What are B2B, B2C and C2C markets?
1, B2B refers to the business model in which enterprises exchange and transmit data and information and conduct trading activities through private networks or Inter.
It integrates enterprise intranet and enterprise products and services with customers through B2B websites or mobile clients, and provides better services to customers through the rapid response of the network, thus promoting the business development of enterprises. 2.B2C is the abbreviation of Business-to-Consumer, which is abbreviated as "business-to-customer" in Chinese.
"Business-to-customer" is a mode of e-commerce, that is, a commercial retail mode that directly sells products and services to consumers. 3.C2C is e-commerce between individuals.
C refers to consumers. For example, a consumer has a computer and sells it to another consumer through the Internet. This type of transaction is called C2C e-commerce. Extended data:
The difference between B2B and B2C: 1 Conceptual difference B2B is the exchange of products, services and information between enterprises through the Internet.
B2C, on the other hand, is one of the classifications of e-commerce, that is, e-commerce between commercial organizations and consumers. This form of e-commerce is generally based on online retail, and online sales activities are mainly carried out with the help of Inter.
2. The transaction mode is different from B2B, which reduces the workflow and management costs of many transactions and reduces the operating costs of enterprises. The convenience and expansibility of the network enable enterprises to expand their activities, and it is more convenient and cheaper for enterprises to develop across regions and regions.
B2C refers to the relationship between enterprises and customers, which means that all trade activities use the Internet, that is, information flow, capital flow, business flow and some logistics are completely connected online. Baidu Encyclopedia -B2B Baidu Encyclopedia -B2C Baidu Encyclopedia -C2C.
What does B2B mean?
We often hear about B2B, B2C, C2C, etc. So what do B2B, B2C and C2C markets mean? Maybe many friends don't know much about it, so let's introduce it separately.
1, B2B (also written as BTB, which is the abbreviation of business-to-business) refers to the business model of exchanging and transmitting data and information between enterprises through private networks or the Internet to conduct trading activities. It integrates enterprise intranet and enterprise products and services with customers through B2B websites or mobile clients, and provides better services to customers through the rapid response of the network, thus promoting the business development of enterprises.
2.B2C is the abbreviation of Business-to-Customer, and the Chinese abbreviation is "business to customer". "Business-to-customer" is a mode of e-commerce, that is, a commercial retail mode that directly sells products and services to consumers.
3.C2C is actually a technical term of e-commerce, and it is an e-commerce between individuals. C refers to the consumer, abbreviated as C, because the English word of the consumer is customer, and C to C is abbreviated as C2C, because the pronunciation of 2 in English is the same as to. C2C means customer (consumer) to customer (consumer). C2C refers to the e-commerce behavior between consumers. For example, a consumer has a computer and sells it to another consumer through the Internet. This transaction type is called C2C e-commerce.
B2B has three treasures: enterprise, intermediary and good communication.
B2C has three treasures: brand, channel and good sales.
C2C has three treasures: you drive, I buy, and Alipay.
The above is a brief introduction to the meanings of B2B, B2C and C2C markets. Through the introduction of this article, you should have a certain understanding of these models, hoping to help you.
What is B2B?
What is B2B?
In articles about e-commerce, we often encounter some abbreviations, and readers who are unfamiliar with these terms often don't know their meanings, so many readers use search engines to query "what is B2B", "what is B-to-B", "what is BtoB", "what is B2B" and "the meaning of B2B". B2B is a mode of electronic commerce, which is the abbreviation of English Business-to-Business, that is, business-to-business or electronic commerce between enterprises, that is, products, services and information are exchanged between enterprises through the Internet.
? Two B's in B2B stand for business, and "2" is the homonym of English "two" and stands for "to". So generally speaking, we still pronounce B2B as "B-to-B" in English, instead of "2" in Chinese pronunciation. But now many people are used to reading "B2B" according to Chinese pronunciation, and talking about e-commerce will not cause misunderstanding, so it is usually understandable no matter how you read it.
? B2B e-commerce mode includes two basic modes: one is direct e-commerce between enterprises (such as online procurement and online supply by manufacturers); The other is the business activities carried out through the third-party e-commerce website platform. For example, china.alibaba, a well-known domestic e-commerce website, is a B2B e-commerce platform. All kinds of enterprises can conduct B2B through Alibaba, such as publishing and querying supply and demand information, conducting online communication and business negotiation with potential customers/suppliers, etc.
Abbreviations related to e-commerce include B2C (business to consumer), C2C (consumer to consumer), G2B( *** to business) and so on.
What is a B2B platform?
The font size of B2B transaction process shows: large, medium and small 2008-08-1413: 52: 00 Source: a large number of B2B e-commerce general transaction processes.
Corporate customers: A B of B2B, that is, buyers of electronic transactions.
Seller: Another B of B2B is the seller of electronic transactions.
Transporter: a merchant who transports goods, that is, an indispensable part of logistics distribution.
Supplier: an enterprise that produces products.
Payment gateway: a group of servers connecting the banking network and the Internet. The main function is to complete the communication, protocol conversion and data encryption and decryption between them, thus protecting the internal security of banks.
Bank: that is, online banking.
The general transaction process of B2B includes the following eight steps:
In the first step, when placing an order with a seller, a commercial customer must first issue a "user order", which includes a series of product-related issues such as product name and quantity.
Step 2: After receiving the "User Order", the seller inquires about the products from the supplier according to the requirements of the "User Order" and issues an "Order Inquiry Sheet".
Step 3: After the supplier receives and reviews the "Order Inquiry", it returns the answer to the "Order Inquiry" to the seller. Basically, it's a matter of availability.
Step 4, the seller sends a "transportation inquiry" about the transportation of goods to the transporter under the condition of confirming that the supplier can meet the "user order" requirements of commercial customers.
Step 5, after receiving the "transportation query", the carrier returns the answer to the transportation query to the seller. Such as: the ability to complete transportation, and the requirements for date, route and mode of transportation.
Step six, after confirming that there is no problem in transportation, the seller immediately gives a satisfactory answer to the "user order" of the commercial customer, and at the same time sends a "delivery notice" to the supplier to inform the transporter of transportation.
Step 7: The carrier starts to deliver the goods after receiving the "Transport Notice". Then, the commercial customer sends a "payment notice" to the payment gateway. Payment gateway and bank settlement bills, etc.
Step 8, the payment gateway sends a "transfer notice" to the seller, indicating that the transaction is successful.
What is B2B?
B2B(Business To Business) is a business-To-business marketing model, which is pronounced the same as to in English. )
In business-to-business e-commerce, besides online trading and product display, the more important significance of B2B business is to closely integrate the intranet with customers through B2B websites, and provide better services to customers through the rapid response of the network, thus promoting the business development of enterprises. At present, B2B based on Internet is developing very rapidly. According to the latest statistics, the transaction volume of B2B on the Internet at the beginning of this year has far exceeded that of B2C.
In 2006, the global B2B e-commerce market has reached 5.8 trillion US dollars. It is predicted that the annual growth rate of global B2B will remain around 45% in the next few years, and the global B2B e-commerce market will reach 26 trillion US dollars in 20 10. Traditional transactions between enterprises often consume a lot of resources and time, and sales, distribution and procurement occupy the product cost.
Through B2B transactions, buyers and sellers can complete the whole business process online, from establishing initial impression and shopping around, to bargaining, signing, delivery, and finally to customer service. B2B makes the transactions between enterprises reduce the workflow and management costs of many transactions and reduce the operating costs of enterprises.
The convenience and extensibility of the network enable enterprises to expand their activities, and it is more convenient and cheaper for enterprises to develop across regions and regions. B2B is not only to establish an online group of buyers and sellers, but also to provide a basis for strategic cooperation between enterprises.
It is absolutely impossible for any enterprise to realize B2B alone, no matter how strong its technical strength is and how good its business strategy is. The era of going it alone has passed, and the establishment of cooperative alliances among enterprises has gradually become a development trend.
The network makes the information flow unimpeded, and enterprises can establish complementary and mutually beneficial cooperation in market, product or operation through the network, form horizontal or vertical business integration, and truly realize a global logistics management model with larger scale, stronger strength and more economical operation. B2B currently adopted by enterprises can be divided into the following two modes: 1. Vertical B2B for manufacturing or business (also known as industry B2B).
Vertical B2B can be divided into two directions, namely, upstream and downstream. Manufacturers or commercial retailers can form a supply relationship with upstream suppliers. For example, Dell Computer Company cooperates with upstream chip and motherboard manufacturers in this way.
Manufacturers can form sales relationships with downstream distributors, such as transactions between Cisco and its distributors. Among them, Netsun, headed by Sinochem.com, has become the representative website of B2B in the industry, reinterpreting the concept of vertical search, so that more businessmen are used to using search mode to do business and find customers.
2. B2B for the intermediate trading market (also called regional B2B). This trading model is horizontal B2B, which concentrates similar trading processes in various industries in one place and provides a trading opportunity for buyers and suppliers of enterprises, such as Alibaba, China Manufacturing Network and global sources Network.
Other related contents B2C(Business To Customer) is one of the classifications of e-commerce according to the transaction objects, which means e-commerce between commercial organizations and consumers. This form of e-commerce is generally based on online retail, and online sales activities are mainly carried out with the help of Inter.
Amazon, for example, is the representative of B2C websites that deal in all kinds of books, flowers, computers, communication supplies and other commodities, and C2C(Customer To Customer) is a business model of person-to-person sales. Yi Bei is the representative and Taobao is the representative of China. At present, there are 1 B2B websites in China. Alibaba, led by Ma Yun, has been rated as the world's largest B2B website for five consecutive years. 2. HC Business Network: an industry-wide e-commerce website headed by Guo Fansheng, which is the most comprehensive and largest industry portal platform in China; 3. Made in China (wenwen.sogou/login/redirect? Url=%3A%2F%2F.made-in-china): the most experienced global procurement network, whose information platform and high-quality commercial services provide strong support for the development of China's domestic and foreign trade; 4. global sources Network (wenwen.sogou/login/redirect? URL =% 3a% 2f% China. Globalsources): global sources is the first profitable B2B online trading center listed on NASDAQ. In the past 34 years, global sources has been committed to providing professional trade information, and formed a strategic alliance with Yi Bei, the world's largest online trading platform, which has become another strong file in China's B2B platform.
What are B2B, B2C and C2C?
Enterprise to enterprise
This is a business-to-business online transaction.
B2B refers to business-to-business e-commerce.
office to customer
Business-to-customer is one of the classifications of e-commerce according to the transaction objects, which means e-commerce between commercial institutions and consumers. This form of e-commerce is generally based on online retail, and online sales activities are mainly carried out with the help of Inter.
From consumer to consumer
Many people don't understand what c2c is. C2c is actually a technical term of e-commerce. C2c is C to C, because the pronunciation of 2 in English is the same as to, so C to C is abbreviated as c2c. C refers to consumers, because the English word for consumers is C. Now you should know that c2c means e-commerce between consumers. For example, a consumer owns an old computer and sells it to another consumer through online auction. This transaction type is called c2c e-commerce.
C2c e-commerce mainly refers to online auction. C2c mode is characterized by popular transactions, because it is a transaction between individuals!
Hehe, I hope I can help you!
What is B2B?
The definition of B2B refers to business-to-business, such as business with other enterprises, and business-to-business e-commerce, that is, enterprises exchange products, services and information through the Internet.
Generally speaking, the supply and demand sides of e-commerce transactions are merchants (or enterprises and companies), and they use Inter technology or various business network platforms to complete the process of business transactions. These processes include: publishing supply and demand information, ordering and confirming orders, payment process, issuing, transmitting and receiving bills, determining distribution scheme and monitoring distribution process.
Sometimes I write B as B, but for simplicity, I simply use its homonym B2B(2 is to also). The development of e-commerce includes C2C(Custom to Custom), B2C, C2B and other modes.
At present, there are two basic modes of B2B: vertical B2B in manufacturing or business. Vertical B2B can be divided into two directions, namely, upstream and downstream.
Manufacturers or commercial retailers can form a supply relationship with upstream suppliers. For example, Dell Computer Company cooperates with upstream chip and motherboard manufacturers in this way. Manufacturers can form sales relationships with downstream distributors, such as transactions between Cisco and its distributors.
Simply put, this model of B2B website is similar to an online shop. This kind of website is actually an enterprise website, that is, a virtual store opened directly by the enterprise on the Internet. Through such a website, you can vigorously promote your products, let more customers know about your products, and promote transactions by faster and more comprehensive means. It can also be a website built by merchants, who advertise their products on their own websites in order to promote and expand transactions in a more intuitive and convenient way.
B2B oriented to intermediate trading market. This trading mode is horizontal B2B, which concentrates similar trading processes in various industries in one place, providing a trading opportunity for buyers and suppliers of enterprises, such as Alibaba, B2b 168, global sources Net, etc.
In fact, this kind of website is neither an enterprise with products nor a merchant dealing in goods. It just provides a platform to bring sellers and buyers together on the Internet, where buyers can find information about sellers and goods they sell. Advantages of B2B and its direct benefits to enterprises. Traditional transactions between enterprises often consume a lot of resources and time, and both sales, distribution and procurement occupy product costs.
Through B2B transactions, buyers and sellers can complete the whole business process online, from establishing initial impression and shopping around, to bargaining, signing, delivery, and finally to customer service. B2B makes the transactions between enterprises reduce the workflow and management costs of many transactions and reduce the operating costs of enterprises.
The convenience and extensibility of the network enable enterprises to expand their activities, and it is more convenient and cheaper for enterprises to develop across regions and regions. B2B is not only to establish an online group of buyers and sellers, but also to provide a basis for strategic cooperation between enterprises.
It is absolutely impossible for any enterprise to realize B2B alone, no matter how strong its technical strength is and how good its business strategy is. The era of going it alone has passed, and the establishment of cooperative alliances among enterprises has gradually become a development trend.
The network makes the information flow unimpeded, and enterprises can establish complementary and mutually beneficial cooperation in market, product or operation through the network, form horizontal or vertical business integration, and truly realize a global logistics management model with larger scale, stronger strength and more economical operation. B2B is the best entry point for enterprises to realize e-commerce and promote business development. The most direct benefit to enterprises is to reduce costs and improve efficiency, which can also bring huge returns in the long run.
Compared with before, the overall strategy of the enterprise pays more and more attention to the combination with information technology. The chief executives of the company realized that measures must be taken to keep the company competitive.
Information technology is increasingly becoming a matter of life and death for enterprises. The new investment in information technology can really enhance the strength of enterprises, not just improve their daily operations. General transaction flow of B2B business customers: A B of B2B is the buyer of electronic transactions.
Seller: Another B of B2B is the seller of electronic transactions. Transporter: a merchant who transports goods, that is, an indispensable part of logistics distribution.
Supplier: an enterprise that produces products. Payment gateway: a group of servers connecting the banking network and the Internet.
The main function is to complete the communication, protocol conversion and data encryption and decryption between them, thus protecting the internal security of banks. Bank: that is, online banking.
The general transaction flow of B2B includes the following eight steps: Step one, when a commercial customer places an order with a seller, he must first issue a "user order", which should include a series of product-related issues such as product name and quantity. Step 2: After receiving the "User Order", the seller inquires about the products from the supplier according to the requirements of the "User Order" and issues an "Order Inquiry Sheet".
Step 3: After the supplier receives and reviews the "Order Inquiry", it returns the answer to the "Order Inquiry" to the seller. Basically, it's a matter of availability.
Step 4, the seller sends a "transportation inquiry" about the transportation of goods to the transporter under the condition of confirming that the supplier can meet the "user order" requirements of commercial customers. Step 5, after receiving the "transportation query", the carrier returns the answer to the transportation query to the seller.
Such as: the ability to complete transportation, and the requirements for date, route and mode of transportation. Step six, after confirming that there is no problem in transportation, the seller immediately gives a satisfactory answer to the "user order" of the commercial customer, and at the same time sends a "delivery notice" to the supplier to inform the transporter of transportation.
Step 7: The carrier starts to deliver the goods after receiving the "Transport Notice". Then, the commercial customer sends a "payment notice" to the payment gateway.
Payment gateway and bank settlement bills, etc. Step 8, the payment gateway sends a "transfer notice" to the seller, indicating that the transaction is successful.
Looking forward to the prospect of B2B At present, B2B based on the Internet is developing very rapidly. According to the latest statistics, at the beginning of this year, the transaction volume of B2B on the Internet has far exceeded that of B2C, and in the next 5.
What is B2B C2C B2C?
What is B2C B2C (Business to Customer)?
B of B2C is a merchant, which means enterprise, 2 is a homonym of to, and C is a customer, which means consumer, so B2C is a business-to-consumer e-commerce model. This form of e-commerce is generally based on online retail, and online sales activities are mainly carried out with the help of Inter.
In short, B2C is a business activity between merchants and customers, which is commonly called "online shopping website". Enterprises and merchants can make full use of the network infrastructure, payment platform, security platform, management platform and other resources provided by the electronic mall to carry out their own business activities efficiently and at low cost. The significance B2C B2C lies in that enterprises provide consumers with a new shopping environment-online stores, where consumers shop and pay online through the Internet.
Because this model saves time and space for customers and enterprises, it greatly improves the transaction efficiency, especially for busy office workers, this model can save valuable time. However, the characteristics of goods sold online are also very obvious, which are limited to some special goods, such as books, audio-visual products, digital products, flowers, toys and so on.
These goods have low requirements for the buyer's sensory experience such as vision, hearing, touch and smell. Commodities that require consumers' specific sensory experience, such as clothing, audio equipment, perfume, etc., are not suitable for online sales. Of course, it is not excluded that a few consumers decide to buy a certain brand or model without live experience, but such consumers are rare, and people are more willing to trust their sensory experience to decide whether to buy. Therefore, so far, successful enterprises in the B2C market, such as Dangdang and Zhuoyue, have sold some special commodities.
At present, the payment method of B2C e-commerce is a combination of cash on delivery and online payment, and most enterprises choose logistics outsourcing to save operating costs. With the change of users' consumption habits and the promotion of excellent enterprise demonstration effect, online shopping users grew rapidly, accounting for 5.4% of the total Internet users in 2004. At the end of 2004, the B2C e-commerce market in China reached 4.5 billion yuan. This business model has basically matured in China.
What is c2c [edit this paragraph] Many people don't understand what C2C is? C2c is actually a technical term of e-commerce. C2c is C to C. Because the pronunciation of 2 is the same as 2 in English, C to C is abbreviated as c2c. C refers to consumers, because the English word for consumers is C.
Now you should know that c2c means e-commerce between consumers. For example, a consumer owns an old computer and sells it to another consumer through online auction. This transaction type is called c2c e-commerce.
C2c e-commerce mainly refers to online auction. C2c mode is characterized by popular transactions, because it is a transaction between individuals! C2C China Development Status [Edit this paragraph] In the rapidly changing Internet industry, one year is enough to turn the sea into a mulberry field.
Two years ago (2006), the strong intervention of patting. Com makes C2C field form a four-legged trend. Taobao, Yi Bei, Paipai and 123 Paipai have their own advantages. Looking back after a year's storm, too many things have quietly changed the original pattern, and the strong and weak heterotopia has made C2C enter a more confusing post-Shikoku era.
C2C and B2C[ Edit this paragraph] According to the data of the 2007 China Online Shopping Report to be released by iResearch Market Consulting, C2C online shopping mode, commonly known as "online shop opening", is developing faster than B2C, and the trend of integration between them is becoming more and more obvious, which will form the most competitive Internet business model in the future. There are two online shopping modes with C2C transaction volume exceeding B2C: one is B2C mode, that is, goods and information are directly from enterprises to consumers, and the other is C2C mode, that is, goods and information are directly from consumers to consumers, commonly known as "online shop opening".
According to the data, by the end of 2006, the total transaction volume of online shopping reached 310.2 billion yuan, the total transaction volume of B2C and C2C was 8.2 billion yuan and 23 billion yuan respectively, and the C2C market scale increased by 85% year-on-year, which exceeded the overall growth rate of online shopping. From the shopping content, the main type of B2C products is audio-visual products, followed by software products; Among all kinds of goods sold on C2C shopping websites, game cards, digital products, home department stores and other products are the focus of buyers' purchase on C2C shopping websites.
In addition, with the accumulation of buyers' purchasing experience, the merchants' descriptions of goods are more detailed and appropriate, and the establishment of the exchange system, clothing, shoes and hats have gradually become a hot commodity category in online sales. Hou Tao, marketing director of iResearch, believes that in the early stage of market growth, B2C transactions were more easily accepted by users because they avoided problems such as credit and payment security compared with C2C, so the transaction volume in 2003 and 2004 was higher than C2C.
However, with the emergence of third-party payment platform and the establishment of credit evaluation system, C2C's more flexible and free shopping mode has been recognized by more and more users. Since 2005, the transaction volume of C2C has increased rapidly.
According to the data provided by iResearch, the online shopping market in China will exceed 50 billion yuan in 2007, reaching 5 1 100 million yuan, and the growth rate will drop from 1.96% in early 2002 to about 60% in 2006, and will increase slightly to 63.5% next year. In addition, in 2006, the number of registered online shoppers reached 4,365,438+million, and it is expected to maintain a growth rate of more than 25% this year, reaching 55 million.
According to the18th Statistical Report on Internet Development in China issued by China Internet Network Information Center (CNNIC), among the dozens of online behaviors of1230,000 netizens, the proportion of online shopping is as high as 26%. According to this ratio, the direct customer base of online shopping will reach 32 million.
However, such a huge market is currently divided by only a few companies. Although there are a large number of shopping websites, only a few of them are struggling to support because they need huge capital investment, forming a situation of "internal and external" competition.
Foreign representatives, such as Joyo and Yi Bei; Joyo was founded by Jinshan Company and Lenovo Investment. In 2004, Joyo was acquired by Amazon, an American e-commerce website giant, and Yi Bei introduced its partners to the United States.