Second, the design and layout of the exhibition hall should create a reasonable, smooth and guiding layout. As a three-dimensional space for providing customers with goods and services, layout is the basis of the whole exhibition hall design. Once you have the layout of the exhibition hall, the prototype or framework of the exhibition hall will be displayed. The layout design of the exhibition hall uses various spatial division methods for plane layout, including the location, area, layout and channel distribution of various products or display appliances. Reasonable exhibition hall layout is a floor plan formed on the basis of considering various factors such as product type, quantity, operator's management system, customer's consumption psychology, purchasing habits, and the shape and size of the exhibition hall itself. For example, according to customers' shopping habits, consumption psychology or style taste, arrange the location of goods; According to the size and direction of people flow and human mechanics, determine the direction and width of the channel; According to the variety, grade or relevance of the goods, divide the sales areas and so on. Layout is the main content of exhibition hall design. The use of materials with different weights and softness, appropriate colors and different shapes of material facilities, spatial interfaces and cylinders are divided and combined in a patchwork way to create a display space that makes customers feel relaxed and comfortable from the visual and tactile perspectives. In the design of exhibition hall, moving objects or images can be used to constantly change the static space and form a dynamic scene. Break the static pattern of the exhibition hall, enhance the vitality and emotion of the exhibition hall, and stimulate customers' desire and behavior to buy.
Third, the collocation design of products is the inevitable product of economic development. In addition to some basic elements, product collocation has more important functional elements, including the principles of theme, emphasis, balance, proportion, composition, color, spatial planning, agreement, repetition effect and so on. Can be used in the process of product matching. Adopting these principles will help you to arrange serialized products from the overall perspective, put the characteristic products in the most prominent position, how to match different products and colors, and arrange products in an orderly manner.