Development course of Maoduoli Group Food Co., Ltd.

A snack food in Yunnan, which was born in the eventful autumn of bird flu, a local product made from the humble sour horn in Yunnan's dry and hot valley, and a group of simple, brave and persistent Yuxi people, with the passion of starting a business and the beautiful dreams of Yunnan people, combined the most authentic ingredients and the most romantic customs in Yunnan, created the Maoduoli brand with Yunnan characteristics and created a new version of food brand myth in Yunnan. In the fierce battle for snack food, Mao Duoli has upgraded from the original product of drumming and singing folk songs to the modern virus marketing of quick success and instant benefit. The packaging color ranges from the most popular snack food, big red and purple to plain noodles on a white background, and then to elegance and quietness. The product concept has gone from the original Yunnan native product to the series of "decompression" and "gagging" launched in Yunnan, and then to "Yunnan ethnic customs", and the product form has also gone through from sour angle to mountain fruit. What impressed me the most was that in just a few years, the advertisement changed its face, from "the innocent girl of the Dai family riding an elephant in the green ocean of the tropical rain forest" to the advertisement of "decompression", "out of tune" and "gagging", and then returned to the "old Yunnan wind" with strong flavor in Yunnan. In the process of repeated adjustment, controversy and even questioning, and in the pursuit of snack food at home and abroad, Mao saved the day again and again in the crisis, and successfully interpreted the Mao version of Sidu Chishui, becoming a "dark horse" in the snack food industry in China.