But if you need to solve something immediately and are eager to find someone, and there is no suitable one in the existing circle, it will take some time to integrate into the circle, which is too inefficient.
Take the outside world as an example, whether it is some of our core competence courses or business thinking courses, we will develop courses through cooperation with teachers.
In this case, how to contact the teacher?
As mentioned above, if you have a clear short-term purpose and need to find someone to help you solve the problem directly, you can usually take the initiative by clarifying the needs, finding the object, and making initial contact.
The first step is to define our needs. Many times, before we take action, we don't make the problem clear, which will lead to the final result being inconsistent with expectations.
For example, as mentioned earlier, if you want to find a teacher to do a course, where should you start?
At this time, you can ask yourself two questions:
If you just say vaguely that you need to find someone, then you will spend a lot of time on personnel selection. For example, if you are in a startup company and everyone is so busy, you will need someone to help you urgently, but you often don't know clearly, because you want the person you are looking for to finish one thing in detail, which makes the person you are looking for unable to cooperate with the existing team.
So we need to be clear about why we are looking for it and what effect we want to achieve.
Let's take finding out-of-circle cooperative teachers as an example. We will first investigate the theme of the course, make clear the direction of the course, what groups we will face, what problems we need to solve and what resources we need to realize.
For example, we need to do a communication course now. Through investigation, we have made it clear that the direction of the course is negotiation and communication at critical moments, not the field of speech or emotional intelligence, so we need someone who can develop the negotiation course.
When you are clear about what the person you are looking for is going to accomplish, but if the standards for the person you are looking for are not clear, you will also fall into ineffective efforts.
For example, when we look for a teacher, there are many people who know how to negotiate. Are we looking for negotiation experts, trainers who teach negotiation courses or some kols? Because we are doing educational courses that pursue methodology and practical effects, rather than paying for knowledge-based courses, the people we are looking for need teachers who are really good at communication and have experience in similar courses, and they don't have to bring traffic themselves.
The same is true for finding a job in a different scene. If you plan to switch to consulting in the future and want to have a basic understanding of the consulting industry, it is more appropriate to find a consultant who has worked for more than three years. If the person you are looking for has a short working time and does not have a comprehensive understanding of the industry, or if you are looking for the HR of a consulting company, you may not know so much about the specific work.
So we need to draw a clear portrait of the person we are looking for. At this time, we can continue to further clarify by asking questions, including:
When we define our needs through these two questions, we can go to the next step accurately and find the person we want.
In the second step, we can search in various channels according to the portrait determined earlier.
There are two common channels.
Zhihu is an online Q&A community. When we look for someone on Zhihu, we can search for the answer to the question.
For example, we need to find a teacher related to the topic of communication difficulties. We can go to Zhihu to search for some topics of communication and negotiation, and among those who answered praises, let's see who answered with high quality, and then see if the other person's background is suitable.
At the same time, you can also pay attention to whether the other party has published an article or broadcast a course on Zhihu, so as to know more intuitively whether the other party is suitable. If appropriate, you can contact directly by private letter. I successfully found employees, co-teachers and peers on Zhihu. I'll talk about this later.
Weibo-It can be said to be a large public address book, but because there is not much serious content, it is difficult for you to identify the target object by searching the content like Zhihu. At this time, on the one hand, when we use the "find someone" function, we can use tags to search, such as the "business negotiation" tag, and use the filtering function to display only users of personal authentication types, which improves the efficiency of our search; On the other hand, if we know the name of a negotiator, we can also search keywords to find him.
Be good at it-it is a platform that can help you directly link to professionals in various fields. Experts on the platform will show their resumes and problems they are good at solving. The advantage is that many times you will agree to invite each other, but you need to pay a certain fee. However, it is also a way to replace resources with money.
Of course, here are some tips. Take my own example. I once wanted to find a teacher to cooperate in the course. He opened an expert account for the course, but I'm not sure if he wants to. If I ask him out, he won't. Spending money is a trivial matter, and the time cost is too high, so I will write my purpose directly on the meeting application. If the other party is not interested, I can not answer it.
By the way, there is another way, that is, the other way around. I want to start a business and get to know entrepreneurs, so I opened an expert account in the bank with the theme "How to motivate the team", which is a big pain point for entrepreneurs, so many people came to ask me out, and I got to know many people in this way.
Pulse-is the representative of social platforms in the domestic workplace, with Internet, finance and service industries as the mainstay.
On this platform, you need to have a certain number of contacts to accumulate or import your own address book, and then reach more people through the second or third contacts.
For example, if you have 200 friends and each friend has 200 friends, then you have 40,000 potential friends. If you find that your friend's friend is the person you need, you can ask your friend to introduce you immediately.
We often don't know what friends our friends have If your friend has registered and authorized the address book function, you can see it through this tool.
LinkedIn is a representative of social platforms in foreign workplaces, which can mainly link foreigners, employees of foreign companies and returnees.
Similarly, LinkedIn also needs a certain network foundation to link to more people. At this time, you can find the nodes on LinkedIn, which are generally called Lion (LinkedInOpenNetworker), that is, people who like to add many friends. They generally have 3000- 10000 friends. Add a few such friends, and you will find that you have many second-degree contacts.
Of course, after you have these potential "hooking up" objects, you need to screen them. After all, the conversion rate is very important. The conversion rate of 10% and 20% seems to be similar, but it takes you twice as long. How to screen?
You can choose people who have more in common with us. For example, I graduated from Nanjing University, so when you add friends, you deliberately choose someone who also graduated from Nanjing University, and it is easier for the other party to pass when they see that they are alumni.
In the third step, we have identified one or more suitable candidates, and then we can make initial contact.
You can imagine the first time you want someone to contact you, how do you say hello?
Well, red envelopes are good.
What about other methods?
Let me start with a situation that I often encounter. As soon as many people joined me, they began to ask questions. Once they receive the question, "Circle, what is your goal in life?"
Another time was "circle, I'm confused, can you teach me?" You can imagine what it feels like to receive such a question just after adding WeChat.
So how can we better contact each other?
Specifically, the first communication can be completed by understanding each other, indicating the purpose and clarifying the value.
First of all, before formal communication, we should fully understand each other and do our homework.
Generally, you need to know two kinds of information. The background and recent trends of the other party can be learned from the information of the other party on the public platform, such as articles published by Zhihu and WeChat official accounts.
For example, when I am consulting, every time I push a proposal to a client, I will learn about the other party's information through various platforms, such as which company the other party has worked in, which fields of articles have been published, which interviews have been accepted, and so on.
For example, if you find that the other party has worked in Huawei for several years and his articles are more recognized by his old employer, then you know that the other party will be more recognized by people with a culture of struggle. After knowing each other's general style of doing things, you can judge in advance how to gain recognition more easily.
For example, before we cooperate with the teacher, we will fully understand the teacher's needs and pay attention to the information released by the teacher, such as often publishing opinion articles, so it is likely that we are interested in building a personal brand, and we can throw this value point when talking about cooperation.
Secondly, at the beginning of formal contact, you should take the initiative to introduce yourself and show your purpose.
At this time, you need to use different communication methods according to different scenarios. Here are two examples to help you understand the same principle in other scenarios:
If you use the above private messages from Zhihu and Weibo to contact each other, it is suggested that the number of words should be kept within 100 as far as possible.
For example, when a colleague of our course group contacts a teacher privately in Weibo, he will first state his professional title and name and briefly say his purpose: "Hello, Teacher XX, I am the course product manager of a classmate outside the circle. My name is XX. Recently, we have an online communication course. I wonder if it is convenient to discuss cooperation with teachers. Please reply. "
If the scene of your first contact with the other party is WeChat friend application, then you need to introduce yourself and explain your purpose with more concise content. When adding a friend application, you generally need to explain your occupation, name and purpose, and use keywords. The reason is very simple, but about 80% of my friends' applications can't be done.
After the contact, at the beginning of the conversation, you can find some similarities between you through the information you have learned, and make a simple statement, such as: * * * * same hobbies, graduated from the same school, people you know, and so on. , thus narrowing the distance between each other.
Finally, in the process of communicating with the other party, make clear what value you personally or this matter has to him, or the reasons mentioned before. weak ties is linked by value.
Let's take finding a teacher as an example. Once we talked about cooperation with a teacher, we just mentioned that we wanted to co-produce online courses. The other party said that it was disgusted with knowledge payment, so it was not considered.
At this time, we immediately clarified that "outside the circle, we are doing online education, not paying for knowledge." Our course not only has knowledge points and auxiliary topics to help students output, but also has learning activities and teaching assistant teams to help students get better learning results. If you are interested in exporting what you have learned as a course, we can cooperate with each other. For cooperation, we can provide you with two main values:
After listening to this passage, the teacher found that it was consistent with his own values and valuable. After further communication and consultation, cooperation was finally reached.
Of course, these three steps need to be adjusted according to different scenarios.
For example, if you make initial contact with the other party through email, you need to clearly express yourself, your purpose and the value of yourself or the event in the text at the same time, instead of introducing yourself first and then explaining the value interactively.
& lt& lt& lt Business Notes Outside the Circle