How to carry out effective network promotion
According to the commonly used website promotion tools and available resources, the basic methods of website promotion can also be summarized into eight kinds: search engine promotion method, e-mail promotion method, resource cooperation promotion method, information release promotion method, viral marketing method, bbs promotion method, online advertising promotion method and website comprehensive promotion method. Commonly used website promotion tools and resources include: search engines, classified directories, emails, website links, online yellow pages and classified advertisements, information release, forums, blog websites, online real-name/general websites, e-books, free software, instant messages, online advertising media and traditional promotion channels. Website promotion method is to effectively use these conventional website promotion tools and resources. Eight basic methods of general website promotion The implementation of website promotion is realized through various specific methods, and all website promotion methods are actually the rational use of website promotion tools and resources. According to the commonly used website promotion tools and available resources, the basic methods of website promotion can also be summarized into eight kinds: search engine promotion method, e-mail promotion method, resource cooperation promotion method, information release promotion method, viral marketing method, bbs promotion method, online advertising promotion method and website comprehensive promotion method. 1. Search engine promotion method Search engine promotion refers to the method of promoting websites by using online search tools such as search engines and classified directories. Accordingly, the forms of search engine promotion include search engine-based methods and classified directory-based methods. The former includes search engine optimization, keyword advertising, bidding ranking, fixed ranking, content-based advertising and other forms, while the latter mainly logs in the appropriate categories of websites in the classified catalogue. With the further development and changes of search engine forms, other forms of search engines have emerged, but most of them are based on these two forms. The ways to promote search engines can be divided into many different forms, such as logging in free classified catalogue, logging in paid classified catalogue, search engine optimization, keyword advertisement, keyword bidding ranking, webpage content positioning advertisement and so on. Judging from the current development trend, the position of search engine in network marketing is still important, and it is recognized by more and more enterprises, and the marketing methods of search engine are constantly evolving. We should choose the appropriate marketing methods of search engine according to the changes of environment. 2. E-mail promotion methods At present, most advertising e-mails have become spam, which is mainly due to the choice of e-mail address, e-mail design and other reasons. It is not easy to design an advertising email that people like and send to people who don't hate it. 1. Topic suggestion: attractive and simple. Don't lie. 2. Content suggestion: It is best to use HTML format, and the typesetting must be clear.