1. Stable cooperation: BMW Brilliance is a joint venture established on the basis of joint cooperation between BMW Group and Brilliance Auto. The two companies have established a stable cooperative relationship in cooperation. As a world-famous automobile brand, BMW has advanced technology and management experience, while Brilliance, as an automobile manufacturer in China, has abundant resources and channels in the local market. This cooperative relationship ensures a stable business foundation.
2. Product quality and innovation: BMW is famous for its high quality, leading technology and excellent driving experience. BMW Brilliance is committed to maintaining and improving the product quality and innovation level of BMW brand, and constantly introducing high-quality models that meet the market demand. This continuous product upgrading and innovation has made BMW Brilliance very competitive in the market and stabilized its market position.