Media practical experience: 5 model essays 1
In May, I entered an internship in a well-known new media company through the introduction of my classmates for three months. However, due to the temporary introduction of family affairs, I only practiced for two months. In the past two months, I have learned something that I didn't experience when I was a student.
I am lucky because I have a kind and friendly supervisor to take care of me. I am mainly responsible for the content editing of a mobile phone client in the securities sector, and the popular point is the securities mobile phone morning and evening news. I am in charge of the content of pan-finance. At first, the supervisor explained to me the style and content source of each section. After that, I started directly, and the guidance work was all contacted by QQ. It was difficult to get into the state on the first day, because I was busy for a while, and it felt particularly good to get the access card, as if I had really grown up. I want to try my best to be a professional and capable person. I work hard at everything, but I am also anxious, because my own content is always weird and inaccurate. The supervisor is patient and always corrects my mistakes seriously and gives me useful suggestions.
The atmosphere of colleagues in the new media is still relatively harmonious. Everyone is doing their own work, and there are not many interests involved. I took the initiative to find several other interns, had dinner with them, communicated with them and asked them many business questions. They are all excellent people. Young people talk about school and embarrassing things, which makes me quickly integrate into their circle, which also solves a big problem in my heart. This let me know that if you reach out your hand, you will have good friends. Taking a small step may make you fly faster, because in the life of nine to five, having a few good sisters who can spit together will make your pressure much less, and we will become very good friends after the internship. This is my biggest gain!
The first week's work is mainly responsible for finding suitable content, which not only meets the standards of network security, but also has the style of posts and columns, and at the same time attracts people's desire to click. These three indicators seem simple, but they are difficult for a rookie like me. Every day when I go to work on the subway, I will read some basic knowledge of securities, get familiar with various professional vocabulary, arrive at the company half an hour in advance, start browsing a lot of news, observe and summarize the content and style of each column, and check the number of clicks. At 8 o'clock, the supervisor will call me for an interview to summarize the work and feedback of the previous day. In my spare time, I will also take the initiative to consult other interns. Three days later, I have been able to master the responsible column style, and the news I found basically meets the requirements of the supervisor. In the second week, I refined the title, which must be within 13 words, which made me suffer for a long time, because it was often difficult for me to choose, and all of them were key points, and I wanted to focus on the title to attract attention, so the supervisor often sent me suggestions for revision because I exceeded the number of words, and the QQ avatar flashed frequently, which made me feel very depressed. But after a month of training, I can finally sit in a chair with peace of mind and work calmly.
After mastering it, I will enter the fatigue period, and I will have a lot of free time. Also tacky to watch a small range of video activities. Once again, the supervisor saw it and gently criticized me. At that time, I realized that my ambition when I first joined the company was worn away by the fatigue period, so whenever I met my spare time, I went to see the blog of "Cat who has always been a maverick", and she would tell some stories in the workplace, which was very instructive. During the fatigue period, I suggested to the supervisor that I could share more work. The supervisor kindly taught me photoshop and asked me to draw some very simple pictures. Although most of them have never been used, it makes me feel that I am making progress. A month later, my supervisor's project held up half the sky, and my supervisor and another colleague had time to do special projects, which made me feel more fulfilled and at least felt that I was the main force! It is a good way to overcome workplace fatigue. We can't always love an industry and a job, and we will always feel bored and tired. Then find a new breakthrough point, a new learning place and a new sense of accomplishment, and you can continue to bring energy and get through the fatigue period.
In just two months, I made three good friends and gained precious friendship; Complete half the workload of mobile phone newspaper and gain work experience; It has been recognized by the boss and gained professional satisfaction. The only regret is that I left my job in a hurry, didn't fulfill my responsibilities, and didn't have time to have a farewell dinner with my supervisor. Thank you very much for his concern and gratitude!
Media practical experience: 5 essays 2
After resting at home for two weeks, I went to Xintiandi to study. Under the arrangement of the company manager, I entered the first real estate department, which is an interactive real estate program covering the whole Deyang real estate market. Where there is real estate, there is real estate purchase activity.
In this department, I saw a lot of things and learned a lot about the basic situation of Deyang's largest media company. Sichuan Bashu Xintiandi Media Co., Ltd. is a wholly-owned state-owned company directly under Deyang Radio and Television Station. It has the full right to publish the news comprehensive channel, public channel, home theater, wealth information, news comprehensive frequency, economic life frequency, multiple mobile TV channels and eight media channels of Deyang Radio and Television Station. Mainly focus on the integration of media resources. The radio and television media operated by Xintiandi Media has the second largest radio and television air coverage network in Sichuan. Through high-power transmission from the high-altitude transmitter at an altitude of 1000 meters, TV signals and FM broadcasts completely cover Deyang and the richest Chengdu Plain in Sichuan. The radiation range reaches Zitong county in Mianyang city in the north, Ziyang area in the south, Suining city in the east and even Meishan and Chongzhou in the west, covering more than 6.5438+0.6 million people, which makes the customer's media brand get the highest.
The advantage of Bashu Xintiandi Media lies in its strong interaction with regional urban media and its uniqueness in the provincial radio and television system. The company's media resources for media customers to choose include TV, radio, newspapers, outdoor media and so on. The company has first-class digital radio and television media production equipment and newspaper laser phototypesetting system, and the whole media takes the lead in realizing computer management of programs and digital hard disk program broadcasting in Sichuan Province, ensuring the broadcasting quality of media programs. In order to protect the interests of customers, the company invested funds to establish an advanced media monitoring and broadcasting system in the province, which is convenient for media customers to search and query. -From August 2008 1, "CCTV- Sophomore" ratings data was used for the first time to guide programs and evaluate media in Taichung, Sichuan, which effectively improved the ratings of programs and facilitated customers' scientific delivery and objective evaluation.
The eight major media of Deyang Radio and Television Station, which are fully distributed by Bashu Xintiandi Media, undoubtedly occupy the leading position in the regional market, enjoy high popularity and reputation in Deyang, and the viewing share is dominant. In the evening TV market share, the market share of all-day viewing of the four major TV channels of Bashu Xintiandi Media (news channel, public channel, home theater and wealth information) is as high as 30%, which is comparable to CCTV 12. Radio and TV signals cover Chengdu-Deyang-Mianyang urban agglomeration. Because the TV signal of neighboring city-Chengdu (and the original cable channel in sctv) can't effectively cover Deyang, the broadcast of Deyang TV station has become one of the first choice groups for media owners in the core area of Sichuan.
When I first went to the company, I happened to meet the weekly attention of the "First Real Estate" program group. The program director gave her young team members, including our novice interns, a comprehensive analysis of our shortcomings and advantages compared with the surrounding media. Which is more important, backbone or support, what to rely on to gain a foothold in the market and what to rely on to expand influence. She also told a story about a monk fetching water, which left a deep impression on me: once upon a time, there were two mountains, each of which lived a young monk. There is a river among the mountains. Every day, two young monks come down from their respective mountains to fetch water. After a long time, they became good friends. Many years passed, and one day, the old monk in the East found that his friend in Xishan had not come down. He felt very strange. A few days later, I still haven't seen him. The monk was worried that his friend was getting old, so he crossed the river and went to the western hills to see his friend. As a result, he found that the monk in the west didn't come to fetch water because he dug a well for himself and dug it bit by bit. When the monk was old, he didn't have to go down the mountain to fetch water. . This story made me realize that when young people return to work, they should have goals and plans in life. They must remember to dig a well for themselves and leave no worries.
After the meeting, I ran the program group to interview and record the studio, while studying production and editing with the post-production department. When I became a little assistant, I learned to take pictures with audio editing software, and the days passed quickly. There are not many people in the program group, one is a copywriter, the other is a photographer, and the other is a host. Everyone has a lot to do. Photography is also responsible for post-production. I deeply understand what media people are not ordinary people, women are used as men and men are used as "animals", but everyone loves their work, so they are conscientious and enjoy it.
In the last few days of my internship, I didn't have much to do, so I went to the TV station and newspaper office to study image processing, which is also to prepare for being a public media. American editors gave me several websites to collect all kinds of pictures, and also taught me editing tools such as ps and Tengfei, which made me full of understanding of my homework.
Recording the final of a game on the last day, I am really addicted to being an extra. After studying for more than two weeks, I have a general understanding of the basic operation mode of media companies: the media client gives us the copy and materials, then communicates with the copywriter and tells them his requirements, and then we make the media according to his requirements, and he signs and uploads it after finalizing it. Generally, there will be feedback when finalizing the draft, and he will ask for or modify it.
"Dedication, professionalism, innovation and pursuit of perfection" is the purpose of Xintiandi. Bashu Xintiandi Media pursues first-class reputation and best service, and sincerely cooperates with media customers to open up a new world of career.
Media practical experience: 5 papers and 3 papers.
First, the purpose of internship
Focus on participating in the post-production of film and television package of Hexin Culture Media Co., Ltd. to understand the essence of film and television, make positioning for graduation design, and learn promire and other software to make this graduation design better and solve the technical problems of graduation design. During my internship, I participated in the production of promotional film clips, which made me take another big step away from the post-film industry, so I strengthened my determination to be a post-film industry.
Second, the internship unit and job introduction
From July 10 to August 10, 2008, I worked as an intern in Shaanxi Hexin Culture Media Co., Ltd. Through internship, I have a more specific understanding of the overall competitive environment of the film and television production market. Through the interview, I entered Shaanxi Hexin Culture Co., Ltd. and became an intern. At the beginning, I took the initiative to contact all kinds of jobs. I want to improve my actual combat experience and make up for my shortcomings in college. Shanxi Hexin Culture Media Co., Ltd. is a new cultural and creative enterprise specializing in film and television production, TV column operation, brand planning and promotion, advertising design, production and release, and planning and organization of large-scale cultural activities, which is exactly where my interest lies. Integrating some of my own design ideas into social practice is the pursuit of my design ideas and practice.
Third, the internship content and process:
The first task of the internship is to edit a promotional film for a company. For the editing of the film, from the high morale at the beginning to the loss of confidence later, I learned more about professional knowledge. As a corporate image propaganda film, it is more about the business philosophy and overall characteristics of the enterprise. Instead of fully embodying the concept of personalized design. Next is the planning of Luya Mountain scenic area promotion, which is my first time to participate in planning this activity. In planning, the word "brand" is what I feel most.
I don't know much about the brand, and I didn't consider all aspects of the whole industry when designing. It can indeed bring huge benefits to businesses, but relying solely on concepts is too accidental, easy to copy, and lacks systematicness and continuity. If the enterprise is brand-driven, it can rely on systematic and scientific brand management, widely spread the brand core value of concept transformation in consumers' minds, establish strong brand association and brand personality, and gain differentiated competitive advantage. Before the design, we should improve the "brand" and integrate the publicity copy under the guidance of the overall brand strategy. Design animation under the general policy of copywriting. Only in this way can we accurately and efficiently complete the external brand promotion.
Brand competitive positioning: Only by recognizing your brand positioning in the market can you determine your brand direction in the market. Clear and accurate qualitative analysis is of guiding significance for formulating marketing strategy and determining audio and video design style.
Taking this as a mirror, I have a deeper understanding of the concentration of brand target groups in the rest time. Positioning of brand communication concentration: From the beginning and end of communication, including the communication process, there is a centralized focus. Don't waste brand planning on
Too many aspects, but focus on one point to form the greatest impact on the audience, so as to make the relevant brand tools play the greatest role. From planning, creativity, copywriting, design, shooting and animation to post-synthesis and media release, the more likely it is to illuminate the target. In practice, the two concepts of brand image and brand awareness are often confused with regret. Marketing experts generally believe that brand recognition more reflects the physical and "hard" characteristics of the brand; Brand image is a "soft" brand attribute that is artificially endowed and accepted by the market. In short, the purpose of establishing TV channel brand is to build brand loyalty as long as possible around a brand image consistent with brand connotation. It takes long-term efforts to create a suitable image of a brand; Correcting an inappropriate brand image requires longer time and greater efforts. Improper brand image means that the brand image is scattered and multidimensional, not just a negative brand image. In fact, this correction is a negation and counteraction of the past transmission dispersion, which is not only ineffective, but also a repeated waste.
Fourth, experience and gains.
The discussion about the quality of media workers can be said to be overwhelming; Only from my internship experience in TV station, I have only one deepest experience: to have good physical quality and mental state.
As the old saying goes, the body is the capital of the revolution, but it lasts forever. In the TV media industry, working overtime on an empty stomach is a light meal at home, and staying up late to write plans is a midnight snack. Location shooting in March and April should be against the strong wind at the seaside. Only a few days later, my "weak willows help the wind" skeleton was overwhelmed and complained repeatedly, almost to the point of haggard and old. Regret not exercising when I was young. I am the youngest in the office, but I get tired most easily.
Professionalism is also indispensable. Of the hundreds of schemes you have racked your brains for, only one will be chosen. And you will be exhausted by this plan. If you don't have good mental preparation and mental state, you'd better find another job. Internship is like entering a social melting pot. Although it's hard work, even if you're bruised and bruised, you should be ready to join the furnace again.
"All heroes are our generation. As soon as they entered the rivers and lakes, they were immediately urged. " With the change from school to social environment, people around you have completely changed their roles, teachers have become bosses, classmates have become colleagues, and their ways of getting along are completely different. In this great change, we may be confused and unable to adapt to the new environment immediately. We may not like the cruel competition between enterprises, and we can't stand the indifferent eyes and words between colleagues. Many times, I feel that I have not been reused by the leaders, and I have only done some unimportant chores, and my proposal or work has not been affirmed by the boss. When you can't make achievements, there will be pressure from all sides, glances from leaders and ridicule from colleagues. At school, there are classmates and teachers who care and support, and they just attend classes every day, which is very relaxed. As the saying goes, it is better to study for more than ten years than to work for one or two years. Although the two-month internship is not long, I learned a lot from it, about being a man, doing things and studying.
Five, internship experience and experience
A month's internship brought me back to reality. Thank the company for taking care of me during my internship, which made me learn the value of far more than one month! I really started to get in touch with and understand this industry during my internship. When I really understand the column packaging, I suddenly feel a little overwhelmed, because the reconstruction of media brand is a huge project. To create high ratings and increase advertising revenue, it is necessary to conduct market research on other columns. Need to analyze TV audience; And create ideas suitable for their own channel development. In the process of design, I felt a sense of frustration that I had never felt before when I did my homework. I didn't know how to solve the technical difficulties when I met Xu, which made me very uneasy. At this moment, I deeply feel that I have learned too little. Fortunately, with the help of the director and colleagues, I solved the problems one by one. Only then did I understand the strength and importance of the team. So I have gained a lot both technically and in life.
Media practical experience: 5 papers, 4 papers
Three months, the internship period is over. When I first entered the company, everything needed to be taken care of. A seemingly simple job contains a lot of truth. When it comes to advertising, we should not only consider how to attract attention, but also make advertising posters.
Without excellent strength and solid foundation, it is difficult to move. Fortunately, I have corresponding study at school. I can barely keep up with the company's work because I have a foundation, not Xiao Bai. But it has a great influence on body and mind. Nowadays, advertising has become a commercial means and indispensable, which has also led to the emergence of related work. I used to do advertising planning, but because the company is short of manpower, and the company is not well-known, there is a lack of talent, and people with some ability need to work part-time and hold several jobs. Although a little tired, I know more about Dingxi.
Work and study cannot be confused. When I was at school, I thought it was not difficult to work, because in our opinion, what I learned was relatively simple and I could easily get started in my post, so I didn't have much pressure on myself. But when it comes to work, we need to write a planning plan, not only considering the specific situation of the market, but also conducting field visits, contacting the specific information of the company and auditing it for other companies. If it is passed for the first time, it will be fine, otherwise it will need to be revised many times to guide customers' satisfaction.
It can be said that it provides advertising planning and production for other companies. If you want to be recognized, you have to bid with the best planning scheme and works. There are many competitive companies. Once the requirements are not met, not only will so many days' efforts be wasted, but it will also be uneconomical to work in vain. So every time we plan, we will do a good job of investigation and consideration, which is in line with the actual situation and the basic conditions of the client company. This kind of planning is meaningful.
When I was planning, I worked overtime for three months for a planning scheme. Just because this planning scheme did not meet the ideal requirements of customers, I kept revising it. I think it's completely nitpicking, which makes me angry, but I can't let go of my job. The reputation of the company must be guaranteed to guide the completion of the plan.
Work is very tiring, it often takes days and nights to come up with a planning scheme, and even a lot of information needs to be inquired. When the final result is completed, I only see a few pieces of paper, but the effort is a hundred times or even a thousand times. Advertising still needs constant guidance, giving customers tips, telling them how to put advertisements, how to increase customer traffic, how to increase customer repurchase and so on.
Only when customers get the results and benefits will we have more cooperation in the future, but if the expected results are not achieved, we often only have one cooperation opportunity. Therefore, several groups are responsible for each cooperation. Some people are responsible for planning, some are responsible for copywriting, and some are responsible for making photo posters. One ring is tied to another, and it is inseparable from patience and cannot be relaxed.
Media practical experience: 5 essays, 5 essays.
This past internship, my first job after graduation, doing advertising and media work, has been a good promotion for me. I am more active in my work, and I should also pay attention to some things. I believe that I can improve myself directly through internship. This is the last class I have to do well after graduation. My belief is more and more firm, and I have some experience in this internship of the media.
During this time, I also feel that I have changed a lot. There are many things waiting for me to improve in the future. Only internship can be more clear. Nothing will make me shrink back at work, I will keep a positive state. It keeps me informed. After the internship, I really changed a lot. Every day at school, I think about coming out to work early, but there are always various problems when I really face the society. This really touched me deeply. You don't know your ability until you come out to work. I don't always feel positive. Now I will firmly believe.
Personally, I still have a lot to accumulate, and my work experience is extremely valuable. There is no doubt that with the continuous improvement of my atmosphere, I will do these details one after another, and I will certainly further urge myself during my internship. Of course, I will also prove my ability in my own way. The knowledge accumulated in school is very difficult, but the practice in these months has also shown me another way to improve myself. My colleagues in the company also take good care of me. Now I know I should do these details well. Internship is the best way to improve my ability, and my professional knowledge has also been used. I have been clearly aware of this for some time.
I firmly believe that my choice is right. I work very hard in the media because I am also an intern. There are many excellent employees in the company who are my learning objects, not only their personal abilities, but also my work. I can do my job well. Internship is the best proof of my professional ability, correcting all the shortcomings that can affect me, and sometimes I will adjust my mentality, which is what I can do. I am very familiar with the work I have experienced. I was a stranger at first. Sometimes I do encounter many problems when I contact my post, and I don't know how to solve them. But the enthusiasm of my colleagues made me adapt quickly. I can guarantee that my professional ability will be improved through internship. I am very happy in the media company and will definitely work harder.
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