Why is Kingdee software so popular and used by so many enterprises?

At the stage of China's rapid economic development, mainstream enterprises in various fields increasingly need mature ERP that can reflect advanced management ideas and independent innovation. Recently, the 7th China Chongqing High-tech Exchange Conference and the 3rd China International Dual-use Technology Expo were grandly opened in Chongqing International Convention and Exhibition Center. Kingdee brought its personalized ERP solution to the exhibition and won wide acclaim from people from all walks of life. Kingdee: In the history of management software in China, there have been three major technological changes. During these three revolutions, Kingdee grasped the market dynamics and gradually developed into a leading local management software supplier in China. The theme of the first technological change is to transfer from DOS platform to Windows platform. That is, the management software is transplanted from DOS platform to Windows platform. Kingdee is the leader of this change. She is the first company in China to launch Windows management software. It is this technological change that makes Kingdee a well-known management software provider in China. The theme of the second technological change is to change from two-tier architecture to multi-tier architecture. Multi-tier architecture has the advantages of good scalability, thin client and easy maintenance, so it is welcomed by the majority of users. In this transformation, Kingdee is the first in China to adopt Windows DNA technology to realize the three-tier architecture of management software. This technological revolution has made Kingdee the leader of domestic management software providers, and laid her leading edge in technology. The theme of the third revolution of management software is the basic platform of commercial software. Kingdee launched ERP products based on BOS platform, leading the platform revolution and becoming the first ERP brand in China. In terms of products, Kingdee BOS won the third revolution of management software. As early as 2000, Kingdee established a middleware company, and its product Apusic application server V4.0 passed the J2EE 1.4 certification in the eleventh place in the world, which laid a technical foundation for further research and development of ERP platform. In 2003, Kingdee released an ERP platform product-Kingdee BOS, and also launched an ERP product based on BOS platform. In 2005, Kingdee released a new generation of ERP platform products-Kingdee BOS new products, which promoted the third revolution of management software. Kingdee: At present, enterprise information management systems are generally provided to users in a pre-fixed mode structure, and the software cannot flexibly adapt to the requirements of personalized enterprise management processes; Second, once the enterprise information management system is implemented, it is difficult for enterprises to achieve the effect of comprehensive reorganization from organizational structure, production process to business process when they need to carry out management and business process reengineering. Therefore, the further development of enterprise information management system needs to separate the management mode from the software system in order to realize the dynamic reorganization process of enterprises. Our BOS is an ERP platform model with service-oriented architecture. Kingdee took the lead in developing a new generation ERP platform as early as 1999, and played a core role in the research and development of the "New Generation ERP System" of the National 863 Plan. In 2003, Kingdee released early Bos products and ERP products based on Bos platform. In the past two years, Kingdee BOS has built a bridge between general products and personalized requirements of management software, which has been highly praised by customers. Kingdee: ERP software has three important characteristics: platformization, integration and personalization. Among them, platformization means that the new generation of ERP software will be based on service-oriented architecture, which can greatly improve the efficiency of software development and implementation; Integration means that the new generation ERP software can be seamlessly integrated with other management systems; Personalization means that users can meet their personalized needs quickly and deeply with the help of tools provided by ERP platform. These three characteristics effectively solve the three world problems of management software. We believe that the original management software products were tailored for some enterprises; With the popularity of management software, management software manufacturers gradually abstract customized products into general management software, and only make some customized modifications in the implementation stage; However, today, both the market environment and users' applications show that rigid universal products have restricted users' use, and what users really need is flexible personalized products. Unfortunately, at present, some management software companies still think that management software is still in the era of T-type popularization, which is not only a wrong judgment on the industrial stage, but also a disregard for the changes in user needs. Kingdee: The cycle of industrial innovation is not the retrogression of industry, but the spiral rise of industrial development. Similarly, today's management software emphasizes personalization rather than simply returning to the original customization. Recently, the industrial innovation trend of management software industry is the platformization of management software, that is, the migration of management software to business-based software platform. It provides an opportunity for management software vendors to create a blue ocean. On the one hand, platform-based ERP will help users reduce the total cost of ownership, which will enable manufacturers to win many users who have stopped because of budget problems; On the other hand, platform-based ERP can meet the individual needs of users, thus achieving "on-demand response". This important feature will attract users who have realistic needs for ERP, but have concerns about the implementation effect in the past, which will create a new blue ocean for management software vendors. The technological innovation of business software platform itself is to solve the difficulties that the original management software meets the needs of users, which is a kind of value innovation in itself, but the greater value of this technological innovation lies in creating an ecological chain of management software industry. The future management software industry based on ecological chain is a broader blue ocean: in the traditional management software industry chain, there is basically no division of labor and the industry chain is very short. However, in the new management software industry ecological chain, the industrial division of labor will be more clear, and product providers and service providers can cooperate very harmoniously through the business basic software platform. Kingdee: In 2003, Kingdee, as a leading manufacturer of domestic management software, took the lead in launching Kingdee BOS, a basic business software platform, and put forward the strategy of "products first, partners first". In fact, this is Kingdee's blue ocean strategy: in the future market, Kingdee will establish deeper ties with partners through BOS to help partners enhance their competitiveness, thus building a harmonious industrial ecological chain. This blue ocean strategy not only creates a blue ocean for Kingdee, but also creates a blue ocean for the whole management software industry. At the same time, for the future software market trends, the person in charge knows as follows: First, enterprise applications will be more comprehensive and in-depth. In addition to the current financial, business and human resources management software, there will be more needed software in the process of enterprise operation, such as time management, meeting management and so on. At the same time, the process and function of each application will be more powerful; Secondly, the demand for supply chain and e-commerce applications has increased. There will be more and more demand for system docking between small and medium-sized enterprises and their upstream and downstream enterprises, and there will be great demand for integration with third-party systems; Enterprise applications have a strong demand for on-demand applications. Customers have a lot of personalized needs, and ERP system processes need to be adjusted to meet some personalized needs of the industry. Third, mobile commerce is more active. Mobile commerce is not only an innovation in technology, but also an innovation in enterprise management mode. With the advent of 3G era, technologies such as broadband transmission, handheld terminals and terminal data expression will be further developed, and the total scale of mobile commerce software and hardware and communication market is expected to reach tens of billions of RMB. At present, Kingdee has applied for reimbursement approval on the mobile phone, and can read reports and handle more affairs in the future. Finally, the diversity of services and the requirement of quick response. With the acceleration of competition in the whole society, customers' requirements for services have also become diversified, which requires the formation of an industrial integration ecological chain. In addition, as a leading enterprise application software manufacturer in China, Kingdee will devote itself to building a healthy industrial ecological chain system, realizing "* * * live, * * * win", and making China's enterprise application software market bigger and stronger. According to the service type, it is divided into sales channel partners, expert partners, consulting partners and technical partners.