Overall market
In May, the terminal retail volume of the overall passenger car market was 6.5438+0.62 million, down 8.2% year-on-year and up 654.38+03.6% quarter-on-quarter. In 2020, the cumulative sales volume was 6.65438+0.7 million, down 28.6% year-on-year. Due to the staged victory in epidemic control, the May Day holiday became the first important marketing node in the later period of the epidemic, and the auto show and promotion activities were carried out in an orderly manner. The government has also introduced diversified support policies to stimulate consumption, and the demand for car purchases suppressed by the epidemic in the early stage has been further released, and the overall market decline has continued to narrow.
segment market
In May, the year-on-year decline of car and SUV market segments continued to improve compared with April, and the sales of SUV market picked up the most obviously, with a slight decrease of 0.6% year-on-year and a market share increase of 0.8%. Although the year-on-year decline of the automobile market was narrower than that in April, it still reached-12.7%; The MPV market has not improved, with a year-on-year decrease of 24.7%? The decline was greater than that in April, and the market share continued to shrink; From the perspective of cumulative sales, the cumulative year-on-year decline in the three major markets has narrowed significantly; Among them, the cumulative year-on-year decline in the SUV market has narrowed to less than -25%, while the MPV market is still above -40%. ?
The manufacturer's situation
In May, luxury brands continued to maintain their first-Mover advantage, and their sales continued to expand year-on-year. Joint venture brands also accelerated their recovery, and the year-on-year decline narrowed to-9.8%; As the epidemic subsided, the growth of independent brands returned to the regular season, and the year-on-year sales gap widened by over-15% in May. Sales of Japanese and German departments have basically resumed year-on-year growth, among which Japanese took the lead in restoring positive growth, with a slight increase of 65,438+0.2% year-on-year, while German departments slightly decreased by 0.9%. Sales of other departments still decreased by more than-65,438+05% year-on-year. The year-on-year decline in sales of independent brands has expanded compared with April, and the market share has been greatly lost; The year-on-year decline in the legal system still exceeds -60%.
In May, half of the top 10 manufacturers resumed positive growth, FAW-Volkswagen still topped the list, and the year-on-year growth rate of large single sales remained close to 10%. Although SAIC Volkswagen and SAIC-GM are still in the second and third places, the year-on-year decline still exceeds -20%. SAIC Volkswagen leads FAW-Volkswagen by 55,000 vehicles, and the gap between North and South Volkswagen is increasing. The top five Japanese manufacturers were all on the list, and the sales growth of GAC Toyota was further strengthened, with a year-on-year increase of 365,438+0.3%; Dongfeng Honda's year-on-year gap has narrowed to single-digit level, and its ranking has also increased compared with April; Changan automobile sales increased by 44.6% year-on-year, with outstanding performance.
Analysis of the overall market situation of passenger cars
In May, the terminal retail sales of passenger car market decreased by 8.2% year-on-year.
In May, the terminal retail volume of the overall passenger car market was 6.5438+0.62 million, down 8.2% year-on-year and up 654.38+03.6% quarter-on-quarter. In 2020, the cumulative sales volume was 6.65438+0.7 million, down 28.6% year-on-year.
Retail volume performance of each market segment
In May, the year-on-year decline of car and SUV market segments continued to improve compared with April, and the sales of SUV market picked up the most obviously, with a slight decrease of 0.6% year-on-year and a market share increase of 0.8%. Although the year-on-year decline of the automobile market was narrower than that in April, it still reached-12.7%; The MPV market has not improved, with a year-on-year decrease of 24.7%? The decline was greater than that in April, and the market share continued to shrink.
In May, Japanese brand sales increased by 1.2% year-on-year.
In May, the sales of Japanese and German departments have basically recovered year-on-year, among which Japanese took the lead in restoring positive growth, with a slight increase of 65,438+0.2% year-on-year, while German sales decreased slightly by 0.9%, and sales of other departments were still above-65,438+05% year-on-year. The year-on-year decline in sales of independent brands has expanded compared with April, and the market share has been greatly lost; The year-on-year decline in the legal system still exceeds -60%.
TOP 10 manufacturer list
In May, half of the top 10 manufacturers resumed positive growth, FAW-Volkswagen still topped the list, and the year-on-year growth rate of large single sales remained close to 10%. Although SAIC Volkswagen and SAIC-GM are still in the second and third places, the year-on-year decline still exceeds -20%. SAIC Volkswagen leads FAW-Volkswagen by 55,000 vehicles, and the gap between North and South Volkswagen is increasing. The top five Japanese manufacturers were all on the list, and the sales growth of GAC Toyota was further strengthened, with a year-on-year increase of 365,438+0.3%; Dongfeng Honda's year-on-year gap has narrowed to single-digit level, and its ranking has also increased compared with April; Changan automobile sales increased by 44.6% year-on-year, with outstanding performance.
TOP 10 city sales ranking
In May, the sales volume of Chongqing in TOP 10 cities continued to grow positively year-on-year; The top three cities in Shanghai, Beijing and Guangzhou all experienced year-on-year declines of-15%, and Beijing even exceeded -20%. The declines in Chengdu, Shenzhen and Tianjin all returned to the single-digit level.
General situation analysis of key market segments
Sales performance of compact car market
In May, the sales volume of compact cars was 460,000 vehicles, down 65,438+08.5% year-on-year, with a share of 28.3%, down 3.6% year-on-year.
Sales Performance of TOP 10 Model in Compact Car Market
Among compact cars in May, Corolla won the championship with a year-on-year increase of 24.6%. LaVida Plus decreased by 65,438+02.8% year-on-year, losing to the strong growth rate of Sylphy Classic, and the ranking slipped to the third place on the list; Since Yinglang increased the sales of four-cylinder models, the year-on-year growth was gratifying; Civic rebounded strongly in May, with a year-on-year increase of more than 30%, with outstanding performance.
Sales performance of compact SUV market
In May, the sales volume of compact SUVs was 402,000 units, up 4.5% year-on-year, with a share of 24.7% and a year-on-year increase of 3.0%.
Sales Performance of TOP 10 Model in Compact SUV Market
In the compact SUV in May, Haval H6 still maintained the champion position. What is even more gratifying is that the year-on-year growth rate of sales has further increased compared with April, and the sales volume has recovered to nearly 20,000 units. CR-V ranked second with a year-on-year increase of 16. 1%; Although Qi Jun ranks third, there is still a big gap compared with the high sales volume during the five-year switching period in the same period last year. Tuyue increased by 48. 1% year-on-year, and sales rebounded significantly. Hao Ying's sales in the first half of the year exceeded 10,000, and her performance became better and better, becoming a new growth engine of Guangqi Honda.
Sales Performance of TOP 10 Vehicle in New Energy Market
A model of new energy market? 3 sales volume once again broke the top spot, crushing other opponents with absolute advantage; Eternal tower? S and Weilai ES6 were listed in the same period last year, and their sales increased steadily, with a significant increase in May compared with the same period last year.
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