1, "media integration" means making full use of media carriers to comprehensively integrate different media with similarities and complementarities such as radio, television and newspapers in terms of manpower, content and publicity.
2. Realize a new type of media that "accommodates resources, content, publicity and benefits". The development prospect of new media industry is broad, and the national plan emphasizes the transformation of economic structure.
3. Focus on cultivating and developing "strategic emerging industries" represented by a new generation of information technology. These technologies, including triple play, Internet of Things, cloud computing and so on, are important supports for the development of new media industry in China.
4. It is a necessary guarantee for the rapid development of the new media industry. Generally speaking, the development trend of media convergence technology and operation specialty is good, and the market demand is great.
Introduction to media technology and operation;
1, based on film and television technology and culture, this major integrates various platforms such as radio, television, movies and online new media, focusing on the new trends of news dissemination information visualization, mobile priority and live broadcast of activities.
2. Create a three-dimensional content production system of "strategy, collection, editing, broadcasting, distribution, management, control and feedback" and train professionals engaged in media planning, content production, operation and dissemination.
3. A professional group of all-media operators who are engaged in media creation, new media program design, new media platform technology development and video digital synthesis for the Internet information service industry.
4. This major trains talents with firm ideals and beliefs, all-round development of morality, intelligence, physique, beauty and labor, a certain scientific and cultural level, good humanistic quality, professional ethics and innovative consciousness.