Arrange business processes with customers as the center, consider customers everywhere, and create convenient, fast, safe and effective personalized services, so that Amazon has unlimited charm.
In Amazon, users only need to buy a book once on this website, and their mailing address and credit card account number will be safely stored. The next time you buy, the customer only needs to click on the goods with the mouse, and the network system will help you complete all the formalities in the future. Amazon also uses software to collect information such as customers' shopping hobbies and shopping history, and provides customers with advice on buying books at any time.
Amazon actively contacts customers by establishing a membership-like environment, responds to customer orders by email, tells the delivery time, and can also write down the mailing addresses and credit card information of old customers to simplify the ordering procedures. The ever-increasing list of customers, e-mail addresses and their past purchases have become extremely important intangible wealth of Amazon.
Amazon will send an email confirmation immediately after receiving the customer's order. After sending the goods ordered by customers, send an email with the product record number, which eliminates the uncertainty of customers' online shopping.
In addition, in terms of after-sales service, Amazon allows readers to return intact books or unopened CDs to Amazon within 30 days after receiving the order, and Amazon will refund them at the original price. If it is a return caused by Amazon's operational error, Amazon will refund the original price and return the freight. Such thoughtful and meticulous service will certainly build strong trust and loyalty among customers, so the increase of repeat customers and the continuous entry of new customers will naturally increase Amazon's turnover.
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