I. Theoretical courses
(1) general courses
It mainly includes humanities and social sciences and natural sciences courses, aiming at improving students' humanistic quality, cultivating scientific spirit and improving artistic accomplishment.
(2) Public basic courses
It mainly includes ideological and political theory, college foreign languages, computer basics and applications, sports, career planning, employment guidance and innovation and entrepreneurship education.
(3) Professional basic courses
Colleges and universities should offer basic courses of news communication according to the teaching objectives and tasks of various majors, mainly including introduction to journalism, introduction to radio and television, introduction to advertising, introduction to communication, introduction to network and new media, introduction to publishing and digital publishing, ethics and regulations of news communication, Marxist news thoughts (or selected readings of Marxist news works), digital media technology and research methods of news communication.
(4) Professional courses
Colleges and universities should set up 8~ 10 professional compulsory courses according to their own characteristics and teachers' situation, combined with professional teaching objectives and tasks, and the teaching content should cover the core knowledge points of business.
Communication major: mass communication history, communication research methods, cross-cultural communication, survey software and its application, public opinion, communication effect and measurement, communication psychology, audience and ratings analysis, etc.
Second, practice teaching.
Practice teaching mainly includes two parts: professional training courses and professional practice, in which the total hours of professional training courses are not less than 15% of the total hours of courses in principle, and the total credits are not less than 20 credits in principle.
Colleges and universities should develop and strengthen the training bases inside and outside the school, and create a platform for students to improve their practical ability. Colleges and universities can set up reasonable innovation and entrepreneurship credits and the accumulation and conversion system of innovation and entrepreneurship credits in practice teaching according to the actual situation of running a school.
Research scope
It mainly includes interpersonal communication, organizational communication, institutional communication and mass communication. Among them, mass communication is the mainstay.
In fact, research communication is to study people: to study the relationship between people, people and other groups, organizations and society; Study how people are influenced and how people interact with each other; Learn how to report news, how to receive news and data, how to be taught, how to entertain and entertain people. First, understand how people build relationships.