peers to learn. 65438-0998 Red Coral Hotel was rated as a "four-star hotel" by the National Tourism Administration with its perfect hardware facilities and excellent software services, and became the first four-star hotel in Henan Province.