Customers can take your products back to show off, and your products can make customers feel proud after buying them. This is the face psychology.
For example, a few years ago, Apple mobile phones were very popular and expensive, but even though they were so expensive, many people were willing to queue up to buy them. Why?
Because at that time, people were proud of using Apple phones, and even deliberately showed off when gathering with friends, for fear that others would not know that you bought an Apple phone. Buying a luxury car is the same as buying a luxury house, just to show off and let others worship you.
Some people make a lot of money all year round, so they buy a luxury car and drive it back to show off, so that everyone in their hometown knows.
Why do people have the psychology of saving face?
Because most ordinary people think that others drive luxury cars, live in luxury houses, use branded mobile phones and wear branded watches, they think that others are awesome, which is just in line with this face psychology.
Second, herd mentality.
An Deyu marketing teacher found that human nature is lazy and people like to consult other people's opinions.
For example:
"/kloc-the choice of 0/100 million China people."
"For example, the choice of a good mother."
An Deyu marketing teacher found that many people are lazy, unwilling to choose, and afraid of being cheated if they want to buy good things. At this time, he will instinctively follow the crowd. In other words, people will decide their own preferences according to the preferences of others.
Have you noticed that we have a comment area when shopping online? We often read other people's comments. If other people's comments are good, we are likely to place an order. If others don't comment, or they are all bad reviews, then we won't buy it.
Third, authoritative psychology.
People naturally worship authority, and people naturally worship experts.
Why do some products invite celebrity endorsements?
An Deyu's marketing teacher told everyone that because a star endorsed his products, fans of this star can become fans of his products, and at this time, product sales will increase.
As we all know, celebrity endorsements are sky-high prices, but many businesses are still willing to spend this huge sum of money to invite celebrity endorsements because it can bring positive benefits to brand promotion and sales.
Including inviting experts to speak for themselves, placing TV advertisements and adopting authoritative psychology.
Fourth, the psychology of taking advantage.
When people buy, they don't want to buy cheap things, but they like the feeling of taking advantage.
It is not that your products are cheap and customers buy them, but that your products are of good quality and cheap price.
Not only the poor have the psychology of taking advantage, but also the rich.
An Deyu marketing teacher has a friend who is the boss of a listed company. Once he asked me for help because I have a friend who specializes in importing foreign cars. He thinks it is cheaper to buy imported cars from my friends. He asked me if it would be cheaper to buy the newly released BMW 7 Series sedan from my friends.
I said to him, "Big Brother, you are so rich, do you still care about this little money?"
He said, "Save if you can ..."
The rich are looking for cheap goods, while the poor are looking for good goods.
The marketing teacher in An Deyu found that no matter the poor or the rich, they will have the psychology of taking advantage more or less!
Verb (abbreviation of verb) security psychology
Customers are afraid that buying your product will be risky.
Many products and projects will have the promise of "no reason to return goods within 7 days" or "try before buying", which is based on people's safety psychology, that is, some countermeasures taken for fear that customers are not at ease with your products.