Children know that the second Sunday in May is Mother's Day.
2. Understand the mother's hard work and cultivate children's gratitude to their mothers.
3. Do what you can for your mother with practical actions.
Activity preparation:
1, the conversation in the morning revolved around the topic of thanking mom: mom's birthday, hobbies, how to make mom happy and so on.
2. Teachers and parents * * * tell their children some stories about loving their mothers, and they can also watch some educational films, such as "Mother loves me again" and "Mother and daughter are deeply in love".
3. Negotiate with children how to choose and use what kind of materials to decorate the holiday environment, arrange programs and so on.
4, making flowers, greeting cards, necklaces, all kinds of paper, oil pastels, etc.
5. Talk to your mother at home in advance about what kind of eating habits will make you healthier, consult various materials with your father, and encourage your children and father to cook a healthy meal for your mother on Mother's Day.
Activity content:
Low-level and young groups:
1. Learn songs of gratitude to your mother, such as My Good Mother and Only Mothers are Good in the World. To enhance the feelings of loving your mother.
2. Learn the words of thanking your mother, go home and carry out the activity of "I send my mother a kiss", sing a song of thanking your mother, and help your mother do something within her power.
Middle-aged and elderly groups:
1. Make use of the morning conversation time to have a thematic conversation on "Mom, I love you forever" around the topic of gratitude.
Make a gift for your mother with various materials, such as necklaces and flowers.
3. In combination with food festival activities, organize children to draw a "green and healthy diet recipe" as a mother's day gift for all mothers.
4. Combined with the teaching activity of "Wish Card for Mom", children draw a simple wish card for their mother (middle-aged group).
5. Write a letter to your mother in the form of a painting to express your love for your mother (senior group).
Mother's Day Activities Planning Chapter II Activities Purpose:
1. During Mother's Day, publicize the brand cultural connotation to customers, let people know that there is such a middle-aged and elderly clothing store, publicize the brand, and improve the brand awareness and reputation.
2. Drive sales, attract popularity and create momentum for later operation.
Activity time (5.5-5. 1 1)
Active preheating:
Most people have never had the habit of "Mother's Day", and the "grateful heart" itself is not well known. It is risky to "cold start" the whole activity directly. In order to ensure that the activities have a greater effect, it is necessary to carry out relevant warm-up and guidance activities to pave the way for the official launch of the "Mother's Day" activities. Inform the public that "May 1 1 this year is Mother's Day" and the activities to be done and the commitments made in the activities on "Mother's Day" to stimulate consumers' desire to participate in the activities.
Preheating time: it may be 5.3-5.5 days before the theme activity.
Activity content:
1. You can write a sign at the door of the store, which reads "Today is _ _ _ days away from World Mother's Day" to remind passers-by that Mother's Day is coming. You should prepare for your mother's holiday.
2. During the activity, you can promote one or several kinds of clothes and introduce them to customers in detail through the shopping guide.
3. Pop music, posters, etc. Mothers as the main topic can be made in advance and posted or hung in an appropriate position in the store. There are the following publicity methods, which can be treated according to the specific conditions of each store:
(1) Distribute leaflets and explain the details of activities in the streets and downtown areas.
(2) Set the telephone number of the store as "Thanksgiving Hotline", and welcome customers to consult. The operator can clearly tell customers on the phone that anyone who comes to the store to participate in the activities will be given a gift.
(3) For every friend who left his phone number in the store, if he hasn't come to the activity the day before Mother's Day, he can take the initiative to send a grateful blessing and wish him a happy Mother's Day.
During the activity, the top ten middle-aged and elderly people who come to the store to buy clothes every day send a carnation to wish a happy holiday.
(5) You can take part in the lucky draw when you buy clothes. Set different prizes according to the amount of shopping. The prizes are cooking oil, rice, washing powder and so on for middle-aged and old friends.
(six) in addition, according to the specific customers, send gifts:
A filial piety: high-grade wooden comb;
B youth ceremony: bright carnations;
Longevity gift: exquisite birthday gift
According to your consumption and status, choose what gift is appropriate.
Four. Problems that should be paid attention to in the activity:
1. Store environment. First of all, keep the indoor floor, walls, doors and windows and various movable boards clean during the activity, and check whether there are dust, broken, wrong or inappropriate slogans on them. If there is such a situation, it should be corrected immediately, so as not to affect the image of the store and thus destroy the atmosphere of the event.
2. Clothing display. Check whether the clothes are well placed, whether there is dust, whether the tag is complete, etc. Usually pay attention to the display of this piece, and the passenger flow will suddenly increase a lot during the activity. We should pay more attention to the display of clothes. Through our usual experience, we can find out which monitor is more conducive to promotion and which monitor is more popular with customers. We can make targeted adjustments during the activity, or try to change a display style to give customers a brand-new feeling when they come.
3. Layout of lighting, audio and other equipment. According to the customer orientation and brand concept of middle-aged and elderly clothing, lighting can be arranged appropriately. Around a certain subject style, it can be decorated with different colors. You can also choose some soothing music in the store to make the old people feel back in the store.
4. Personnel arrangement. During the activity, more people should be added to ensure that each piece is in charge, so as to maintain the service during the activity.
In order to achieve the expected goal, we should also learn to analyze the customer's psychology.
There are thousands of customers, and the service methods vary from person to person. The so-called "knowing what it is" and "winning every battle".
1, frugal customer
Features: love to bargain, choose things carefully, love to take advantage, always ask the price.
Countermeasures: Pay attention to the advantages of products in promotion and choose products with lower prices.
2. Vanity customers
Features: I like to brag about my achievements, dress in fashion, and love to be praised.
Countermeasures: Try to be as good as possible, emphasize product fashion and attract her attention.
3. Conceited customers
Features: Dress up to attract attention, like to talk about yourself, like to chat.
Countermeasure: Pretend to worship her and pick up the topic.
4. Stubborn customers
Features: strong subjective consciousness, unshakable, clear purchase intention, unwilling to accept other people's opinions.
Countermeasures: Try to satisfy her wishes and try to be tactful when refuting her.
5, demanding customers
Features: like to find fault, not easily persuaded, like to master the situation by themselves, usually this kind of customers are very particular about clothes.
Countermeasures: Seize her needs and launch some high-value products.
6. Professional customers
Features: The topic she asked likes to focus on professional knowledge, which makes the shopping guide unable to step down.
Countermeasures: Don't argue with them too much about their professional knowledge, and try to change the subject.
7, capricious customers
Characteristics: emotional instability, capricious.
Countermeasure: handle it carefully and determine the service according to her mood. When the other party is in a bad mood, the shopping guide should be more friendly.
During the activity, it is forbidden to pay attention to the atmosphere. If necessary, professionals can be invited to give on-site guidance, such as catwalk, singing and dancing to guide the atmosphere.
End of intransitive verb activity
Pay attention to the work at the end of the activity, such as counting items and goods, canceling publicity slogans, pop, etc. , in order to avoid unnecessary disputes. 4. Mother's Day Shopping Center Promotion Plan.
First, the theme of the activity: warm May, grateful and loving mother.
Two. Activity time: 20xx May 8-May 10.
Three. Activities:
1. Real buckle
Women's wear/shoes/bedding/sweaters/jewelry glasses/sports and leisure/luggage leather goods/underwear 4.5-6 fold
2. Credit card again
On the basis of enjoying the above benefits, you can also enjoy 200 VIP cards and 15% discount.
3. Give mom a full gift (shopping for health)
Ningbo New Oriental Hospital jointly launched the activity of "Caring for Mother's Shopping and Sending Health". On the day of the activity, anyone who actually spends more than 200 days in 200 yuan will be presented with a gold card for women's health examination with the value of 183 provided by New Oriental Hospital.
4. Cooperate with promotional activities:
1,' Motherly love without borders'-Mother's Day sincere message activity
Activity time: May 10' Mother's Day'
Every customer who buys more than 200 pounds and leaves a message on the tablet will get a free photo coupon of 580 yuan's "Family of Three" provided by Du Jing Good Times. (The number of gifts is limited, while stocks last)
The third chapter of Mother's Day activity planning (1) made a "grateful mother-family file" and gave it to my mother to be happy!
Every mother remembers her children's birthday hobbies and important days every other day. How many children know their mother's birthday and hobbies? Collect mother's information and record it on a homemade love card to give her an unexpected happiness!
1, through the speech under the national flag on Monday, all the staff initiated and announced the "Thanksgiving Mother's Day" activity plan of our school.
2. Hold a class meeting on the theme of "Grateful Parents". Through the theme class meeting, let students realize that our growth can not be separated from the kindness of our parents, and let students realize that gratitude is the traditional virtue of the Chinese nation.
2. Carry out the "Four Ones" activities. That is, sing a song for mother (for example, only mother is good in the world, mother by candlelight, mother's kiss, Lu, mother, children walking on Wan Li Road, etc. ); Help my mother do something within her power (such as washing clothes, cooking, mopping the floor, washing feet, etc.). ); Carry out a Thanksgiving card making activity: make a Thanksgiving card for parents, say thank you to parents, say thank you for your hard work, and send a greeting. The middle and senior grades held a handwritten newspaper production competition with the theme of "learning to be grateful to parents".
May 10 this year is mother's day, "the thread in the hands of a loving mother makes clothes for her wayward son." Mother's Day is coming. In order to further strengthen the ideological and moral education of the Young Pioneers, carry forward the traditional virtues of the Chinese nation of respecting the elderly and loving the young, and let students know the hardships their mothers have paid for their own growth, their expectations, how to be grateful, and how to care for others and society, we will carry out the "Mother's Day" thanksgiving activities. In order to take Mother's Day activities as a continuation and extension of school gratitude education, the school takes Mother's Day activities as an opportunity to educate students on their sense of responsibility and behavior habits.
Second, the activity objectives
Let students learn to respect and care for their elders, and know how to know, be grateful and repay kindness. Cultivate language expression ability, practical ability and comprehensive application ability.
Third, the theme of the event: sunshine, family.
Fourth, the activity steps
(1) Publicity Start-up Stage (May 2-May 4)
1. Use the class meeting to publicize and educate students to thank their mothers and the origin of Mother's Day. Mom, you have worked hard.
2. Each class actively encourages students to participate in activities to thank their mothers.
3. Each class chooses the content of gratitude activities suitable for students according to different age groups, so that students can participate in gratitude activities for their mothers.
(two) the specific implementation stage, with reference to activities.
1, help my mother wash clothes once; Say a sincere greeting or blessing to mother; Make a cup of tea for mom; Wash your mother's feet once; Walk with my mother; Make greeting cards for mom, perform programs for mom and so on.
2. Students in grades three to six carry out essay-writing activities with the theme of "sunshine and affection". (all participants)
3. Collect famous sayings about maternal love and compile them into a collection of famous sayings.
4. Hold a grateful mother theme class meeting. (all participants)
5, to carry out the "filial piety, gratitude to others" life example sharing theme class meeting.
Mother's Day Activities Planning Chapter IV I. Activities:
1, Opening Ceremony and Blessing Ceremony Time: 9: 00 am on May 1 1 XX, Location: Confucian Temple Square, Jilin City.
2. The first Jilin Confucian Temple Flower Market: May XX 1 1. All-day location: Jilin Confucian Temple Square.
3. Special lecture on Chinese studies, free film screening time: May XX 1 1, 1- 3 pm.
Venue: Lecture Hall, 4th floor, Jilin Library
4. Performance time: 6: 00-8: 00 pm on May1KLOC-0/Sunday, XX. Venue: Square in front of the municipal government.
5. Reading time: May XX 1 1. Venue: Jilin Confucian Temple Square.
Organizer: Confucius Institute in Jilin
Co-organizer: Jilin Meng clan association
Friendly support: Jilin Datong Digital Technology Co., Ltd.
Jilin Jiyuan labor service co., ltd
Jilin Wen zhi Guo Jing school
Jilin Wang Qiang arts school
Jilin Daya cultural communication co., ltd
Second, leaflets:
Meet "China Mother's Day" to convey the heart of filial son.
Mencius' birthday (the second day of the fourth lunar month)-"China Mother's Day"!
People in China should not celebrate American Mother's Day! (Second Sunday in May)
People in China should celebrate their own Mother's Day!
Our Chinese nation has always had a fine tradition of cherishing the mother's fertility education. Our ancestors also said, "On your birthday, you must sit in the kitchen and burn incense." "Your father will worry about your mother's difficulties." Later, people called their birthdays "Mother's Day". There is also a folk saying that "a son's birthday is a bitter day for his mother". We should regard a representative's birthday as Mother's Day in China. Many people of insight believe that this representative should be the great Mencius.
Mencius and Meng Mu are representative and exemplary figures in the excellent tradition of the Chinese nation. Mencius' mother Jia Shi is a great woman who enjoys a high reputation in China and even the world. Mencius is an orphan. She worked hard to raise her son and became an outstanding thinker, politician and educator in ancient China. Meng Mu teaches children well, with outstanding achievements, typical experience and eternal beauty. People erected a monument to praise it. Meng Mu is really a role model for his parents. He is worthy of the honor of "one mother teaches one person". Filial piety to mother is a valuable quality of Mencius.
More and more people agree to regard Mencius' birthday (the second day of the fourth lunar month) as Mother's Day in China.
Good mothers and dutiful sons are role models for generations to come. Mother's Day in China shows the greatness of mother and comforts her hard work. It symbolizes the filial piety of children and entrusts their blessings! The greatness, selflessness and dedication of Chinese mothers are unparalleled in the world; China's maternal love culture and filial piety culture are unparalleled. We expect "Mother's Day in China" to be more and more widely recognized.
Celebrate Mother's Day in China, strengthen the sense of morality and responsibility of caring for children and honoring parents, and establish a good social fashion of "providing for the old, providing for the old and providing for the young" (Mencius Liang);
Celebrate Mother's Day in China, optimize family education and promote family harmony, warmth, happiness and happiness;
Celebrate Mother's Day in China, inherit and carry forward the filial piety culture, sublimate the ethics of the whole nation, and promote social harmony, civilization, prosperity and prosperity. ...
Slogan:
Mencius' Birthday China Mother's Day (the second day of the fourth lunar month)
Celebrate Mother's Day in China and commemorate Mencius' birthday.
Carry forward traditional virtues and cultivate noble personality
Celebrate Mother's Day in China and cast the soul of the Chinese nation.