1. Basic knowledge of tourism: including the basic concept, development course, present situation and trend of tourism, and the position and role of tourism in the national economy.
2. Tourism marketing: Learn how to develop, price, promote and distribute tourism products, and how to formulate effective marketing strategies.
3. Tourism resources and scenic spot management: understand the characteristics and values of various tourism resources, and learn the methods and skills of scenic spot planning, development, management and protection.
4. Travel agency management: master the organizational structure, business process and management mode of travel agencies, and learn how to improve the service quality and operational efficiency of travel agencies.
5. Hotel catering management: be familiar with the basic knowledge of hotel catering industry and learn the operation management and service skills of hotel catering business.
6. Tourism human resource management: understand the characteristics and needs of tourism human resources, and learn how to recruit, train, motivate and evaluate tourism talents.
7. Tourism laws and regulations: study tourism-related laws and regulations, and understand the laws and regulations on tourism contracts and consumer rights protection.
8. Tourism culture and etiquette: understand the history, culture, customs and etiquette norms of different countries and regions, and cultivate cross-cultural communication and communication skills.
9. Tourism information technology: master the information technology tools commonly used in tourism, such as e-commerce, online booking and big data analysis. To improve the informatization level of tourism.
10. Tourism English: Learn the basic knowledge and application skills of tourism English to improve the competitiveness in the international tourism market.
Through the study of the above knowledge, students will have the ability to engage in tourism management and service and make contributions to the development of tourism.