Is it actively embracing new energy, or is it submerged by the tide of the times? There is no doubt that Great Wall Motor chose the former.
At this time, it is at the turning point of the transformation of the automobile industry, and the upgrading of technology has become the key to the break of traditional automobile enterprises. The appearance of the new intelligent four-wheel drive electric hybrid technology Hi4 will help Great Wall Motor to move towards the new energy track in an all-round way.
Dry goods technology leads the trend
On March 10, Great Wall Motor officially released a brand-new intelligent four-wheel drive electric hybrid technology Hi4 at the launch conference of Great Wall Motor's intelligent new energy dry goods.
This innovation is the clarion call for Great Wall Motor to March into the era of all-people intelligent four-wheel drive electric hybrid based on forest ecology, integrating new energy and intelligent cutting-edge technologies, and realizing users' "experience upward" through "technology upward".
Anyone with discerning eyes can see that this is an important strategy related to the transformation and development of Great Wall Motor.
In recent years, the sales of new energy vehicles in China have continued to climb, and the growth rate has been accelerating. In 2022, the domestic market share of new energy vehicles has reached 25.6%. According to the prediction of China Automobile Industry Association, in 2023, the penetration rate of new energy vehicles is expected to further increase, and the output is expected to exceed 9 million vehicles, with a penetration rate of 30%.
Compared with the thriving new energy vehicles, the performance of traditional fuel vehicles is generally weak. In March, a "wave of price reduction" swept across the country, and many joint venture car companies and local car companies that once had unlimited scenery stepped down from the "altar" and had to cut prices sharply in exchange for sales.
And this situation will be more serious in the future.
After realizing the change of market consumption structure, more and more local car companies began to increase their investment in hybrid technology, and various plug-in hybrid and light hybrid technologies emerged constantly. There are signs that the competition of hybrid technology is about to start on a large scale.
Facing the challenge of the times, Great Wall Motor chose to seize the opportunity, face the difficulties, start again with a brand-new attitude and embrace the brand-new future of new energy vehicles.
Efficient empowerment of cutting-edge technology
Great Wall Motor is full of confidence in the transformation, which stems from the confidence brought by the new Hi4.
Although it has been working hard in the field of fuel vehicles before, in fact, Great Wall Motor has been deployed in the field of new energy for many years and has gained rich technical accumulation. There used to be lemon hybrid DHT technology, and now there is the world's first intelligent four-wheel drive electric hybrid technology Hi4. Sustained technical capability will become an important thrust for Great Wall Motor to transform into a new energy vehicle.
Hi4 electric Hybrid technology released by Great Wall Motor, namely the abbreviation of Hybrid, intelligent and 4WD four-wheel drive system, is a brand-new technology specially launched by Great Wall Motor for plug-in hybrid vehicles.
This new hybrid technology consists of 1.5L and 1.5T hybrid engines, as well as Hi4 front drive module assembly, Hi4 rear drive module assembly and low internal resistance power battery. These two hybrid special engines have both Atkinson cycle and Miller cycle, which can achieve an ultra-high compression ratio of 16: 1, and the highest thermal efficiency is 4 1.5%.
In terms of energy efficiency management, Great Wall Motor's intelligent energy management system and iTVC intelligent torque vector control system complement each other, intelligently select more matching working modes in different working scenarios, and realize fine power control in specific scenarios, thus greatly reducing the energy consumption of the whole vehicle system, making every power output useful and saving energy without wasting energy.
In terms of power guarantee, safe handling and road trafficability, Great Wall Motor adopts brand-new configuration, high-performance power source combination and iTVC intelligent torque vector control system to intelligently distribute and dynamically adjust front and rear axle torques in real time, thus improving vehicle handling stability, safety and comfort.
According to Great Wall Motor, in 2024, all models of Great Wall Motor will be equipped with Hi4 four-wheel drive electric hybrid technology, opening the era of all-people electric four-wheel drive. By then, this Hi4 technology specially designed for the advanced driving needs of new energy scenes will provide consumers with a worry-free hybrid four-wheel drive experience.
"Buy a four-wheel drive model at the price of two-wheel drive." The new Hi4 four-wheel drive electric hybrid technology is indeed a "gospel" for consumers.
Technology-oriented universal benefit of science and technology
Under the situation of collective involution price in the automobile industry, Great Wall Motor is particularly sober. "Reducing price and changing quantity" is only an expedient measure to adapt to the situation, and "technological innovation" is the long-term strategy for enterprises to keep their vitality forever.
Hi4, a new technology of intelligent four-wheel drive electric hybrid, is the embodiment of Great Wall Motor's "scientific and technological innovation". At the same time, Great Wall Motor also put forward the concept of "returning to the essence and equal rights in science and technology".
Specifically, it is to lead "experience upward" through "technology upward", integrate more new energy technologies and ecological advantages, create a global star product in the new energy era, consolidate the product competitiveness of Great Wall Motor in the mainstream new energy market, and achieve the annual sales target of 6,543,800+0.6 million vehicles.
As an independent automobile company that has been deeply involved in the automobile industry for more than 30 years, Great Wall Motor has always focused on the most widely used core technology research and development, realized category innovation through the qualitative breakthrough of mainstream key technologies, responded to the essential demands of mainstream market users, and gave back the best products to users.
Feng Mu, president of Great Wall Motor, said at the Dry Goods Conference that at present, Great Wall Motor has completed a flat, networked and decentralized whole industrial chain layout in the fields of energy and intelligence, built an industry-leading energy system of "photovoltaic+distributed energy storage+centralized energy storage" and completed the whole value chain layout of "solar energy-battery-hydrogen energy-automobile power".
Today, Great Wall Motor has accumulated a lot in the field of new energy, which not only realizes independent research and development of the whole link, but also firmly holds the life gate of the upstream industrial chain in its own hands, and its "forest ecology" system is more perfect. This means that Great Wall Motor has entered the fast lane of electrification and intelligent development.
With the globally competitive intelligent four-wheel drive hybrid technology Hi4, Great Wall Motor's return to the global mainstream market is smoother, and it is expected to win in the breakthrough of new energy vehicles in the second half of the year.
From an industry perspective, the forest ecology of Great Wall Motor provides a high-quality model for the transformation of traditional car companies, prompting car companies to turn their eyes from "price war" to "technical competition" as soon as possible. .
Write it at the end
Since the establishment of 1984, Great Wall Motor has always focused on the research and development and application in the field of forward-looking technology, constantly exploring product technology with professional concepts and attitudes, and providing services and technologies to users in more than 70 countries and regions around the world.
When the times change, the car companies that take the lead in layout always have the first-Mover advantage, which is exactly the case with the emergence of intelligent four-wheel drive electric hybrid technology Hi4. It fills the gap in the field of four-wheel drive hybrid architecture and extends the development of Great Wall Motor to a broader future. We used to envy Toyota's hybrid system. Now, China's own brand, represented by Great Wall Motor, has been ahead of Europe, America and Japan in hybrid technology performance.
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