A new tool of online public opinion came into being.
First, the background of online public opinion
Internet has become a distribution center of ideological and cultural information and an amplifier of public opinion. We should fully understand the social influence of emerging media represented by the Internet and attach great importance to the construction, application and management of the Internet.
Hu Jintao
As of June 30, 2009, the number of netizens in China has reached 338 million, ranking first in the world. The influence of the Internet is also growing, and online public opinion has become a powerful social force that cannot be ignored.
In recent years, there have been frequent hot events on the Internet, mainly due to two backgrounds: First, China's society is in a transitional period, and some new contradictions and problems have emerged, such as the disparity between the rich and the poor, official corruption, and the impact on traditional values; Second, with the rapid development of Internet technology, more and more people access the Internet to obtain news information, express their opinions and demands, and the communication pattern of traditional media monopoly has been broken, and the network has become the most convenient expression channel at the grassroots level. Experts pointed out that an event can attract the attention of netizens and gather the focus of online public opinion mainly because it stimulates the "most nervous nerves" of netizens and even the public, which is embodied in the following eight aspects.
Focus of network public opinion
typical
1
Individual government officials violate the law and discipline.
Luo Caixia sky-high smoke case, Guizhou Xishui officials whoring with young girls.
2
Including political, legal and urban management teams representing the state machine.
Push-ups, hide-and-seek events, Deng Yujiao's situation and Wang Shuai's situation.
three
It involves government departments and central enterprises that represent privileges and monopolies.
Beijing railway station ticketing, CCTV fire, 3G frequency band allocation.
four
National livelihood issues such as food, clothing, housing and transportation.
Housing price, endowment insurance, medical system reform, education equity
five
Unreasonable social distribution and polarization between the rich and the poor
Guotai Junan's sky-high salary and executive salary reduction
six
Involving national interests and national pride.
Carrefour incident
seven
Emergencies in important or sensitive countries and regions
Obama takes office
eight
Hot events of influential hot stars
A nude/pornographic photo scandal
Some cases of recent network exposure
Serial number network exposure time
event
comment
carrier
1
2009-02-03
Duan Lei reported the matter to Guo Feng, secretary of Zhuangzhai Town, Cao County.
After Duan Lei was arrested, the judicial authorities withdrew the charges and apologized.
Tianya community/Sina blog, etc.
2
2009-02- 12
Wang Shuai released a report on the illegal land expropriation by the government.
Ku Wang Shuai was hunted across provinces, and the police later admitted that this was a wrong case.
end of the world
three
2009-03-03
Officials in Wenzhou, Zhejiang Province buy resettlement houses at low prices.
The official confirmed that the incident was true, and then the judicial intervention, three responsible persons were sentenced.
end of the world
four
2009-5-22
Leading cadres in Qiyang, Hunan Province received the list of consumption related to the Yellow River.
Yang, former director of Hongqi Reservoir Management Office, and other nine party member cadres were dismissed and punished accordingly.
end of the world
five
2009-06- 17
Deputy Director of Zhengzhou Planning Bureau "Speak for the Party or for the People"
The municipal party Committee set up a joint investigation team, and the deputy director was suspended for investigation.
xinhuanet
Baidu (the world's largest Chinese search engine)
six
2009-06-23
The 29-year-old mayor of Hubei "took an umbrella photo"
There was no official response.
Kaidi community
seven
2009-06-25
Chongqing college entrance examination champion fraud
The champion of the college entrance examination failed.
Main forum
eight
2009-06-29
A police car driving slowly on Wenzhou Road was dubbed by netizens as "Walking the Dog Gate".
The Party Committee of the Public Security Bureau decided to remove the post of vice captain and informed the whole city to study and strengthen team management.
Wenzhou "703804" Forum, Sina, Netease, Tencent
nine
2009-07-03
Local cadres in Luquan City, Hebei Province beat petitioners.
The prosecution confirmed that the incident was true.
10
2009-07-20
Officials in Hongya county, Sichuan province smashed a restaurant after dinner, causing restaurant employees to petition.
The director of China Merchants Bureau gave the party a warning.
Sichuan online Tianfu forum
1 1
2009-08-29
"Best ID Number" for Beijing Affordable Housing Qualification Publicity
Netizens and the media found clues from government publicity, and relevant departments explained them.
Main forum
12
2009-09- 10
Shanghai Traffic Management Department "fishing law enforcement"
The parties post for help, judicial intervention, and correct wrong law enforcement.
end of the world
13
2009- 10-08
Xinjiang construction corps "the most cow's wife" hits people.
Posting exposed that the head of the team's wife beat the commentator, and both husband and wife were dismissed.
Xinhuanet Forum, Red Network Forum
14
2009- 1 1-05
The secretary of a township in Chengde "wants to jump off a building and go to the fifth floor"
The secretary was dismissed for "not being responsible for the reception work"
Main forum
15
2009- 1 1-09
Nanjing Xu Baobao died in the hospital.
Netizens participated in the investigation team to overturn the conclusion of the lawsuit. The doctor on duty is really playing games, and the child's mother has knelt down for help.
end of the world
16
2009- 1 1-27
Liu borrowed a luxury car from the procurator-general of Arongqi Procuratorate, a poverty-stricken county in Inner Mongolia.
The relevant departments gave warnings and administrative sanctions to the party, and I offered to resign.
people.cn
China newspaper network
Dahe forum
17
20 10-2-28
"Diary Gate" of Han Feng, former director of Laibin Tobacco Bureau, Guangxi
The arrest has been approved and the relevant departments are investigating.
end of the world
……
Second, the status quo of online public opinion
As new products in the information age, some local governments and party member cadres, especially leading cadres, still have some problems in the face of online public opinion. Mainly manifested in:
1. Insufficient understanding: One-sidedly think that the Internet is an entertainment tool for young people, and there are absurd, vulgar and even "very negative" things. At work, I am satisfied with the traditional or existing working methods and modes, and I am used to thinking that it is realistic to do my work through meetings, sending documents and reading newspapers.
Second, there is not enough attention: unwilling to accept the voice from the "virtual world", rather than seeing or hearing the malicious attacks that are not so pleasing to the eye, it is better not to see or listen to the beliefs of "out of sight is the net", believing that "truth speaks for itself", "a straight body is not afraid of a crooked shadow" and "rumors stop with the wise";
Third, face-to-face is not enough: I am afraid of the Internet and subjectively hide it from the Internet. "I am not afraid of notification, I am afraid of online newspapers." Once the "negative situation" is avoided, it is either a "password" or a "banquet" that deliberately keeps a certain distance from the network in order to "minimize the major issues and minimize the minor issues";
Fourth, the response is not enough: perfunctory, on the one hand, it is difficult to say but I don't want to say it, on the other hand, I don't care to say it. Although there was a response, she still hid half her face behind her guitar in front of us, evasive in a few words, and so on.
As a local government or leading cadre, not daring to face online public opinion will affect personal image and government credibility, and will also affect the overall development and social stability. Internet public opinion, like other things, is also a double-edged sword!
Facts show that the origin of most online public opinion events is at the grassroots level, but the solution path depends on the high level; For the handling of the incident, most netizens have high expectations and good feelings for the top of the party and government, but they are disappointed and distrustful of the grassroots, showing an obvious gap in public opinion. The intervention and solution of online public opinion events are mainly leapfrog intervention, and most of the main competent departments of the events, the same level or even the directly superior competent departments did not participate in the solution of the events. Although leapfrog intervention has obvious effect, it can't be a conventional solution, and it will stimulate more and more such incidents. If we don't stimulate the vitality and motivation of grassroots governments to solve problems, but blindly hand over contradictions, it is likely to trigger more waves. Judging from the timing of intervention, it is seriously lagging behind! In crisis public relations and problem management, it is best to respond and start the emergency plan within 12 hours after the incident. However, at present, the government only took action after the incident became a hot topic of online public opinion. "However, we called a thousand times and urged her for a thousand times," and missed the opportunity to change the flow of public opinion and the positive and negative situation, which often caused emotional siltation of netizens. For example, 165438+ 0 days after the high-priced smoke incident, 7 days after the hide-and-seek incident, and 4 days after the Beijing Railway Station grabbed tickets.
It can be seen that the ability of local governments to deal with online public opinion needs to be improved. Besides the subjective factors mentioned above, the serious lag of coping ability is also directly related to the shortage of network public opinion professionals in our local government, the imperfect coping mechanism and the serious lack of technical means of network public opinion monitoring!