Electronic maps can be divided into three categories: read-only, interactive and analytical.
Electronic map can collect, edit and construct map data (including directory index, map graphics, thematic attributes, symbol library and other auxiliary data) through the map data collection module. Through the map information application module, you can express, browse, retrieve, query, count and analyze the map to meet the application needs of users.
The electronic map of a city can be said to be a virtual "digital city", a microcosm of the real city, and a representation of the city on the Internet. Electronic map reproduces the whole city on an electronic map, which makes you easily understand and know all aspects of the city. There is no day or night, no matter when and where, as long as you log on to the website, the electronic map can provide you with convenient and fast query service.
Provide guidance and help for your travel, tourism and business activities.
Walking in the city
1. Various geographic information of the city.
2. Bus transfer
3. Ask about the surrounding environment.
Outside the city, tourism
1. Detailed geographic information of the cities visited.
2. Professional maps of urban tourist attractions
Step 3 take a tour bus
4. Tourists who own cars can use value-added services such as mobile phone maps.
5.……
commercial activity
1. Your enterprise map
2. The enterprise map you need to find.
3. Professional maps can be customized.
Local Search Awakens Electronic Map Industry
What can local map search do? If you enter "coffee shop" in Google local search, and then select the geographical range, the result will display a list of nearby coffee shops sorted by distance, and a map indicating the specific location, as well as the phone number, address and links to related websites of coffee shops. Sina loves to ask, the local search services provided by Sohu, sogou and Baidu are roughly similar, and there are some more detailed functions, such as bus routes, information about nearby parking lots and gas stations, which dwarfs the old Yellow Pages. According to Su Sindel Singh, Google's vice president for Asia-Pacific and Latin America, "The average cost of a yellow pages directory is about 1 USD, and it costs 20 USD to find these yellow pages in the traditional way. And it is impossible for the Yellow Pages to provide such a convenient and detailed map service. "
The core value of local search inherits the unique advertising bidding ranking of search engines. According to the forecast of Kelsey Group, a market research organization, the value of the US search advertising market will reach $565,438+billion in 2009, and the revenue from local search services will account for two thirds of it, reaching $3 billion. If the scope is expanded to the whole world, the figure is 1 1 billion dollars, and the contribution of local search will reach 7 billion dollars.
Therefore, more and more enterprises want to enter related fields, but because the map data itself has almost the same characteristics, the competition among enterprises is more intense. Wang Jianjun, vice president of Sohu, said in an interview with this reporter that this kind of competition is normal, which further illustrates the value of local search. Maps and local search have just been paid attention to in the network. This new market has not yet risen, and more companies are needed to jointly cultivate this market.
"I think this is very important. In the process of becoming bigger, what kind of company can seize a bigger market share? Big companies have the advantages of big companies, and small companies have the advantages of small companies. Relatively speaking, large companies will have greater advantages. For example, in sogou, our local search supports the combination of multiple data sources. You can find data through professional partners, and at the same time, through network search, you can update existing map data through search engines. If this is done, there will be some technical advantages, especially the advantages of core technologies, which are not available to ordinary companies in a short time. " Wang Jianjun said this.
It is understood that the map data of local search is generally provided by professional map data providers. According to Guo Qun, product director of Google Asia Pacific, Google's map partners include: map engine (software) partners and map basic data providers. The map engine is provided by MapABC, and the basic map data is provided by Gaode Software Company. On April 12 this year, Sohu bought Go2Map, a graphic world, for $9.3 million in cash, and then officially launched local search. After Google launched its local search in China, it was also reported that Google was trying to acquire MapABC. So some netizens joked that "the electronic map maker has finally come to an end, waiting to be acquired." The electronic map industry has finally begun to emerge.
The navigation electronic map is on the verge of explosion.
Opportunities and problems coexist.
The application of electronic map goes far beyond the scope of Internet applications such as local search. In fact, navigation electronic map is the focus of electronic map application in daily life, including car navigation, personal navigation and GPS navigation, and its industry fields include intelligent transportation system management, fleet management and asset tracking. At present, navigation is mainly used in car navigation systems, mobile phones, handheld computers and other equipment. This industrial chain consisting of automobile dealers, map suppliers, mobile phone dealers and telecom operators includes nearly 100 enterprises. According to Sun Yuguo, general manager of NavInfo Navigation Information Technology Co., Ltd., the car navigation system and mobile navigation system are the real gold mines.
Sun Yuguo said that compared with foreign countries, China's navigation products are still in the initial stage of development, and they are rarely seen in daily life except for military applications. In 2004, the number of cars in China exceeded 1 1 10,000, but only 1 10,000 were equipped with car navigation system. In Japan, at present, more than 50% cars are equipped with car navigation system. However, "by 2008, the situation will be completely different, and the application of electronic maps will be overwhelming. Mainstream brand cars will have their own navigation systems, and even mobile phones with a value of 65,438+0,000 yuan will have electronic maps. In the next three years, the electronic map industry in China will have an explosive growth. "
Li Yongxiong, director of the Map Management Department of the State Bureau of Surveying and Mapping, the government department in charge of electronic maps, even said: "Some experts predict that the industrial scale of navigation electronic maps may reach the order of 10 billion yuan. I believe that according to the growth rate of China cars and the widespread use of mobile phones, the industrial scale may reach the order of 100 billion yuan. "
According to Sun Yuguo, the navigation map provided by NavInfo has occupied almost 100% of the market share of the car navigation system of mainstream car brands, and this leading edge is hard to shake for the time being. "Because the car navigation system belongs to auto parts, it usually takes two years for the purchase order of auto parts to be tested and finally supplied. At present, the purchase of navigation maps before 2008 has been completed. Moreover, due to the long service life of the car, the later update and maintenance requirements also make it difficult for new entrants to get involved. "
Nevertheless, Sun Yuguo still has many concerns. He believes that China's maritime industry is facing many problems. First of all, it is difficult to obtain information, such as telephone information, enterprise information, traffic information and so on. "When serving the public, we don't want to dominate the world. We hope that upstream suppliers can provide high-quality information, but the reality is that we can't buy high-quality data now, and there are almost no suppliers who can provide high-quality data. So a lot of work can only be done by ourselves, which actually increases our cost. "
Secondly, it is the lack of supporting hardware. "In fact, in the navigation industry, hardware companies take more, which is 10 times. That is to say, when the output of the map provider is 1 yuan, the hardware provider will have an output of 10 yuan or even higher. But unfortunately, there is not a China enterprise in the field of car navigation, so it can be said that we haven't seen it in 2008, and our car electronics are still very backward. China's car navigation industry will surely flourish. Today's car manufacturers have 100% plans to launch navigation systems. By 2007, there will be no car factory without a navigator. But today, China's navigation industry is in crisis. Hardware can almost be described as total annihilation. "
"The third issue is also my biggest concern, that is, the protection of intellectual property rights," Sun Yuguo said. "Now this problem is very serious. Whether the electronic map industry can develop or not, the protection of intellectual property rights is the most important, and the early investment of map data is huge, and the maintenance cost is also high. However, these data can also be easily copied, which will lead to the failure to protect the interests of investors. This is a matter of great concern to me. "
"At the same time, this market has just started, and there are already eight enterprises in China who are qualified to engage in map mapping. That is to say, according to the normal situation, every road in China has to be mapped eight times. In fact, there are problems such as waste of resources and redundant construction." However, Wang Jianjun, vice president of Sohu, said, "At present, no company in China can provide map data of the whole country or more cities, most of which are local content. So in this case, more providers are needed. Of course, if one day a company can provide comprehensive and accurate data, there will be no need for so many data providers. "
The electronic map standard will be issued soon.
According to Li Yongxiong, director of the Map Management Department of the State Bureau of Surveying and Mapping, map management in China mainly involves two aspects. First, confidentiality and security, including military secrets and border territories. The other is surveying and mapping according to law. According to national regulations, enterprises engaged in map surveying and mapping need relevant access qualifications. For the sake of national security, the government did not open this market. Until the end of last year, only three navigation electronic map providers were approved by the government. In addition to an imaginary private enterprise, the other two NavInfo and Gaode Software are subsidiaries of the State Bureau of Surveying and Mapping and China Academy of Sciences. In August this year, another five enterprises obtained the qualification certificate of China Navigation Electronic Map. At the same time, he also introduced that this field is not open to foreign countries except for non-commercial purposes.
Li Yongxiong said that although the country does not have special laws and regulations on electronic maps, it has issued some relevant documents, such as the Notice on Strengthening the Management of Online Maps jointly issued by the State Bureau of Surveying and Mapping, the General Administration of Press and Publication and the Ministry of Information Industry. In addition, the State Bureau of Surveying and Mapping has completed the first draft of the navigation electronic map standard, which recommends the technical standard, but it is mandatory in terms of safety, and the standard is expected to be released this year. Li Yongxiong said that the Bureau of Surveying and Mapping, as a government supervision department, hopes to establish a public platform for navigation electronic map database, which is being incorporated into the national "Eleventh Five-Year Plan" with relevant departments.
Li Yongxiong also said that the existing navigation industry needs the guidance of the government. On the one hand, we should be responsible for national security, on the other hand, we can avoid waste of resources and redundant construction. He said that the scale of China's navigation industry is not enough, the concept is still relatively old, and there are too many divisions, which hinders the enjoyment of geographic information and hardware resources.