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For Nissan, it's time to turn the page and move on. In the past few years, the second largest car company in Japan has experienced a "dark moment" for more than 20 years, due to management turmoil, corporate image damage, falling sales and plummeting profits. Since last year 10, Nissan, which has undergone coaching change and major global strategic adjustment, is trying to show a new look and revive again.
On July 15, Nissan Motor Company held the world premiere show for its brand-new pure electric vehicle, Nissan Ariya. Nissan attaches unprecedented importance to this pure electric crossover new car based on a new electric vehicle platform and a new powertrain system.
In Nissan Global President and CEO Uchida Cheng? (Makoto? Uchida), Ariya's debut is called "an important moment for Nissan", and the introduction of Ariya is full of descriptions such as "opening a new era, witnessing the new journey of Nissan's business, products and corporate culture transformation, and leading the development of Nissan's future models".
More importantly, with the appearance of Ariya, Nissan Motor Company's brand-new logo was unveiled simultaneously. Since the birth of 1933, Nissan * * * has undergone six brand logo changes, and the last time was 17 years ago.
The design inspiration comes from the breakthrough of science and technology and intelligent network, and the popular flat design style is adopted to bring more exquisite, friendly and friendly digital visual experience. Ariya will be the first car to use the new logo.
Ariya's high-profile appearance and the brand-new logo at the same time fully demonstrated Nissan's attitude and determination to create "new Nissan, new image, new products" and fight for the next decade with a brand-new attitude.
An epoch-making product
Every epoch-making product must have some subversive exclusive technologies, and Nissan Ariya is no exception.
From the official introduction, as a new and more subversive electric vehicle after Nissan Leaf, Ariya is equipped with revolutionary Nissan e-4ORCE dual-motor all-wheel control technology. Among them, "E" stands for Nissan 100% pure electric drive system, "4ORCE" is homophonic with English "force", representing power and energy, and the number "4" stands for all-wheel drive. E-4ORCE dual-motor all-wheel control technology can provide instantaneous torque for four wheels at the same time, and provide balanced and predictable power output in any driving scenario, making driving more interesting and safer.
Makoto, chief product development expert of Nissan Ariya? Fukuda) introduced that this technology was developed based on Nissan's sports car technology, which achieved a perfect balance between strong performance and handling experience, minimizing dive and tilt.
On specific models, Ariya provides two-wheel drive and four-wheel drive models equipped with Nissan e-4ORCE dual-motor all-wheel control technology, as well as two battery configurations of 63 kWh and 87 kWh, providing cruising range of 483km and 6 10km respectively.
Charging technology has also been significantly improved. With the high-power fast charging of 130KW, the cruising range of 375km can be restored in 30 minutes.
In terms of intelligence, Nissan Ariya is equipped with Nissan's latest ProPILOT? 2.0 Intelligent Navigation Technology, ProPILOT Remote Intelligent Parking System (ProPILOT? Remote? Park) and e-Pedal integrated intelligent control pedal. ProPilot？ Japan introduced 2.0 technology last year, which can realize the "let go" automatic cruise on the expressway. E-Pedal integrated intelligent pedal technology is first applied to Nissan Leaf, and the driver can start, accelerate and decelerate the vehicle with only one pedal. In the congested urban traffic, avoid the tedious operation of frequently switching the accelerator and brake pedal, and make driving easier.
At the same time, Nissan Ariya is also equipped with panoramic intelligent monitoring images. Nissan safety barrier (Nissan? Safe? Shield) technology.
Behind the large-size smart screen, Nissan Ariya is equipped with a brand-new human-computer interaction system-"The Stones? Monolith) ",drivers and passengers can only set up vehicles through daily conversations, or through Amazon? Alexa function can remotely control smart home, and in-vehicle system also has remote software update function.
Externally, Nissan Ariya takes "eternal Japanese futurism" as the design theme, conveys the unique Japanese style in a concise and powerful modern way, and continues the classic design elements of Nissan IMx zero-emission concept car unveiled at the 20 17 Tokyo Motor Show, which is 90% similar to the Ariya concept car at the 20 19 Tokyo Motor Show. For example, the front face design and sliding back body design of Nissan V-motion are more modern and futuristic.
The interior design is also based on minimalist technology style, which integrates the dual-screen and two-piece sports steering wheel, cancels the traditional switches and buttons, and the center console is extremely simple and atmospheric. In addition, there are space advantages such as spacious space and flat floor brought by electric platform, which are comparable to interior design and Zero gravity (zero? Gravity) seats provide a warm and comfortable interior environment for drivers and passengers.
In the introduction of Asiwani Gupta, chief operating officer of Nissan Motor Company, Ariya combines Nissan's advantages in electric vehicles and SUVs, and combines the driving pleasure of electric vehicles with the practicality of SUVs. It is a "great product" that will start the next 65,438+00 years.
Nissan accelerates its transformation.
From the appearance details and the introduction of Nissan executives and designers, Ariya's strategic importance is no less than the wind that started Nissan's electrification road 10 years ago, and even more important.
As the world's first pure electric vehicle for the mass market, Leaf was born before Tesla's first car. So far, global sales have exceeded 500,000 vehicles, and Tesla has not experienced various safety accidents. Based on this, Nissan has established its position as a global pioneer in electric vehicles.
However, Nissan has only one Leaf Electric Vehicle, and its position as a pioneer of electrification is constantly challenged: in terms of sales volume, Leaf has been surpassed by Tesla Model3, and many traditional car companies have increased electrification and intelligence, and the technological leading edge of Nissan electric vehicles is no longer obvious; With China's own brand and new power of building cars, China automobile enterprises are in the leading position in the intelligent runway.
Even without a series of crises in the past two years, Nissan should increase its efforts to increase electrification if it wants to maintain its position as a pioneer in electrification. Just as Volkswagen greatly increased its electrification transformation after the "emission gate", the crisis in recent years has also stimulated Nissan's pace and determination to accelerate its transformation and increase electrification.
In May of this year, Nissan Motor released a four-year "Nissan? Next. In the next few years, Nissan will focus on superior business by optimizing production capacity, global product lineup and other cost optimization measures, control costs, improve profits, and achieve reliable recovery and stable growth.
According to Nissan? "Next step" plan, push 12 new cars in the next 8 months; By fiscal year 2023, more than 1 10,000 vehicles with electrification technology will be sold; At the end of 2023, advanced? ProPilot technology has been applied to 20 markets and more than 20 products, and the annual sales volume has increased to more than 654.38+0.5 million.
In an interview a few days ago, Uchida further revealed Nissan's business goal: In the next few years, we will adopt lean operation to strengthen the company's performance foundation. It is estimated that by the 20021fiscal year, the global goal, including China, is to restore the operating profit rate to more than 2%; By FY2023, the global target has been restored to 5%.
This is not easy for Nissan, which suffered heavy losses in the last wave of turmoil. But every crisis is a catalyst for enterprise transformation and upgrading. The crisis in recent years has also prompted Nissan to fully tap the experience and advantages of leading the electric car track for many years and press the acceleration button on the road of electrification.
Brand-new products, brand-new logos, Nissan has embarked on a brand-new journey with a brand-new look. "Nissan Ariya will witness our transformation, and I believe this new car will lead Nissan back to the road of growth." Uchida said.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.