The steps and processes of packaging design generally include the following stages:
The first stage: collecting information. At this stage, packaging designers need to communicate with manufacturers and marketing departments to understand the characteristics, positioning, audience and market situation of products. You can also conduct market research to get information about competitors.
The second stage: feasibility analysis. At this stage, it is necessary to analyze the information collected above, including market environment, target users, consumption concepts, laws and regulations, etc. By making a feasibility report, determine the standards and requirements that must be observed, and discuss the design direction and focus in the later period.
The third stage: creative strategy. At this stage, it is necessary to innovate the design concept strategy and determine the design method and conception direction. According to the instructions/strategies given in the feasibility report, it is transformed into concrete images or symbols and other elements, and a predetermined simulation /3D rendering effect map is made by combining scientific and technological means.
The fourth stage: design execution. In the design execution stage, the designer uses the selected software or manual drawing tools according to the information obtained in the first three stages to complete the corresponding UX/UI design or packaging design manuscript according to the design scheme. At the same time, we need to design the rhythm corresponding to adjustment, scaling, cutting and color matching. , to ensure accuracy, standardization, high quality, and meet the company's trademark legal requirements, and output the design documents needed for production.
The above contents are answered by Zhonghui Design (Beijing Zhonghui Avenue Consulting Co., Ltd.), a professional packaging design company, hoping to help everyone.