According to customs statistics, from/kloc-0 to June this year, Huanghua Cigna Li Xing Coal Chemical Co., Ltd. exported US$ 38.96 million, surpassing traditional export enterprises such as New Century, Huasi and Dalip, and took the first place in the list of export enterprises in the city. In the financial crisis, the decision-makers of "CIGNA Li Xing" relied on their extraordinary judgment on the market and the transformation of economic development mode, so that once dangerous enterprises developed rapidly. Its success provides a sample for the surrounding enterprises. Product development knocks on the door of international market. Huanghua Cigna Li Xing Coal Chemical Co., Ltd. is a coal tar deep processing enterprise, which was founded in June 2003 and has invested 520 million yuan to become the largest coal tar deep processing enterprise in China. As a newly-built coal chemical enterprise, their main products are light oil, anthracene oil and hard asphalt. Among them, coal tar pitch is the main export product and the raw material of electrolytic aluminum carbon block. "We only started producing coal tar pitch in 2006. However, at the international aluminum raw materials conference, we learned that the quality and indexes of China coal tar pitch are different from those of foreign countries, which means that ordinary coal tar pitch has no market in the world. So the company decided to develop and produce new products for foreign customers to accept. " Wang Jinfeng, deputy general manager of the company, said. The company invested100000 yuan to transform the process equipment, and cooperated with Tsinghua University and Angang Group Design Institute to develop flash coal tar pitch products. At the beginning of 2007, an exciting news came from CIGNA Li Xing: the trial run of flash coal tar pitch was successful. This new coal tar pitch product has the characteristics of high quality and no secondary quinoline, which is in short supply in developed countries such as Europe and America. Due to the high technical content, only three domestic enterprises produce this kind of asphalt at present. In the first half of this year, orders for flash asphalt accounted for half of the company's exports, and the US market alone sold 20,000 tons, accounting for two-thirds of the product sales. In the company's production workshop, the reporter saw that a batch of flash asphalt products ready to be sold to the United States were under intense production. According to the person in charge of the company, this batch of goods alone can earn the company $2 million in foreign exchange. Modified asphalt is another export product developed by Sinor Li Xing Company. This product meets the demand of Russian market. At present, 90% of the modified asphalt required by the international aluminum giant Rusal comes from Sinolite. At the same time, their self-developed high-performance asphalt has adapted to Asian markets such as South Korea and India and has become the main product exported to Asia. In addition to flash asphalt, modified asphalt and high-performance asphalt, "SINO Li Xing" has also developed carbon black oil, anthracene oil and other products, which are sold to more than a dozen countries such as Australia and the Middle East. Changing the Mode and Consolidating the Market Foundation Recently, the project of changing fuel oil into natural gas, which was invested by Sinor Li Xing for 4 million yuan, was completed, and all the heating furnaces in 17 burned natural gas. Only this one can reduce the cost per ton of asphalt by more than 40 yuan, and the production index is more stable. Since the establishment of CIGNA Li Xing, they have taken environmental protection as the cornerstone of the company's rapid development, based on changing the business model. At the beginning of the factory, the heating stove was an oil-burning stove. In 2007, they invested more than 5 million yuan in the renovation, and the fuel was atomized by air, which improved the fuel efficiency. Only this reform will reduce the cost by more than 50 yuan per ton. Wang Jinfeng, the person in charge of the company, said that these two reforms reduced the asphalt production cost by 100 yuan per ton compared with the same industry, and saved the cost by more than 3 million yuan per month. In coal chemical enterprises, the waste heat generated by production is generally wasted. How to use these waste heat to maximize benefits? "CIGNA Li Xing" invested more than 2 million yuan to rebuild the pipeline, newly installed a waste heat utilization heat exchanger, and used waste heat for heating. Through this transformation, 20 tons of standard coal can be saved every day. At the same time, they added 33 frequency conversion devices through steam condensation technology, which further improved the utilization efficiency of heat energy. In the process of loading, unloading, storage and production of chemical raw materials, the volatilization and leakage of harmful gases will be caused for various reasons, which will not only pollute the air, cause harm to human body, but also bring the loss of raw materials. In 2005, "Hualixing" introduced a more advanced domestic recovery device-flue gas scrubber. This device can inhale gas, and after oil washing and flushing, the organic matter in the harmful gas is fused, and then the discharged gas reaches the safety standard. The washing oil used to wash the flue gas is a product of China Xinbao Li Xing Company, which is convenient and economical to use. The washed washing oil absorbs the organic matter in the flue gas and can also improve the output. After being filtered by the flue gas scrubber, the factory expects to increase the output of washing oil by one ton per day. In 2007, the enterprise expanded its production scale and took out 20 million dollars of perfect and high-tech sewage treatment projects. They cooperated with Dalian University of Technology to develop and construct a sewage treatment project specifically for coal chemical wastewater, and the treated sewage has reached the national first-class discharge standard after testing. And there is only one coal chemical sewage treatment equipment with such high standard in the whole province, "CIGNA Li Xing". Wang Jinfeng said that changing the mode of economic development and realizing energy conservation and emission reduction are the basis of enterprise development and market consolidation. Without the concept of sustainable development, the foothold of enterprises becomes a problem, and opening up the international market can only be empty talk. Honesty and trustworthiness win market recognition. The success or failure of an enterprise often lies in one thought. The concept of honesty and trustworthiness has enabled enterprises to survive the impact of the financial crisis and the most difficult stage of life and death. Last year, CIGNA Li Xing's exports increased by 30% year-on-year. In the context of the financial crisis, this growth rate is commendable. However, the development of enterprises is not smooth sailing, and there are dangers in the crisis. It turns out that in the financial crisis, the price of raw materials also soared, which brought great difficulties to the development of enterprises. Cigna Li Xing signed a contract with Alcoa for 6,000 tons of asphalt and agreed to deliver it in September last year. During this period, the price of raw materials rose by 1000 yuan per ton. According to the contract, instead of making money, it lost more than 8 million. According to international practice, the financial crisis is an irresistible factor, and there is no need to perform the contract. Some Japanese companies have already breached the contract. How to choose has become the most puzzling problem for the leadership of the "New Norris" at that time. In the end, they made up their minds to trade in good faith, and the quality of the products did not shrink. Although CINOL Li Xing lost at least 2 million yuan every month from last September to 65438+February, it won the trust of customers and established an image for China enterprises. "Raising the sales price may gain temporary benefits, but keeping promises is the' king' of development." The decision of the person in charge of the company has set up a bridge for the enterprise to cross the financial crisis. In the following economic winter, many enterprises in the industry were on the verge of bankruptcy. However, Sinor Li Xing Company won the favor of many foreign companies such as Alcoa, Rusal and Alcan instead of reducing production, and promised to sign an order with Sinor Li Xing Company first. Honesty and trustworthiness make the enterprise step into the track of benign development, and the new products of "CIGNA Li Xing" have successfully entered the markets of Australia, Russia, India and other countries, which not only brought considerable economic benefits to the enterprise, but also successfully opened the international market. Strategic Planning to Reduce Market Risk In order to open the international market, CIGNA Li Xing has its own unique strategy. In 2006, at the international aluminum raw materials conference, they learned that China coal tar pitch was different from the international quality index and was not suitable for the international market. After coming back, according to the requirements of Alcoa Group, we immediately developed new products. In that year, 400 tons of flash coal pitch samples were sent to Alcoa for trial use, and all indicators met the standards and were recognized by customers. In 2007, the first ship of 4000 tons of flash coal tar pitch was sent to the United States through Tianjin Port. As a result, CIGNA Li Xing opened the American market. In order to cope with the Russian market, "Sinolite" has gone the same way, and the modified asphalt they developed has become the largest supplier in Russia because it meets the market demand. The development of new products has been recognized by the market, and the company began to plan its international development strategy. After many efforts, they reached a five-year strategic contract with international merchants and reached a long-term strategic agreement. Among them, it has reached a long-term supply contract with the United States with an annual supply of 60,000 tons, accounting for 30% of the American market. We have reached a long-term supply contract with Russia, with an annual supply of 70,000 to 80,000 tons, accounting for 70% of the Russian market. The planning of long-term market strategy reduces the market risk. In 2008, the export volume of "New Norilstar" reached $38,865,438+0,000. Under the influence of the financial crisis, "CIGNA Li Xing" still has market competitiveness. In 2009, the export volume reached US$ 365,438 +0.28 million, which kept a high level in the same industry. In the first half of this year, CIGNA Li Xing exported US$ 38.96 million, ranking first among the export enterprises in the city.