What should makers and craftsmen do if they want to do well in community marketing?

Nowadays, the most popular learning methods are knowledge payment and online education, which is also the fundamental reason why educational institutions are scrambling to develop online platforms in recent years. The development of teaching and training institutions can not only provide online teaching services, but also break the traditional time and space constraints. Abundant teaching tools can't provide richer teaching methods, effectively improve teaching quality, and enhance the value and efficiency of college enrollment. Among many marketing tools, the quality of community is higher, so how can we do community marketing well and realize the high efficiency of members? The following is introduced by maker craftsmen. Community marketing 1. What should we do to do a good job in community marketing? As we all know, video and live broadcast are the mainstream online teaching methods at present, but for educational institutions involving a lot of practical content, it is far from enough to teach only through online video, and live video is not suitable for all scenarios. Therefore, through the community service to show the course content, using the characteristics of real-time communication, strong interaction and convenient guidance in the community, we can better meet the service scenes that need a lot of theoretical and practical teaching. 1, community teaching community chat room distinguishes lecture area from discussion area. Teachers guide teaching in the community and send real-time voice, text, pictures and resources (courses, columns, assessments, activities, punching cards, etc.). ) for students. It can not only bring deeper knowledge services to platform members, greatly improve learning efficiency, but also meet the daily information notification management needs, which is easy for students to accept. 2. In addition to meeting the teaching needs, community marketing can also enhance students' stickiness, efficiently transform students into platform members, and meet the marketing needs of institutions. Let each community do its job: among them, the "ordinary membership group" is a free community, which is mainly used to transform members: through the live broadcast or video drainage of the public domain platform, members are guided to join the community, and teachers can guide students to buy platform VIP through the community; "VIP/SVIP member group" and "partner group" are paid communities, which provide more detailed, comprehensive and targeted professional services for platform members and partners. Second, what aspects should we pay attention to in community marketing? 1. Get high-quality users: establish a free, encrypted and paid community, and screen out high-precision users by setting thresholds, so that the community can survive and realize better. 2. Continue to provide high-quality and valuable content and maintain the viscosity between learners and institutions. 3. Fission promotion: High-quality community is the foundation to achieve word-of-mouth fission. When users in the community have a strong sense of identity with the organization, teachers can put appropriate marketing activities in the community, such as coupons, groups, promoters and so on. On the one hand, it improves the repurchase rate of users, on the other hand, it mines potential users with the help of user endorsement, realizing word-of-mouth fission. Community operation is a long-term work. Once done well, it can bring unexpected benefits to teaching and training institutions, enhance the reputation of institutions, improve user loyalty and promote fission transformation. If you still have questions about community operation, you are welcome to be a producer and craftsman of information, and you will have the answers you want in official website.