It has become an important business strategy for enterprises to participate in exhibitions, enhance their reputation and publicize new products. How to make full use of exhibitions effectively, make exhibitions the best sales and marketing tools for modern enterprises, and realize the long-term business goals of enterprises is the core issue that many enterprises pay attention to. In our participation practice, the author summarizes the following points that should be paid attention to in order to improve the effect of enterprises' participation:
1. During the exhibition, in addition to negotiating business with customers, we must also stand and participate in the exhibition. Because I sat in the booth during the exhibition, I gave the impression that buyers and professional visitors didn't want to be disturbed. Buyers and professional visitors will feel that you don't pay enough attention and enthusiasm to potential customers after they have this impression. Therefore, it will affect their choice of enterprise products and related services.
2. Exhibitors should not read idle books and newspapers in the limited booth space. We should fully seize the opportunity to attract the attention of the other party to the enterprise and products, attract buyers and professional visitors to stop, consult the enterprise and products, and answer relevant questions with full spirit to enhance confidence. If you are reading a newspaper or magazine, this opportunity will be lost from you.
You should put an end to eating and drinking at will in the exhibition. Because of this vulgar, rambling and irrelevant performance, all potential customers will have a very bad impression on the exhibitors, which will further affect their evaluation of the corporate culture, management level, staff quality and product quality of the exhibitors, leading to distrust of the enterprises and products.
Paying attention to and discovering every potential customer is an important goal for exhibitors. Try to avoid snubbing potential customers, even for a few seconds. Obviously, no one likes the feeling of being ignored. If you are busy at work, you might as well say hello to the customer first, or let him join your conversation. If you are talking to an exhibition partner or someone in the booth next door, you should stop at once.
5. During the exhibition, we should pay attention to the way and time of using the mobile phone. Inappropriate phone calls will correspondingly reduce the time spent communicating with potential customers every minute. Thus directly affecting the business objectives of enterprises at the exhibition. At the exhibition, even if you can only find a good potential customer, it is also a success. Inappropriate cell phone calls often make you miss customers.
6. Pay attention to the proper method of distributing materials at the exhibition. First of all, promotional materials are expensive, not to mention that enterprises are not willing to lose high-cost promotional materials in the sea of people. How can we deliver valuable information to potential customers who really need it? Mailing is a better way. At the exhibition, you can tell the potential customer that you are not going to let him bring too many promotional materials, which will increase his travel burden. After the exhibition, you will send him the materials he requested. In this way, exhibitors can achieve the effect of multiple things: it not only shows the professionalism of exhibitors; At the same time, you can deepen your impression by following up with letters; There are also good reasons to follow up by phone or email.
7, uniform clothing, dress appropriately and generously, don't wear inappropriate clothes to participate in the exhibition, in addition to pay attention to personal cultivation, don't laugh loudly, be polite to customers, don't spit everywhere, pick your nose, scratch your head, litter and other indecent actions, because outside you represent not only yourself, but also the image of the whole company!