Pay attention to the harmony between people, and strive to excavate the cultural connotation of the company name when naming;
Pay attention to the geographical location, and strive to expand the historical potential of the company name when naming;
Pay attention to the weather, and strive to develop the era connotation of the company name when naming;
It is necessary to strengthen the functions of symbol and recognition to avoid similarities;
It is necessary to strengthen the unification of company name, brand and trademark;
We should avoid bland company names and highlight the personality of names.
Company naming skills:
The company name should be short and lively. Names have fewer words and strokes, which are easy to communicate with consumers and easy for consumers to remember. At the same time, they can also arouse the imagination of the public and have richer meanings.
The company name should conform to the company's philosophy and service purpose, which is helpful to the shaping of the company's image. For example, the word "Bluebird" in Bluebird Building is really like an island in the blue ocean, which is quiet and peaceful. In order to provide people with a place to rest, it poured out the feeling of "blue bird" to consumers, thus establishing a good corporate image.
The company name should have its own uniqueness. A company name with personality can avoid being identical with other company names, avoid confusing public memory and deepen the public's impression of the company. For example, Beichen of Beichen Group, Tiandi Express, Lenovo of Lenovo Group and other names all have unique personalities and are impressive.
The company name should have extraordinary verve, impact and charm, giving people a shock. For example, STONE of STONE Group is taken from the English homonym of Stone, which means stone, symbolizing the constant impact of hard stones on the high-tech frontier.
The company name should be loud and easy to remember. For example, the word McDonald's is loud and rhythmic, so it has great communication power. The name is awkward, and the sense of rhythm is not strong, which is not conducive to the pronunciation effect, and it is also not conducive to communication, so it is difficult for the public to recognize it.