At this time, you can contact customers by participating in the offline professional authorization exhibition. On-line, you only need to do a good job in the construction of your Internet public opinion and link IP keywords with your company's website links.
Here I can tell you how to do a good job in IP Internet public opinion construction:
Many of our original IPS encountered the same problem at the beginning of the transaction. How to suck powder? Then you need to know how to follow the trend at this time. To put it bluntly, it is to use the power of third parties to let potential fans talk to IP. The key point is to praise yourself with other people's mouths and solve the problem of fans gathering in the early days. In other words, IP vendors should carry out the Internet public opinion construction of IP.
What is public opinion construction?
"What fans can see is what you want fans to see."
First, the simplest step. From the PC side, search is the most important display entrance. At present, the conventional search methods are Baidu search, 360 search and sogou search. This requires us to see what public opinion construction can be done from the search display logic of each platform.
Baidu search results:
Since there are generally no competing products in IP, it is unlikely that there will be a bidding ranking. Therefore, when Baidu searches for IP, the third piece of information is basically Baidu content such as Baidu Encyclopedia, Baidu Pictures and Baidu Q&A.. If it is a video IP, the video playback link must be displayed first. Therefore, we can know that when we are doing the Internet public opinion construction of Baidu Department, we must first complete the uploading of Baidu Encyclopedia, Baidu Know and various video platforms. Baidu knows that Q&A can be gradually improved. The details are as follows:
360 search results:
The only difference between 360 series search and Baidu search is that 360 search has 360 movies, 360 encyclopedias and 360 questions and answers. Judging from the proportion of search engines used, 360 search only accounts for about 18%. Therefore, in the early stage of start-up IP, you can do 360 encyclopedias without paying, and only fill in 360 questions and answers. It is worth mentioning that most of the pictures of 360 are taken from the website of 1688. Therefore, companies with derivatives, whether they can sell their products or not, must register their accounts on 1688 and upload a large number of IP product pictures and image pictures to facilitate 360 photos.
Sogou search results:
In sogou's search results, three video platforms, sogou Video, sogou Movie and Shantou Video, were added to the video category. At the same time, the content of Sogou Encyclopedia has been added. In the view of Dean Jia, the encyclopedia of the department is actually unnecessary and of little use. But it is worth noting that sogou search can display the search results of Weibo search and WeChat articles. So in the view of Dean Jia, you can basically give up. The only thing we can do is to increase the content of Weibo and WeChat. Similarly, the picture of sogou search also shows the captured picture of 1688.
To sum up, on the PC side, in fact, we have to do several main tasks. While sorting out these contents, Dean Jia also found some interesting information.
First, IP with video content, most search links are mainly presented in the form of playing video content. The main video platforms are also concentrated in eight video platforms: iQiyi, Sohu Video, Baidu Video, LeTV Video, Tencent Video, Bili Bili, Douban Movie and CCTV Video. So if you have long video content, you can upload it to all eight platforms.
At the same time, we have to consider a problem. What if it's not a long video or even an IP with video content? Dean Jia gave the answer here:
A) All IP must be Baidu Encyclopedia! Be sure to Baidu Encyclopedia! Be sure to Baidu Encyclopedia! (If necessary, you can ask the business school teaching assistant how to quickly establish Baidu Encyclopedia at low cost. )
B) Pay attention to all kinds of design websites and picture material websites. For example: Station Cool, Sugar Stack, Petals, Thousand Maps, Mud Map, You Shou, Thousand Libraries, Design Cafe, Material Commune, Red China, Model Library, Soutu 1 14, Youtu, Material China, Cattle Gallery, Graffiti Kingdom, UI China, Seeseed, Design Addiction, Visual Me, Seeseed.
C) Pay attention to various wallpaper websites.
Second, there are many IPS whose search volume on information pages (that is, press releases) is not very high.
Dean Jia found that there are not a lot of news articles (news reports) in super IP when watching the news of IP. For example, searching for news articles and news events with "Piggy Page" as the key word, the search volume is only 122000, including some totally irrelevant press releases. Compared with 10000000+ the consulting volume of searching web information with "Piggy Page" as the key word, it is really nine Niu Yi hairs. When searching for news articles and news events with "My Emperor is asleep" as the key word, the search volume is only 1.360, which is also Mao Mao Rain compared with the number of 1.22 million for searching web information. Therefore, Dean Jia warned IP traders not to care too much about the amount of news articles and the number of news events reported by social media in the initial stage of IP trading. These articles are only a supplement to social identity. All kinds of media public relations and press releases don't cost money.
Third, from the results of image search, most of the pictures are the pictures that come with the article.
Video IP, other pictures are video screenshots with few illustrations. Therefore, this gives an absolute advantage to IP with video content as the main content, which can intercept a large number of animation pictures and add them to various published articles for search engines to crawl. Non-video IP can only make a large number of illustrations with text content to make up for this defect.
Fourth, Baidu knows that it is a very important content section.
In addition to Baidu Encyclopedia, another very important section in Baidu search results is that Baidu knows the question and answer. We also take Piggy Page's Baidu Know Search Volume as an example, and the search result is 74W+. So we can quickly complete the creation of Baidu Encyclopedia by paying the water army. This is what Dean Jia said, "What fans can see is what you want fans to see."
Fifth, we can completely give up this thing.
L Weibo: planting grass, spokesperson marketing, event marketing, hot search, hot events;
L wechat: in-depth reporting and public relations communication;
L Tik Tok: a new entrance to the transformation of scene marketing and grass planting;
L Aauto is faster: people sell goods and sink dividends;
LB station: deeply planting grass, circle evaluation, brand rejuvenation, Z generation consumer gathering place;
L Little Red Book: Good evaluation, list recommendation.