Address: 9 17, 9 19, East Tower of Times Square, No.28 Tianhe North Road, Guangzhou
Have hardware, software and other research facilities and operating tools.
—— Hardware (Guangzhou)
First-class office environment
Standard seminar room (16m2)
Audio-visual equipment for advanced seminars
Independent cati interview room (60m2)
Full set of telephone access equipment and recording monitoring equipment (***48 dedicated telephone lines)
Independent data processing center (30m2)
Advanced data processing equipment (40 computers dedicated to data processing)
-Software
acom
Strong database writing, development and maintenance capabilities.
Random sampling system of telephone library
Database query system of large retail terminal
Large-scale consumer database query system
Quantum software input and data table generation system
Spss analysis software
Brainstorming process software
2) Guangzhou human resources:
Full-time interviewer: 100.
Part-time interviewer: 800.
3) Cooperation unit:
China Europe International Business School
Sun Yat-sen University Social Situation and Public Opinion Survey Center;
South China University of Technology;
Guangzhou MBA Alliance;
Jinan University Graduate School and other institutions of higher learning;
All talent exchange centers;
4. Core advantages
Ark is positioned as a consulting market research company, providing enterprises with a whole set of market consulting services such as market research, marketing strategy consultation, training and counseling, taking customer demand as the core, organically combining personalized special research with procedural business workflow, so that enterprises can truly obtain professional services with excellent value for money.
5. Strong execution
Based on full communication with customers and in-depth understanding of the industry, Ark tailored the research scheme, and ensured the implementation of the scheme with a powerful, fast and flexible implementation platform to achieve the research purpose.
Ark has accumulated rich experience in carrying out various quantitative and qualitative research methods, including: home visit, street visit, telephone visit, indwelling return visit, fixed sample continuous follow-up visit, mysterious customer, email visit, online visit, experimental method, group forum, in-depth interview and so on.
In terms of hardware, Ark has advanced and complete hardware equipment and execution tools such as seminar room, telephone access center, telephone access monitoring system, home random sampling system, telephone random sampling system, special data processing center (50 special PCs).
Various operation instructions have a set of standardized and detailed training manuals to ensure the standardization and unity of project operation;
Basic training manual for interviewers
Supervision induction training manual
Home access operation manual
Street passage operation manual
Telephone access operation manual
Mystery customer access operation manual
Qualitative access operation manual
For specific projects, Ark has developed a targeted project execution operation manual based on the above manual.
Ark has rich experience in execution and operation in large and medium-sized cities all over the country, and has accumulated a lot of basic information on execution. Familiar with the human environment and visiting execution environment in different regions, and understand the execution difficulty and control focus in each region.
The research and implementation network in more than 200 cities all over the country has established a good and stable cooperative relationship with the implementation agents in various cities. There are fixed implementation agents in more than 60 cities, and special personnel are responsible for the training, evaluation and maintenance of the implementation agents. At the same time, research can be carried out in more than 60 areas, involving cities, towns and villages.
Ark has a large-scale, well-trained, good professional ethics team of part-time staff, with special personnel responsible for the maintenance and training of part-time staff, and classifies part-time staff according to different types of work. There are more than 65,438+0,000 experienced and stable contract visitors, auditors, entry personnel, coding personnel and other part-time personnel.
With the support of a powerful execution platform, Ark has rich experience in access execution management of large-sample, cross-regional and cross-research methods. For example, a single study of a project has more than 50,000 samples, as many as 8 access methods and as many as 47 cities across the country.