What channels did kotler and others put forward for personal brand information to reach the audience?

1, to determine the target audience, marketing information dissemination must first have a clear positioning analysis of their own brands, so as to clarify the target consumer groups of the company's products. ? 2. Determine the communication target. Under one of the conditions of blessing, the disseminator of marketing information must make clear what kind of response consumers should seek through communication. Improving the purchasing desire of the target audience is the key point at this level. ? 3, design information, the target audience has a clear response, and it is necessary to attract design information to transform the purchase desire of the target consumer group into purchase behavior; ? 4. Choose appropriate communication channels and adopt different information communication channels at different stages to deliver effective information to consumers. ? 5. The preparation of the general promotion budget, the channel cost of information dissemination is an expensive expense for the company, and it is necessary to plan the investment amount reasonably through the budget. ? 6. Deciding the promotion combination, different promotion tools have different characteristics, and marketers should consider the situation of the industry and combine the dissemination of information. ? 7. Measure the results of promotion. After the implementation of the promotion plan, the information disseminator should collect customers' feedback on the information, measure the implementation of the promotion plan through feedback, choose the best and avoid the worst. 8. Manage and coordinate the process of integrated marketing communication, formulate a reasonable brand strategy, follow up every link of integrated marketing communication, ensure that relevant stakeholders can obtain complete brand information and shape the core value and positioning of the brand.