The joint venture compact SUV market is highly competitive. What is the chance of winning?

In recent years, with the increasingly fierce competition in the automobile market, a variety of brother models, such as Passat and Magotan, Angkor and Explorer, Sonata and K5, have become the routine operations of manufacturers, and there are countless examples. The car we are going to talk about today is a Japanese derivative model that has just been listed recently. It is the twin of Fangrong-Willanda.

As far as Wilanda's level is concerned, there are already strong rivals such as Fang Rong, CRV and Qi Jun. They have accumulated a good reputation and fan base in the market. Can a latecomer like Willanda really gain a foothold in the fierce market?

In fact, it is not the first time that GAC Toyota wants to hold FAW Toyota's thigh. As early as 20 14, Lei Ling was listed under the slogan of American version of Corolla, which proved that GAC Toyota wanted to enter the Lei Ling market with the help of Corolla's reputation, but the effect was not obvious from the previous market performance. Corolla will always be Corolla, and Lei Ling did not become the American version of Corolla in Guangfeng's imagination in a short time. Fortunately, the new generation of Lei Ling has occupied a place in the market after the replacement. In June 2020, the sales volume continued to exceed 20,000 units, which also made its sales volume exceed 20,000 units for five consecutive months, which was considered as an "explosion".

Willanda's fate is exactly the same as Lei Ling's. From the perspective of product strength, Willanda and Fangrong are at the same level. It can even be said that it is difficult for consumers to find the gap in daily car use. Coupled with the almost consistent interior design, if they get on the bus blindfolded before driving, I believe most old drivers will not feel the gap between them.

The real gap between them lies in volume, word of mouth and fan base. However, all this can't be done overnight. For example, if you talk about housing finance, you will think of its past, and even a classic schoolbag will appear immediately. Speaking of Willanda, no one may know. Even if you know Willanda, you will definitely bring the room when you remember it.

It can be seen from the listing of the Willanda 12 model that manufacturers are struggling to survive in the cracks. More models and pricing means more detailed layout and smaller price difference between models. However, from the market point of view, any model has its best-selling models, that is, there are only one or two models that are concerned by consumers or take more time, so it is of little significance for Willanda to gain a foothold in the market.

For the automobile market environment, the appearance of Willanda can be said to be redundant, because Willanda has all the glory, but in GAC Toyota's view, Willanda is the only compact SUV under the brand, and it is also a very necessary step for GAC Toyota to improve its product matrix.

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.